Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series. Qualitative strategy is conducted by using a case study.

The purpose of this thesis is to investigate whether or not capitalism, viewed here as the system that is currently the dominant economic system in the Western world, can be seen as a modern myth or not. An author, Brian Tracy, of several popular self-help books is the target of this investigation and the language he uses in his books have been scrutinized in order to see whether or not he uses a religiously influenced, and more importantly, myth-creating language. In order to do so, Bruce Lincolns theories of myth have been used in correlation with Stefan Arvidssons definition ov myths. Also of interest is whether or not Tracy in his books uses any of the instruments of power defined by Michel Foucault to support his claims.The investigation shows that capitalism indeed can be seen as a modern myth. This claim is supported by the facts that Tracy not only uses a language heavily influenced by Christian texts and belief but furthermore because he descirbes himself and the people he claims to have helped in a way that strongly resembles the narratives of myths.

Interaction is an important part of children?s development. The school is a main arena in which children learn to interact, mainly through their playing. This study aims at investigating the role of interaction in a leisure school didactic setting. The aim of the study is to gain a better understanding for how the pupils develop though use of social interaction.

The aim of this study was to understand how staff at residential homes for unaccompanied children experiences their professional role. The main focus of the study was on how the staff defines their professional role and how they handle the situation to be close and at the same time keep a distance towards the children in care. Five women and two men were interviewed at five different residential homes for unaccompanied children. By symbolic interactionism we are able to see that the professional roles are shaped through interaction with the children in care as well as in relation to colleagues. The main role for the staff is to build up a relationship with the children.

This study started with my interest in drama pedagogy practices. The aim is to investigate the teacher's conceptions of children's play and learning activities in drama pedagogy practices. Basically drama pedagogy means children and teachers creating play worlds together, usually based on various literary works, where they portray and play. Previous research shows that drama pedagogy as a method can enrich and develop children's play. Also, drama can be important for children's linguistic, social and aesthetic development.In this study, overall three interviews and two observations at different occasions was carried out.

The purpose of my essay is towrite about newly qualified elementary teachers during their first professional experience and their opinions of a teacher's identity. My interest is a result of that I myself am studying to be a teacher and am reaching the end of my studies.My purpose is mainly to examine how teachers first experience their role and if their education helped them resolve any problems they had. My aim was also to examine what the teacher?s identity and role and the question of leadership means for new teachers?I have used a qualitative interview method.The results showed that new teachers experience difficulties and that their training does not prepare them sufficiently. The results also showed that the teacher?s identity, the teacher?s role and leadership are factors that grow with time and experience in the teaching role and that it is not something that the beginner teachers acquire during their education. I have achieved a clearer picture of what to expect and how to enter into the role of teacher with support and time..

Being physically active is important for a healthty lifestyle, but what do the girls who have quit playing sports in an atheltic club do afterwards, or the girls who are not active within an athletic club what so ever. It is the girls who are not active in an athletic club that Karlstad municipality wants to attract to the spontaneous sports sites there are within the city limits. They also want the girls opinion on how to improve the sites in order for the girls to want to go there.The purpose with this study was to investigate this. This study used qalitative research method. The study interviewed seven girls aged 14-17 years.

Today the talk about global warming and climate change are on top of the public agenda. There for schools and schoolbooks also debate the issue of global warming. A newcomer on the school stage is the sponsored school materials that studies show to be a growing phenomenon. In a debate like that of global warming which is filled with uncertainties and so much political and economic interest, I find it interesting to study how these schoolbooks talk about the issue.In my study I have tried to analyze and compare how school materials for primary school discuss the phenomenon of global warming. I have compared two different types of schoolbooks.

Entrepreneurship as playing a important role for economic growth has been discussed by a number of theorists such as Joseph Schumpeter and Israel M. Kirzner. William J. Baumol developed these theories as he considered that all entrepreneurship doesn?t lead to economic growth, some entrepreneurial activities may even lead to stagnation.

The main purpose of this Masters thesis is to examine how Braille users needs are satisfied by The Library of Talking Books and Braille TPB. The other issues are: How do some of the library workers at TPB experience that the needs of Braille users are satisfied? Is it possible to make the service better in the future for Braille users and in that case, how? The study is based upon interviews with five persons, who have defective vision and read Braille. I have also interviewed two employees at TPB who have defective vision. To build up a complete background presentation of the subject I have chosen a book about hermeneutic interpretation to understand how historic facts influence the function of the subject today and in the future.

My analysis consists of an in-depth study of the experience of a group of development programme participants who were exposed to the use of art and artistic work in organisation and leadership development, resulting in positive effects. My starting point is creativity as a concept according to paediatrician and psychoanalyst DW Winnicott who stresses how important playing and creativity is for us, even as an adult, for us to utilise our full potential. He believes that we have a psychological space ? a crossover area ? where the outer, objective reality and the inner, subjective reality meet. Playing, creative development and experiences occur in this space.

My analysis consists of an in-depth study of the experience of a group of development programme participants who were exposed to the use of art and artistic work in organisation and leadership development, resulting in positive effects. My starting point is creativity as a concept according to paediatrician and psychoanalyst DW Winnicott who stresses how important playing and creativity is for us, even as an adult, for us to utilise our full potential. He believes that we have a psychological space ? a crossover area ? where the outer, objective reality and the inner, subjective reality meet. Playing, creative development and experiences occur in this space.

In recent years coaching has become an increasingly popular phenomenon outside of the sports world. More and more people have found coaching to be a helpful tool for achieving greater performance and fulfillment in their lives. This thesis is a comparative literature study of three books about coaching where the authors use different theoretical bases to explain and teach coaching. The aim of the thesis is to explain how coaching as a phenomenon is described and compare these descriptions as well as to look at the ideals and norms that are produced and reproduced in the use of coaching. The study compares the three books from six different themes and shows that, in the use of coaching, the ideal of a rational and action oriented individual is constructed and the aim for this individual is some form of success.

AbstractThis research is about how some swedish teachers in high school choose literature in schools. The purpose is to underline the reasons for how some teachers think about selection, canon, classic and contemporary literature. Two survey methods were used to find the answers, wich consisted of interviews and questionnaires. The letter methods was used to obtain informations about student´s views on literature.Previous research shows that there are different opinions in what kind of literature the pupils should read in school. The results of literature, questionnaires and interviews also showed that the underlying reasons for the choice of literature, varied among those interviewed further forward ofthe students also prefer to read books during lessons, and that they prefer reading books by popular contemporary writers..

Books and reading are important elements in cultural policy. On 1 January 2002 VAT on books and magazines was reduced from 25 per cent to 6 per cent. The purpose was to increase reading in all sections of the population. A special Book Price Commission was appointed to follow and examine price trends and to work for an enhancement of reading in all groups of the Swedish population. But what form of reading are the BPC talking about? With a theoretical point of departure in the theory of power and discourse by Michel Foucault the aim of this thesis is to explore if there is an existing discourse about reading and, if so, how this discourse is operating in the BPC reports.