Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom?s first campaign "Låna dig rik" at a public library. The analysis is based on the following issues:? What goals does the library have with the "Låna dig rik"-campaign.? What is the feedback from the staff's experience of the users in terms of needs and demands?? In which way does the library choose to implement the marketing campaign and what role do the users have in this process?? What is the internal performance of the library's marketing campaign, what was the experience of the staff of the campaign?? What is the external result of the library's marketing campaign?The method is based on a case study of a single library, with a series of interviews and document analysis of written and electronic documents.

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.

Farmers are constantly facing changes, and the exposure to risk requires monitoring these changes. Financial risks, institutional risks, market risks and production risks are the different risk categories that the farmers face. Production risks stems from factors the farmer cannot affect or is beyond his control. The crop?s output is the basis for the primary income of agricultural operations, which is why it is important for farmer to manage their production risk. A tool to reduce the consequences of production risks is crop insurance.

Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

Essingeleden in Stockholm is the most heavily congested road segment in Scandinavia and it is ofgreat importance for as well traffic within the city as for transit traffic. The capacity of Essingeledenand Norra Länken is not enough to accommodate all traffic. At times it is not moving at all, whichresults in long queues and an augmented risk of accidents. Consequently measures for increasing thecapacity on E4/E20, which will reduce congestion and the risk of accidents, are implemented byTrafikverket. In fall 2012 one lane of three at Pampas will be closed and so will the exit fromEssingeleden to Norra Stationsgatan, called Parkeringsbron.

Risk är en del av all mänsklig aktivitet. Att förutsäga det okända och det som kanske inträffar harvarit ett problem som mänskligheten funderat kring från antiken och framåt. Att finna en förklaringsmodelleller en metod för att med en sannolikhet gränsande till visshet kunna skaffa sig insikti morgondagen har varit och är alltjämt en stor utmaning. Det här arbetet syftar till att skapa klarheti begreppet risk och sätta det i relation till hur Försvarsmakten hanterar bedömningen av riskidag. Uppsatsen täcker den idéhistoriska utvecklingen av begreppet från de klassiska filosofernatill modern tid.

This master's thesis aims to explore the field of evaluative bibliometrics. In short, this field of research uses bibliometrics - i.e. the application of mathematical and statistical methods to books and other media of communication - as a research assessment tool. In recent years, evaluative bibliometrics has been an increasingly used method in research evaluation and is today used and implemented in many countries worldwide. Today, in Sweden, we can also see that evaluative bibliometrics is highly recognised and, in some cases, used in practice.

Sufficient and accurate search support is a crucial factor for successful information searching on web sites. This thesis evaluates the search support on the second version of the web site studera.nu with particular focus on how the web site meets up to criteria formulated on the basis of theories from research in information seeking and information searching. The evaluation is a preliminary investigation that may serve as a basis for a future more comprehensive evaluation. The four major questions for my thesis have been: 1. In which different ways can a user search? 2.

This report summarizes a Bachelor Degree Project in Integrated Product Development, carried out during the fall 2007 till spring 2008 by three students at the Product Design Engineering Program at the University of Skövde. The project was performed in cooperation with Lundbergs Möbler AB in Tibro. Lundbergs wants to start selling furniture to the public eldercare. The purpose of this project was to adjust one of their chairs. The project layout was to first make a preliminary investigation where the market, competitors? assortment and the purchasing process are studied.

Problem: Den ekonomiska kris som präglat världsmarknaden under 2007 till 2010 har drabbat börser världen över till olika grad. Denna uppsats studerar hur krisen drabbat den svenska fondmarknaden och tillväxtmarknadsfonder ur perspektivet risk och avkastning. Detta är i denna studie belyst utifrån en svensk småsparares perspektiv.Problemlösning: Utifrån portföljteorin i form av Sharpekvoten och Modigliani-Modiglianis modell för riskjusterad avkastning har avkastning, till för de båda kategorierna gemensam risknivå, fastställts. Den placering med högst avkastning till likställd risk används som en indikator för val av placering.Slutsats: Skillnaden i avkastning givet gemensam risk är marginell under perioden och anses inte vara tillräckligt hög för att användas som indikator, gällande placeringsalternativen emellan, för en svensk småsparare..

