A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

The arm?s length principle has existed in Swedish law since 1928 but has previously been given little attention. In 2007, documentation requirements were introduced, and the government began to do tax audits regarding transfer pricing. This thesis examines how the documentation requirements and tax audits affect the application of the arm's length principle. The research consists of nine interviews with a total of ten people at the tax authority (Skatteverket) and audit- and consulting agencies. The results of the interviews are analyzed using the agency theory. Many companies are risk averse and prefer having correct transfer pricing instead of taking on challenging strategies that can be risky in case of an investigation by Skatteverket.

The recent financial crisis has entailed in a fierce debate whether CEOs variable remuneration has caused unsound risk exposure in public companies. Hence it is considered as interesting to elucidate if this connection exists empirically. With grounding in principal-agent theory, and its implicit assumption of risk adverse agents, this study aims to find empirical evidence for a positively correlated relationship between CEOs variable remuneration and company risk exposure. Through a regression analysis of multidimensional data from 102 listed Swedish companies during the period of 2000-2009, we show that the relationship between CEOs variable remuneration and company risk, in contrast to our expectations, is significantly negative. The coherent result is interpreted as the inherent risk in companies seems to explain the usage of variable remuneration for CEO, rather than vice versa.

Personlighetsfaktorerna har betydelse för hur mycket risker individer tar. Syftet med denna studie är att undersöka om det finns ett samband mellan personlighetsfaktorerna enligt femfaktormodellen och graden av generell riskbenägenhet. Mycket av tidigare forskning har kopplat personlighet till domänspecifikt risktagande som hälsa, ekonomi och arbete, medan denna studie undersöker kopplingen till generell riskbenägenhet i vardagen vilket kan vara att välja ett okänt resmål eller att söka till en ny universitetsutbildning. 189 undersökningsdeltagare i olika åldrar och från olika yrkesgrupper besvarade en enkät bestående av två olika tester, den svenska versionen av the Big Five Inventory (BFI) och en svensk översättning av the Risk Propensity Scale (RPS). Resultatet visar på ett signifikant samband mellan fyra av de fem personlighetsfaktorerna enligt femfaktormodellen och en ökad riskbenägenhet, nämligen Öppenhet, Samvetsgrannhet, Utåtriktning och Vänlighet.

Att handla o?ver internet fra?n utlandet mo?jliggo?r la?gre priser och sto?rre produktutbud. Trots det visar underso?kningar att e-handel fra?n utlandet ligger la?ngt ifra?n den inhemska e-handeln I Sverige. Statistiken visar pa? att e-handel fra?n utlandet inte no?dva?ndigtvis poserar na?gon ytterligare risk ja?mfo?rt med e-handel som sker inrikes.

Sexually transmitted diseases among youths is a growing problem. Generally, the knowledge about sexually transmitted diseases is relatively good, however, the risktaking among youths is great. The schools education regarding sex is often insufficient. The foundation for avoiding STD is knowledge. However, knowledge does not solve the attitude problem regarding the use of condoms.

Tidiga vuxenlivet präglas av oprövade miljöer och situationer. Detta ställer höga krav på individens perception, anpassningsförmåga och attityd. En intensiv miljö flertalet unga vuxna kommer i kontakt med för första gången är krogen. Positiv attityd till riskfyllda beteenden där kan i förlängningen resultera i negativa hälsoeffekter. Syftet med denna enkätstudie var i huvudsak att undersöka unga vuxnas attityd till Verbal aggression, Rekreationellt berusningsdrickande, Riskfyllt sex, Fysisk aggression, Ekonomiskt riskfylld modekonsumtion, Ekonomiskt riskfylld festkonsumtion, Rekreationellt drogbruk och Riskfyllt spelande om pengar.

The arm?s length principle has existed in Swedish law since 1928 but has previously been given little attention. In 2007, documentation requirements were introduced, and the government began to do tax audits regarding transfer pricing. This thesis examines how the documentation requirements and tax audits affect the application of the arm's length principle. The research consists of nine interviews with a total of ten people at the tax authority (Skatteverket) and audit- and consulting agencies. The results of the interviews are analyzed using the agency theory. Many companies are risk averse and prefer having correct transfer pricing instead of taking on challenging strategies that can be risky in case of an investigation by Skatteverket.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

The objective of this report was to analyse and compare vulnerability and preparation in Swedish municipal drinking water production, in case the commonly used water sources were inoperative. Methods used were a questionnaire and a less extensive study of regulations for water protection areas. The questionnaire was answered by 41 Swedish municipalities. A handful of them were companies co-owned by a few municipalities. Only one out of four municipalities had source protection areas to all their water sources and for many sources the protection was not satisfactory.

Problems with the current energy system, which partially relies on non-renewable fuels, are increasingly recognized. Emissions of greenhouse gases from fossil fuels may speed up global warming, which in turn leads to a number of negative consequences. Nuclear energy is risky and relies on consumption of a scarce resource. This leads to a demand of renewable energy that is also economically feasible. One possible renewable source of energy is solar energy.

Background: A great part of all projects within Swedish industry are conducted in a multiprojectenvironment, which means that several projects are performed simultaneously. The research within the field of project management is though focused on single projects. Projects are highly dependent on the context in which they are conducted, although the organization of the multiprojectenvironment is only partly explored. Furthermore is the research within the project management highly concentrated on standardization of the project work. The question is whether this implies to the basic advantages with the project-oriented organization, which is flexibility and creativity? Purpose: To describe and obtain an understanding for the multiprojectenvironment regarding management control and organization.

There is little doubt that the digital technology has played a major role in reshaping the ways in which we experience the world. In a few decades the Internet has become a vast repository for knowledge and ideas. New arenas where people may meet and fraternize have emerged, and with the help of various digital tools and websites, the production of new material has increased to an almost unfathomable level.But all is not well on the digital front. As the Internet has become a crucial part of our everyday life, certain skills in handling digital media has become very important to master. A well-developed ability to navigate through this ocean of information is needed, and knowledge in managing the risky nature of the internet is critical.

In Sweden, all milk needs to be pasteurized. Unpasteurized milk [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized. Despite these risks, many consume OPM.

Many companies today are investing in various computer-based tools to support their planning, decision making or communication processes. However, end users are often reluctant to accept the available information systems, which mean that these investments are extremely risky. Understanding why users choose to accept or reject an information system has proved to be one of the most challenging problems in this research area. Previous studies have focused on users' beliefs and attitudes regarding use intentions, but the results have, however, been both mixed and incomplete. In this study, I have used the Swedish youth? s use intention of mobile banking and a quantitative study was performed based on five different hypotheses derived from previous studies.