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1463 Uppsatser om Rhetorical tools - Sida 42 av 98

Kundrelationer och kundlönsamhet: En fallstudie av ett modeföretag

This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. The framework is based on the categorization of four customer relationship groups and the appropriate customer accounting methods to be used for each relationship. The fashion company, that recently assessed the profitability of its customer base in an aim to implement a new customer strategy, is the object of the qualitative case study. The case study reveals that all customer relationships are to be found at Whyred, except the connective customer relationship.

Konsthallar och gallerier på nätet : En retorisk analys om konsten att övertyga om (samtids)konst

Uppsatsen undersöker retoriken runt konst på fyra konstverksamheters hemsidor. Konsthallarna och gallerierna som undersöks är alla belägna på landsbygden eller i mindre samhällen i Sverige. Dessa är Bjurbäcks konsthall, Virserums konsthall, Neon Gallery samt Galleri Astley. De frågor som ställs till materialet är: Vilken konst är det som presenteras och hur lyfts den fram? Vilka retoriska medel använder man sig av, och vem vänder man sig till? I vilka sammanhang presenteras konst? Vilken relation och vilket synsätt till konst förmedlas? Vilken relation till platsen och miljön där konsthallen och galleriet är belägen förmedlas?För att undersöka hur konstverksamheternas retorik är upplagd på hemsidorna har framförallt de klassiska begreppen ethos, logos och pathos fungerat som analysverktyg så som de används i metoden retorikanalys.

Från Facebook till ?Fakebook?? : Facebooks inverkan på rekryteringsprocesser och dess eventuella påverkan på individens profilutformning

Our purpose was to investigate when a specific phenomenon is taken out of context and used in a manner not originally intended for. Facebook is meant to be used in the private sphere as a way for individuals to communicate and keep in touch with family, friends and acquaintances. However, Facebook has begun to be used increasingly in the professional context like recruitment. We have through qualitative interviews explored how the respondents, professional recruiters and future job applicants, think about the use of Facebook in a recruitment process. By applying theories dealing with roles and lifestyles we have been able to pinpoint our empirical data.

Att vara eller inte vara? Nationalstatens Roll i en Globaliserad Värld

Globalization is one of the most popular catchphrases in the international relations debate today. Globalization is a complex concept with as many definitions as authors. National borders or jurisdictions do not control the phenomenon, instead, it is moving without restraints from region to region. Is this a threat to the sovereignty of nation-state and an end of the system of Westphalia? Does the globalization undermine the nation-state by increased factor-mobility, less tax revenue and participations multilateral co-operations, as the globalists think? Or is it strengthens its importance by offering better allocation of resources through free and healthy competition, as the skeptics believe.The aim of this thesis is to analyze theories of globalization by applying them on Sweden and the Netherlands.

Vägen mot säkerhet - får alla gå med? En kritisk, feministisk analys av det traditionella säkerhetsbegreppet.

In this essay I analyze the concepts security and security policy from a critical, feministic point of view. The traditional way of thinking security is state-centred and narrow with its military oriented threatening pictures and solutions.I advocate that the two concepts need a more feministic and holistic approach to be able to cope with the threats of our time and include the security for women explicitly.To suggest how this can be done I introduce a model; security-sphere, which should be seen as a way to constructively connect my objections to the existing research with a new approach to security problems. The security-sphere is based on two analytical parts; the private security sub-sphere and the public security sub-sphere, in order to make new images of security problems visible.It is a fact that most of the threats against women specifically, take place in the private sphere where no traditional analytical tools reach in - these threats have not been seen as 'real' security problems. My aim is therefore to integrate these issues into the agenda of security policy..

Status i grupphierarkin : om barns sociala interaktioner

In this study the author attempts to identify factors that are determinants for why some pupils in Swedish grade school have high status in comparison with their peers. The study takes on the characteristics of both an ethnographic and a literature study by comparing the findings of interviews carried out with students of a first grade class with previous research. The study identify several tools for analyzing of how status may be understood in specific situations.The study also finds that important factors for gaining high status amongst children in aschool classes might be the ability to apply access strategies to get accepted in social interactions, such as game play, have the ability to create games that are enjoyed by peers and social skills, to name a few. Overall the study shows that children's game play with each otherare crucial for their social interactions and their social position. The study also show that children that have earlier established relationships with other children in a specific group alsohave a better opportunity to establish a high status position..

Att sälja ett beteende : En undersökning av en social marknadsföringskampanj

AbstractCommunication and information has become a large industry in today?s society. More and more organisations use these means as tools of influence. Non-profit organization?s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through.

Arbetet med utåtagerande barn

Because of my interest and experience within the field of children and teenagers with an antisocial behaviour and who are acting out I wanted to devote my essay to researching these children through the perspective of the teachers. In this essay I, therefore, interviewed 4 teachers with 4-16 years of experience within this occupation. The method I've chosen can be described as qualitative interview with semi-structured questions to enable the teachers to thoroughly describe their answers without diverting from the original question. The questions that form this essay are: What strategies do the teachers possess to enable stability, a safe work environment and enabling knowledge-sharing for the children that are acting out? What kind of tools do the teachers use when they work with children who are acting out? The results were analysed through the theory of socialization, which simplified can be compared with upbringing.

