Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series.

This Masters thesis concerns a series of ten police procedural novels, Roman om ett brott, Novel of a crime, by Maj Sjöwall and Per Wahlöö. These books are among the most translated Swedish novels and have been popular among audiences and critics all over the world. The books were produced 1965 1975, a period during which a left wing movement swept over the Western world. Besides from being detective stories Novel of a crime is an analysis of contemporary society, and this thesis will focus on the social and political ideas and the criticism expressed in the books. Theories used in this study are the Sociology of Literature and the Analysis of Ideas.

Although school librarians have an important role to play in high schools helping teachers and students during their education, Swedish school librarians are often considered to end up left out by teachers and head principals due to school librarians vague and unclear professional role in the school. The aim of this thesis is to attempt to study school librarians own apprehensions of their particular professional role in a high school context, and how their professional role is believed to be apprehended by teachers and head principals. The results are based on interviews made with eight school librarians working in different high school libraries in Gothenburg during April 2002. By using phenomenographic method various existing apprehensions of the specific phenomena that the professional role of the school librarian constitutes of are made clear. The aim of the method is not to study what the profession constitutes of, but rather how it is apprehended by the school librarians themselves.

This study used a qualitative interview design to explore the experiences of seven Swedish female elite athletes and their career retirement. The athletes were engaged in three different sports; track and field (athletics), handball and golf and five of them are former professional or semi-professional athletes. The process of their athletic role exit was based on the theoretical findings of Ebaugh (1988) and her four phases: First Doubts, Seeking Alternatives, The Turning Point and Creating the Ex-Role. The findings reveal that for these female former elite athletes Seeking Alternatives already starts before the First Doubts and that possibly the athletes at an early stage have insights of the discontinuity of their athletic career. The importance of transferring their role residual to future paths in life was stressed among the female athletes in order to be able to have a smooth transition process.

The aim of this essay has been to show how the object America is constructed in two of the most used history books in Swedish high school. The theoretical framework used in this paper is based on the post-structural discourse analysis as presented by Michel Foucault. More specifically can be said that Foucault´s theories about formation of objects have been used as a tool to show how the image of America is constructed in the books. Later this paper also discuses which subject positioning the studied books take, also this inspired by Foucault´s theories.The study is presented with long quotes from the studied material to reach a transparency that enables the reader to see which dictums the conclusions are based on. This also makes it easy for the reader to judge whether or not the conclusions are reasonable.

This paper examines the function of narrative discourse in television talk shows. Basing our analysis on five episodes of the Swedish talk show Skavlan, we illustrate how narratives are initiated and elaborated by the participants of the show. The analysis shows that the institutional roles are challanged and that the roles vary between the host ant the guests. The analysis also shows that when guests introduce and elaborate stories they use the same discursive actions and resources as the host. When participants enter an actvie role in their storytelling the hos takes a more restrained role in which he lets the the conversation evolve spontaneously.

Title: Violin technique in folk music education. The purpose of this research has been to examine how violin teachers who are folk musicians teach violin playing techniques. Through litterature studies and qualitative interviews I have studied the relationship between teaching methods regarding violin playing techniques of the two genres folk music and classical music and how the teachers in the study relate to this. Mywork shows that the teachers use a variety of methods and material from both genres which they have come in contact with through different parts of their education.Jag har undersökt hur fyra fiollärare inom genren folkmusik arbetar med fiolteknik med sina elever. Genom litteraturstudier och kvalitativa intervjuer har jag undersökt relationen mellan undervisningstraditioner för teknikövning inom genrerna folkmusik och klassisk musik och hur lärarna förhåller sig till detta.

The purpose of this essay is to describe how probation service officers regard their professional role and their liberty of action within the motivational treatment program, MIK, and the probation organization. To answer the purpose three questions were formulated: 1) Does the probation service organization affect the individual discretion for the probation service officers, and in that case how? 2) Does the motivational treatment program, MIK, influence the probation officers? professionalism and their professional role? 3) What advantages and disadvantages do the probation service officers consider MIK being related to? The method conducted in the study was interviews with five probation service officers in Stockholm. The interviews were combined with a theoretical framework based on themes as organization, professional role, professionalism and motivation. The result showed that probation officers consider themselves to have a relatively high discretion within their work.

