Marknaden för industriella distributörer har upplevt stora förändringar under de senaste decennierna. Trots att industribolag nu har större möjligheter att sälja direkt via internet har distributörerna generellt sett stärkt sin position av flera anledningar. Forskningen har emellertid förespråkat att det är starka samarbeten som skapar värde i distributionskanalen. I huvudsak har detta påvisats med kvantitativa studier och forskare har därför efterfrågat kvalitativa ansatser.Delvis med målet att fylla detta forskningsgap utfördes en fallstudie om ABB Low Voltage Products distributörsförsäljning av produktkategori Pilot Devices, som bland annat innefattar tryckknappar. Pilot Devices valdes eftersom de är typiska distributörsprodukter i flera avseenden.

This thesis project explores technologies that enable people to experience the world through animals' senses in order to spark interest in and awareness about the marine environment and its inhabitants. The project is carried out as part of a planned ocean themed science center. The purpose is to explore how a greater understanding of the marine environment can be achieved using interactive technologies. The thesis is based on a theoretical framework consisting of academic works on experience, learning in a museum context and sensory perception. Our proposed designs are a series of, primarily, wearable devices that translate sensory experiences and principles from the marine world to humans.

This paper examines interpellations made in the swedish Riksdag and how they are rhetorically structured to effect and hold government officials accountable in climate policy.?The analysis methodology applied is rhetorical analysis, which aims to identify rhetorical argumentative strategies in the opposition's interpellations between three different periods, 2015-2018, 2019-2022 and 2022-2025. These strategies are ethos, pathos and logos, they are used as glasses in which a rhetorical analysis is conducted on the material. The study reveals that the rhetorical strategies differ between the time periods and that the political rhetoric has become more value loaded over time.? .

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

The metaphor has been among us since a very long time, but despite over 1.000 years of reflection it is still uncertain how one should understand the concept. There are few, if any, doubts how to understand the definition of metaphor, but is it possible to find a real distinction between the metaphorical and the non-metaphorical? In this essay I seek an answer to when a metaphor is a metaphor or when it is instead a generally accepted concept of how something actually is. I will use previous research on the topic from Aristotle, Friedrich Nietzsche, Paul Ricoeur and George Lakoff and Mark Johnson. These persons have given me a wide perspective and approach to the metaphor ? and when a word should be considered as a metaphor or not.

Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured.

Because society?s demand for quality, efficiency at low cost is constantly increasing, companies are increasingly choosing to invest new methods to achieve these points. Those who manage to find ways to improve their processes are often the companies that have the greatest chance of becoming a winning player in the market. BIM is a new method that can reduce the internal costs while increasing communications between different parties. However there is disagreement about what BIM is and its purpose.

Målet med uppsatsen var att se hur man producerar fram en reklamkampanj, framför allt hur man gör det för första gången samt hur retoriken kan bidra till ett lyckat koncept. Vilka förutsättningar krävs? Arbetar man på ett annorlunda sätt? Vilka medel använder man för att få en framgångsrik reklam? Detta har undersökts genom att intervjua personer som varit med och producerat den prisbelönta och världskända reklamkampanjen från IKEA  ?Drömkök åt alla? ur ett retoriskt perspektiv. Resultatet visar på en resa rätt i tiden  i hur man med ny teknik får fram något helt unikt..

This is a study of the phenomenon enterprise education in a Swedish school. Enterprise education is a rather new concept in Swedish schools, and it has yet to be clearly defined and sufficiently studied. In order to investigate the various aspects of the education properly an analysis of the language used by its proponents needs to be performed. The authors have used discourse analysis from a perspective provided by Laclau and Mouffe. This is for the purpose of determining how the phenomenon is expressed by four teachers in the school mentioned previously.

The new technology brings new opportunities for the language. The language, which is used when chatting or messaging, is full of linguistic devices, which facilitates writing and saves time and space. The purpose of my investigation is to find out if the chat- and- messaging- language is affecting the students' way of writing in school.To find out about this I have examined 79 essays written by students in grade 9 during the national test 2006. I have also to found out if the occurrence of these features differed between boys and girls. In addition, I have let the same students who have written the essays answer questions regarding their chatting- and messaging- habits.The conclusions I have attained through my investigation shows that 58 % of the students are using features which are typical in chat and messaging language.

Racial discrimination can occur in many ways ? intentional and non intentional ? and in many places ? perhaps most observed in the labor market. The Swedish labor union, LO, is an important party in this market, and discusses the issue frequently in a number of different documents. These documents are being analyzed as discourse in this study, with attention paid to the rhetoric regarding ?immigrants?, i.e.

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.

Lansen Technology develops and sells alarm systems. The communication between the system devices are wireless. The radio protocol used by the system is developed by Lansen with the purpose to be energy efficient. The alarm systems target groups are individuals, businesses and government agencies. The current system is installed, configured and controlled from a control panel for all audiences.

The aim of this study is to investigate oral peer review on argumentative speech and to study the attitudes towards this peer review. The investigation was performed in an up-per secondary school class, and it focused on the different types of oral responses students give each other. In addition, the study investigated in what way the students experience this type of peer review. The results show that students reflect on form and performance as well as content, but they place more emphasis on form and performance than content. Students are positive about peer review and its importance for their progress.