Sverigedemokraternasanvändning av begreppet?svenskfientlighet? : en diskursanalys

The Sweden Democrats uses a term to describe a situation where ?swedes? are being discriminated against by other ethnic groups and where the elite is promoting this. The term ?svenskfientlighet? can be translated as ?swedofobia? and in this thesis a speech by the party leader Jimmie Åkesson held during the election campaign that solely was dedicated to this term is being analyzed with the help of tools developed by the scholar Ruth Wodak. Ruth Wodak has previously analyzed the rhetoric by other European right-wing-populist parties like FPÖ in Austria and has asked for other researchers to analyze the speech used by right-wing-populist and extremist parties to get a better understanding for just how these parties construct their different enemies.

Sjuksköterskors tillvägagångssätt vid smärtbedömning av äldre patienter

Bakgrund: Smärta är ett flerdimensionellt fenomen och ett vanligt problem inom äldrevården. Smärtbehandling finns att tillgå, trots detta är smärta underbehandlat hos äldre patienter.Syftet: Syftet med studien är att belysa hur sjuksköterskor bedömer fysisk smärta i omvårdnad av äldre patienter.Metod: Litteraturöversikt med kvalitativ ansats har använts. Datamaterialet bestod av fem kvantitativa och fyra kvalitativa vetenskapliga artiklar.Resultat: Det framkom tre huvudkategorier: smärtbedömningsprocesser, smärtbedömningsmetoder och smärtbedömningsredskap. Ur huvudkategorierna urskildes sex underkategorier: smärtidentifiering, smärtbedömningssvårigheter, kommunikation med patienterna för att bedöma smärta, smärtobservation, smärtbedömningsinstrument och dokumentation.Slutsatser: För att göra en smärtbedömning behövs en god relation till patienten, närstående och övrig personal där kommunikation har central roll. Sjuksköterskan måste tro på patientens egen skattning och smärtupplevelse..

Framtidens elbilar utmanar nutidens elnät : Påverkan av ett ökat antal elbilar på ett halländskt elnät

The challenges facing low voltage grids are rising as an increasing number of domestic houses transition from fossil fueled heating to electricity based heating. Several environmental goals and visions have the same transition from fossil based power to electricity based power in mind for the transportation sector. One of the most important tools for this transformation is widely regarded to be the electric vehicle. With the demands of the electric vehicle pressuring the power grid, several questions arise regarding the growth of the electric vehicle market and what repercussions it may have on the grid. This paper focuses on a typical low voltage grid in southern Sweden and what effects a growing electric vehicle market may have on it. Through computer-assisted simulations based on several future scenarios regarding the EV market, this paper finds that few modifications and reinforcements are needed on this particular grid within the next 10 to 15 years.

Lanczos potentialer i kosmologiska rumtider

We derive the equation linking the Weyl tensor with its Lanczos potential, called the Weyl-Lanczos equation, in 1+3 covariant formalism for perfect fluid Bianchi type I spacetime and find an explicit expression for a Lanczos potential of the Weyl tensor in these spacetimes. To achieve this, we first need to derive the covariant decomposition of the Lanczos potential in this formalism. We also study an example by Novello and Velloso and derive their Lanczos potential in shear-free, irrotational perfect fluid spacetimes from a particular ansatz in 1+3 covariant formalism. The existence of the Lanczos potential is in some ways analogous to the vector potential in electromagnetic theory. Therefore, we also derive the electromagnetic potential equation in 1+3 covariant formalism for a general spacetime.

Julia och eliterna : En studie av hur näthatsdebatten utvecklades till en medial lavin

English title: Julia and the elite. A study of how the Internet hatred developed into a media avalanche.Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were given the opportunity to tell the entire Swedish population about the hate and threats they had been exposed to online. In this thesis we want to investigate what topics end up on the media´s agenda, how a piece of news is developed and framed.Questions: How does a piece of news considered highly newsworthy develop from when it first appears in the media until it gradually disappears? How and why did Internet hatred end up on the media´s agenda? How does the media framed the Internet hatred?Theory: To be able to answer the questions formulated in this thesis, the following theories have been used: Agenda-Setting theory, framing theory, news valuation and media logic. Method: Quantitative content analysis of news broadcasts and debate shows from TV, radio and newspapers.

Det blåser kallt...Det blåser högervindar överallt... En studie om radikalhögerpopulism och Sverigedemokraternas framgångar i Karlskrona

This paper aims to present a theoretical understanding of the emergence of extreme right- wing populist parties (ERP), and more specifically the electoral breakthrough of the ERP party, Sverigedemokraterna in the municipality of Karlskrona. By doing so the study is constructed as a theoretical framework, where the empirical material and the theoretical aspects are interwoven. This means that the theoretical framework also functions as an analytical part. The paper shows how Sverigedemokraterna could be understood as an ERP party, based on e.g its populist anti-establishment critique, and its critique towards the ?immigrant issue?.

Gränslandet mellan hem och förskola : en arena för gästfrihetens kommunikation

The purpose of this master thesis is to examine some pre-school teacher's and parent's perceptions about communication within the pre-school context and how this can be described in terms of conceptual dichotomy.The empirical investigation consists of a qualitative study, where data have been collected by interviewing two focus groups and one single parent.The main theoretical tools which the study uses as its premiss is Derridas' theory of hospitality and Habermas' theory of deliberative dialogues. The study also considers the conception of the intermediate domain as an arena for communication between parents and pre-school teachers, and further more the conception of stereotyping in social and cultural contexts.In order to explore these processes I have used the qualitative method of interpretation; Hermeneutic, also with a narrative approach to the analysis.The results and the analysis of the data show that the interviewed parent and pre-school teachers have a poor sense of knowing how much influence to give to each other. The parents were not satisfied with the level of open communication and how the pre-school teachers share information of the activities..

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