The aim of this thesis was to examine how a coordinator at a social welfare project in support of job seekers, achieve results in his efforts to reduce the number of clients with social assistance. The method of data collection was a mixture of open thematic interviews and semi- structured interviews with open questions. The coordinator was interviewed four times during the length of the project. In addition, two of his clients were interviewed. The data also includes a report from the relevant social services and other documents such as newspaper articles.

Rapid development in the realms of electronic publishing has had a profound impact on information services in general and the academic library in particular. Since mid 1990´s an increasingly number of scholarly journals and other information resources have been made available electronically. Electronic books are the newest electronic service in the hybrid library and can be seen as the third wave in the digital library. Although electronic books have for a long time existed as electronic texts such as digitalized classics or other texts in the public domain, it is not until recently that e-books have been distributed and packaged in a commercial form. As more e-book models are being developed, libraries are being forced to take e-books into consideration when planning their information services.The aim of this master thesis is to describe the first stage of implementation of the new electronic media, the electronic book or e-book, in Swedish academic libraries.

The purpose of this study is to analyze how homosexuality is portrayed in young- adult novels. I use books published in Sweden from 1977- 2003. Three of the books have female main characters and the other three have male main characters. My purpose is therefore to compare the different results between the sexes.I will examine and discuss the homosexuality in the novels with focus on the homosexual identity of the young characters and how it is formed. I relate the results to a queer discussion about identity.

The purpose of this Bachelor thesis is to gain insight into themeaning of the mobile library for its users by investigatingwho the users are, how they use the mobile library, why theyuse the mobile library and what the users want from the bookbus service. The methods used are observations, surveystudy and qualitative interviews.The theoretical framework of the study is based onAndersson?s and Skot-Hansen?s model of the public librarywith its four different library profiles, together with PierreBourdieu´s lifestyle theory where habitus and the concept ofcultural capital are used to analyze the role of the book busin people?s lives.My conclusion is that the mobile library is very important toits users since reading is an important part of their lives andit gives them easy access to books of several genres. Themobile library also functions as a meeting place in the localcommunity and creates a link between urban and rural areas..

The text discusses the folk-tale princess as a good role model for both children and adults, from a feminist debate concerning this issue. Also an iconographic study, it compares women in folk-tale illustrations with women represented in fin-de-Siècle art concentrating on the Great mother goddess and the femme fatale, finding similarities between folk-tale illustrations and other art. Besides that, the text look at the interest for Swedish folk-tales in the 1890´s, the connection between women as illustrators of children?s books and ideas about nature and womanhood that might have had influence on the Swedish artist Elsa Beskow at the time..

The special relationship between Israel and the US has been subject to questioning, and good many theories have tried to explain why it is so strong. The most common explanation is rooted in the school of realism, where strategy and national interest decide who one's ally is. This essay aspires to examine another possible reason for allianceformation; identity. Several books, which make for the theoretical backbone of this study, have been written on the subject of sharing beliefs, identifying with others and the consequences of this. The question being asked is whether Israel and the US actually share beliefs and, if so, which ones.

This essay is about two Swedish folk musicians, Anders Rosén and Leif Stinnerbom, who have been playing two important rolls in the developing process of Swedish folk music, on their separate ways. The main part of this work is focused on the era called ?The Folk Music Vogue?, which was the era when my informants were in the limelight on the Swedish fiddler scene of the 70s.Our music culture is constantly lying under the change of progress and I find it interesting to reflect how these kinds of changes are affecting the role of the musician.In this essay I am reflecting on the different perspectives of the musicianship according to my informants and how they both are referring to their role as musicians. The purpose is further on to see how they have been relating to the change of progress on the field of the Swedish folk music during the 70s and up to this date. Throughout interviews with the informants I am analyzing their personal relationship to their life as folk musicians.