Within system development users have rarely been involved or received much attention during the development. Most of the times, the primary focus within system development lies on insuring functionality, rather than making the system usable. The literature specifies that a non user-centered approach can contribute to a product with low usability, which can lead to an ineffective and unsatisfactory experience for the end users.The purpose of this thesis is to begin an investigation to see if the use of non user-oriented system development methods is a possible cause of low usability in the final system.To achieve the purpose of this thesis, we have conducted a case study. Within the case study we examined the usability of a time reporting system. The case study included seven minor studies; an investigation concerning the development of the system, an expert evaluation of the system, interviews and observations of users, developed paper prototypes and executable prototypes, both which user testing was performed on.The result of this study shows that by working with user-entered methods, the usability in the time reporting system increased after the design had been revised.

Changes in the labour market combined with an increased media coverage of managers, have resulted in the rise of a new human due diligence industry. The use of background checks has lately become increasingly popular on the Swedish market and many companies use it as an evaluation tool when recruiting. This study investigates differences in the background screening procedure for recruitment to executive management positions and lower level positions. It also aims to answer why background checks are conducted, using a cultural and a functional perspective. The report takes an abductive approach and data has primarily been gathered through a survey directed to large Swedish companies.

Syftet med studien är att undersöka lantbrukarnas beslutfattande i relation till risk. Mer specifikt undersöks och identifierar studien vad som är grundkällorna/domänerna till risken. Inom varje källa/domän identifieras lantbrukarnas attityd och hantering av risk utifrån lantbrukarnas perspektiv. Studien baseras på kvalitativa intervjuer med sex lantbrukare i Hallands län, där lantbrukarna själva får berätta utifrån sina egna perspektiv var de upplever att risken finns på gården och hur de hanterar risken. Även sex påståenden ställs i ett format som kallas ?Likert statement scale? under intervjun beträffande lantbrukarnas risktagande för att fånga upp en generell riskattityd bild. Lantbrukarna upplever risk inom ett flertal domäner som i produktion, pris/marknad, finansiell, person och humankopplad och institutionella områden.

?Capital Asset Pricing Model? (CAPM) beaktar den centrala marknadsrisken för att förklarasambandet mellan risk och avkastning hos tillgångar. Avkastningskravet betingas enligtmodellen en marknadsriskpremie vid investering i aktier eller andra tillgångar som erhåller risk. Senare studier (Banz 1981, Davis, Fama & French 2000) visar å andra sidan att aktiertill hörandes företag av olika storlek och värde utsätts för en annan typ av risk. Dessa forskare föreslår således att en värde- och storlekspremie bör inkluderas i en ny modell.

Utredningshemmet in Hässleholm, Sweden, is a special residential home for acute management and investigative evaluation of juvenile delinquents.Utredningshemmet has, since 1991, used an investigative model, which is based on systems theory. The investigative work is done in close co-operation with social workers, youths and their parents.This study takes into account the youths, who have had a commissioned placement to carry out an investigation of their needs of care and treatment, 71 juvenile delinquent cases. They are divided into three one year intervals: 17 cases in 1993, 28 cases in 1998 and 26 cases in 2003.The purpose of this evaluation is to illustrate changes in the social workers, parents and youth's level of satisfaction during the development of the special residential home's investigative model.Approximately one to three months after discharges social workers, youths and their parents completed a level of satisfaction questionnaire. The results demonstrate no significant difference in the level of satisfaction between different time periods. There are, however, differences in satisfaction levels between social workers, who have the highest level of satisfaction, parents, who have the next highest level and finally the youths level of satisfaction..