Denna uppsats är en utvecklingsstudie av TV-serien Sex and the city. Syftet är att med hjälp av narrativ analys samt Keith Selbys och Ron Cowderys metoder från boken How to study television studera det första och det sista avsnittet av serien för att därefter undersöka förändringar i avsnittens miljö samt karaktärernas dialog och kläder. Detta med hjälp av teorier om livsstil, subkulturer och mode inom populärkultur. Förändringen från första till sista avsnittet handlar mycket om karaktärernas sätt att se på sin egen livsstil. Huvudfokus i dialog och handling har flyttats från sex till kärlek och de fyra huvudkaraktärerna har alla utvecklats till mognare versioner av sig själva, någots om känns naturligt eftersom serien startade 1998 och avslutades 2004.

This study is based on the feminist belief in the importance of a reorganization of the existing gender hierarchy, where women have less power than men. Since news media reflect as well as contribute to create the reality we live in has the purpose with this study been to shed some light on how the gender structure is expressed in Sweden?s most popular television news program. I chose to examine one broadcast per day from the Public Service SVT news program Rapport during January 2010 using quantitative content analysis and the result was as follows:65 % of the news programs was presented by a woman news anchor 36 % of the news reports was carried through by a women journalist 31 % of the interviews contained a female participant The representation of female participants in interviews did not depend onif the journalist was a woman or a manThe representation of female participants in interviews did not depend on if the report was from Sweden or abroadWomen were more often than men interviewed in the role as nursing staff, development aid worker, teacher or principal, parent of a son, retired and sick or sick leaveOnly men were interviewed in the role as rescue worker, custom staff, member of the armed forces, house owner and tourist..

Syftet med denna uppsats är att undersöka hur svenska dagstidningsredaktioner förhåller sig till featurejournalistik i dag och vilken betydelse feature har för papperstidningens överlevnad. Undersökningen är uppdelad i en kvantitativ och en kvalitativ del. Vi har lagt fokus på fyra tidningar ? Katrineholms-kuriren, Norrköpings tidningar, Sydsvenska dagbladet och Göteborgs-posten. Som kvantitativ metod har vi räknat antalet texter med featurekaraktär i respektive tidning under en vecka i november 2009.

Syftet med denna undersökning är att studera hur några pedagoger, som arbetar med utomhuspedagogik i sin verksamhet, uppfattar hur barn påverkas av televisionen samt hur det barnprogrammen förmedlar kan användas inom förskolans verksamhet. De frågeställningar vi har utgått från är: Hur anser pedagoger att barnen inom förskolan påverkas av barnprogram? Hur kan man ta tillvara på det som Sveriges Televisions barnprogram förmedlar i den pedagogiska verksamheten? Hur anser de pedagoger vi intervjuat att de får inspiration till sin utomhuspedagogiska verksamhet? Sker det via barnprogram? Vi har använt oss av kvalitativ metod för att studera detta fenomen. Detta skedde genom intervjuer med pedagoger som arbetar inom utomhuspedagogisk verksamhet. Resultatet visade att de intervjuade pedagogerna använde sig av televisionen i sin utomhuspedagogiska verksamhet på mycket skilda sätt, exempelvis genom att använda aktiviteter som inspirerats av programmen samt att de sade sig ta tillvara på barnens intresse för vad de ser på televisionen.

The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.

AbstractThe author Selma Lagerlöf was born in 1858 at Mårbacka, in Värmland and died in 1940. Fifty years after Selma´s death were her correspondence released and ten thousand of letters were found in the collection. But it was just the correspondence between Selma and Sofie Elkan who interested people because they wanted to know if Selma and Sofie have had a sexual relationship. Later, in time for Christmas 2008 the Swedish Television shows a film about Selma. "Selma Lagerlöf Society" was critical to the movie and thougt that the movie focused too much on Selma`s sexual orientation.

The share of problem gamblers increased for men between 18-24 years old during the period 1999-2009, while the share were steady or decreased for other classes of population. This study examines the relation between this development of problem gambling and the Swedish gambling market. The factors that are studied are the functioning of the market with a focus on the new Internet market for gambling, the games and the underlying risk factors in those, the marketing and other factors outside the gambling market. First a large literature review was made to map the development as detailed as possible. After that a qualitative analysis of the content in television commercials was done to see if they were made for the problem group.

