The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

The purpose of this bachelor's thesis is to examine how public libraries in Sweden handles their weeding procedures. A series of questions are asked: How does libraries in Sweden motivate weeding? What principles constitutes the procedure of weeding? Which aspects are given most importance when weeding is decided. How does views on weeding differ between libraries of different sizes? How does longer or shorter professional experience influence the view on weeding? The study was done through an online questionnaire which was sent to a number of staff members on different libraries via e-mail.

Archives Day is celebrated in Sweden on the second Saturday of November every year since 1998. The aim of this study is to examine how and why Archives Day is celebrated at five archives in the Stockholm region.My empirical material consists mainly of semi-structured interviews with archivists at five archival institutions in the Stockholm region. I have chosen to only interview archivists and not any visitors due to the time con-straints and the scope of the thesis. I have also examined how the goals stated in a government report are carried out in the work with Archives Day.The theoretical framework of the investigation is gathered from educational theory as well as archival theo-ry. For the educational approach I have used John Dewey?s theory of what makes an experience educational to examine whether Archives Day is an educational experience or not.

Title (Swedish) Kommunikation i forskarbloggar ? En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research blogs ? A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet)Course Master thesis in media and communications at the institution for journalism, media and communication at the University of GothenburgTerm Spring 2013Pages/ word count 77/ 32211 wordsObjective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcherMethod Exploratory analysis of qualitative, semi-structured interviewsMaterial Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. Also the blog isused in several ways as a tool in the researchers? daily work.Despite the fact that there are disadvantages with blogging, the researchers in the study find that it brings along far more advantages than disadvantages, which is why they keep blogging..

Background: Overweight is a health problem throughout the western world. Child health care (CHC) nurses and school nurses meet many children and their families and have the opportunity to work with prevention. The purpose of this study was to investigate the CHC - and school nurse´s experiences and reflections in the work on obesity in children. The aim was also to investigate the structural conditions CHC- and school nurse feel the need for this work. Method: The study had a qualitative approach with descriptive design.

This is a qualitative study designed to investigate how professional support group leaders talk about their role as supervisor of support groups for children and adolescents with problematic home situations. We also examine how these supervisors talk about the method they use and how they talk about the individual child. We have chosen critical discourse analysis to help us explore if there are different ways to talk about these territories. Our questions are:How does the support group leader talk about his role?How does the support group leader talk about the method?How does the support group leader talk about the individual child?The theories we have chosen to use in the analysis of our material is Aaron Antonovsky's Sense of Coherence and social constructivism.

This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault?s theory about discourses, John Swales genre theory and Anders Björkvall?s thoughts on typography and multi-modal texts.

This essay aims to examine how science fiction literature is supported and made available for readers at four public libraries. Each library has its own opinion of what a public library?s role in society is, and that affects how literature acquisition and media exposure is done at that particular library. To explore this, the author uses a modified version of Elzinga and Andersson?s theory of traditionalism, pragmatism and emancipationism.

The aim of this two years master's thesis is to examine whether there are any gender based differences in the waymale and female researchers within library and information science publish and reference to other researchers.This within the Swedish context. Further, the aim is to examine the probability of gender playing a part in choiceof subject, which thereby also would effect the act of referencing. This is achieved through an analysis ofreference lists in the journal Svensk Biblioteksforskning between the years 1989 to 2009. The journal containsboth peer reviewed articles, as well as articles of a more popular scientific kind. As guidance during the study, ahandful of questions were used.

AbstractThis study deals with motivation as an overall concept, from a student perspective. It encompasses factors that could directly affect students and their positive or negative motivation, concepts such as relationships, communication, expectations and interactions and their importance to my informants.The study also discusses certain theories to show the different ways of defining motivation, specifically in relation to my informants and their and my conclusions. My ambition is to establish the importance of the concepts mentioned above, as well as perspective changes to the enhancement of the performance standards of a good teacher.The purpose of this work is to describe, understand and clarify the external and internal factors that affect motivation. In order to achieve this purpose, I chose to use a method of qualitative interviews with three students, with different backgrounds, schools and conditions but with a lack of motivation as a unifying characteristic. The research questions were as follows:What factors influence students' motivation?   What impact do achievement targets have in relation to the pupils? own motivation to learn?How important are teachers' expectations for the individual student's motivation?Within this study sub-concepts such as importance of expectations, relationships, and significant others are, according to my analysis, of great importance.

This thesis has the purpose that through a text analysis examine how four schoolbooks for high school treats the religions Judaism and Hinduism. The schoolbooks are from the years 2000, 2001, 2003 and 2009. The perspectives are from a religious viewing point, that means that the women are religious, Jewish feminists and Hindu feminists. The theories used are written by these women and are academic litterature.  The questions are how are women represented in the schoolbooks, is the feminist critique present or are the two religions represented and described in an invariable way, and is the description of Judaism and Hinduism consistent with the curriculum?The text analysis used in this examination means that reality is organized through and by the language used by the actors in that reality.

Institutional repositories are now being created to manage, preserve, and maintain the digital assets and intellectual output of a university. The incentives to change the process of scholarly communication have also begun serving as a strong motivator. There are problems to consider and questions to be solved when dealing with electronic publishing and the implementation of institutional repositories. At present time no summary exists regarding the activities of scholarly electronic publishing at Swedish universities and university colleges.This Master's thesis aims to describe the current situation regarding electronic publishing and the development of institutional repositories at Swedish universities and university colleges. To investigate the situation, a questionnaire was sent out to 38 academic libraries since they are normally responsible for the electronic publishing within institutions of higher education.

Försvarsmaktsorganisationen har varit i förändring sedan försvarsbeslutet 2004, då Försvarsmakten gick från ett invasionsförsvars till ett rörligt insatsförsvar. Denna nya inriktning innebär att de svenska enheter skall kunna genomföra uppdrag långt ifrån den svenska kusten och infrastruktur, vilket kan medföra en del nya intressanta frågeställningar.Ett exempel på en sådan frågeställning är om de svenska enheterna är lämpliga för sådana uppdrag då det gäller att ta hand om och transportera eventuella skadade ombord. Har sjukvårdsorganisationen och Försvarsmakten medel till att transportera och ge adekvat vård vid större krissituationer internationellt?Uppsatsen syfte är att genom ett organisationsteoretiskt perspektiv undersöka hur Försvarsmaktens förmåga att ta hand om skadade vid internationella missioner ser ut, samt vilka brister i organisationen som kan påvisas.Den metod som har använts är den deskriptiva metoden tillsammans med fallstudier. Det som har studerats är svenska reglementen, doktriner samt den utländska Nato doktrinen AJP 4-10.

Syftet med uppsatsen var att undersöka studie- och yrkesvägledarens roll i skolintroduktionen för nyanlända invandrarungdomar i gymnasieåldern. Studie- och yrkesvägledare har intervjuats i fem kommuner i Stockholms län. Utifrån ett kvalitativt tillvägagångssätt vill vi undersöka studie- och yrkesväledarens roll i skolverksamheten och dess ramar. Resultatet visar att studie- yrkesvägledarna upplevde att samverkan och tidsaspekten var begränsande faktorer i introduktionsarbetet. Det framkom även hur de yttre och inre ramar påverkar kommuner och skolverksamheter, vilka ses som hinder.

 Why is it that we still live in a society where an individual's social background plays such a big part in their chances of reaching a higher education? Despite the numerous educational policy reforms, especially in Sweden, it still seems that an individual's career choices are pretty much related to what kind of social class they grew up in. Sociologist Pierre Bourdieu claimed that social class is reproduced in the school system, and that students from the lower classes are much less likely to reach a further education than students from the middle or upper classes due to injustice in the school system. One thing that plays a big part in this "Catch-22" situation is the concept that Bourdieu calls habitus. Habitus could be explained as an individual's taste, knowledge, ability to master the spoken language, etc. Your habitus is manifested in the choices you make, the music you listen to, how you dress and the way you speak, and it determines your relation to the education system and life in general. As part of my essay, I wanted to interview students from lower or working class at my school, Konstfack, to see if they have had any negative or positive experiences from their encounter with a higher education. And if so, could they be linked directly to their social background? As a reaction to my own and my interviewees? experiences and frustration, I use the concept of habitus in my practical work.