My study is focused on one organization with is Unicef, the organization that is workning on a UN mission. The mission is about children's rights and Unicef has brought children's actions since 1946.The purpose of this essay was to research whether the images can be used alone or as a complement to the text that the communication organizations use. By examining the way images are used, I hoped to be able to deduce the results of image use. I study if the effect out messages with only pictures will be more effective than the message in which the verbal mixed with the non-verbal.Theoretical part of this essay has a communication perspective. The essay is structure by tree elements, non-verbal communication, mass communication and intercultural communication.

Informationsteknik (IT) är en marknad som förändras snabbt. Att investera i IT kan därför vara kritiskt. Att ha en strategi för hur satsningar på IT ska göras kan minska risken för felinvesteringar på IT men strategin kan även ge andra fördelar. Att ha en IT-strategi innebär dock inte automatiskt att den ger fördelar. IT-strategin bör även användas.

Forskningsfra?ga? Hur kan mobiltelefonen integreras i detaljhandelsfo?retags marknadsfo?ring?SyfteSyftet med va?r uppsats a?r att urskilja och analysera likheter och olikheter mellan fo?retag och konsumenter ga?llande marknadsfo?ring med sto?d av mobiltelefonen. Detta go?r vi genom att klarla?gga:Konsumenters upplevda va?rde via mobiltelefonenFo?retags anva?ndning av mobiltelefonen som marknadsfo?ringsresurs  MetodUppsatsen har baserats pa? en kvalitativ studie som kommit att anta en deduktiv ansats med inslag av induktion. Vi har gjort den empiriska insamlingen genom semistrukturerade intervjuer da?r vi valt att intervjua tre va?lka?nda fo?retag inom detaljhandelsbranschen samt fokusgrupper.SlutsatsVa?r analys visar att mobiltelefonen kan integreras i detaljhandelsfo?retags marknadsfo?ring pa? olika sa?tt.

On October 17, 2012, TV4 broadcasted an episode of the documentary series Kalla fakta. The episode received a lot of attention when it revealed that Parken Zoo, a very popular destination for families, was not as well maintained beneath the surface as it gave the impression of being. The case attracted attention in all possible media for a long time, which led to a beginning of an extensive investigation of the Zoo.The purpose of this study is to examine how Parken Zoo handled the media after the examination of TV4?s Kalla fakta, and how it affected people?s confidence in the Zoo. This paper consists of an overall case study of Parken Zoo that can be divided into two different methods.

It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The prevailing homogenity makes it difficult for companies to develop the product itself and must therefore work to create added value to the product.The purpose of this thesis is to carry out a study on consumer decision-making when purchasing homogeneous products, and to examine how companies work to strengthen their brand and gain market share in a homogeneous product market. The market that this thesis highlights is the coffee market.To answer the purpose of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market.

Recently, retailers within the Swedish grocery retail sector have launched lines of products under its own brand, quite often produced by manufactures within the same category of products. The common term of this phenomenon is called private labels. Therefore, private labels could be seen as competitors against branded goods, despite the fact that it is, in several cases, the same manufacturer who produces each of the products.The main purpose of this study is to provide understanding of how the manufacturers choose to position themselves, formulate their strategies and compete on the market among private labels, also to examine the motive behind the manufacturer's choice to produce private labels. The study intends to provide a broader view of how the interaction between manufacturers, retailers, private labels and branded goods appears on the Swedish market. We decided to use a qualitative research method and personal interviews to approach the study.

Vårt syfte med uppsatsen var att beskriva, analysera och ange förutsättningarna för, och den praktiska utformningen av Balanced Scorecard på Nordea Kundcenter Privat i Malmö. Vi har genomfört en fallstudie med målet att utveckla och ge förslag på förbättringar för det befintliga styrkortet i syfte att utveckla verksamheten inom samtliga perspektiv. Vi har genom vår studie genomfört den första externa utvärderingen av Balanced Scorecard på Nordea Kundcenter Privat i Malmö. Utifrån den kan vi konstatera att styrkortet är väl implementerat i organisationen och fungerar idag som ett bra verktyg för strukturering, planering och utvärderingen av verksamheten. Genom studien har vi också kunnat konstatera att de viktigaste faktorerna till att styrkortet har nått/når framgång är ledningens och medarbetarnas förtroende för det.

The purpose of this thesis is to examine the Swedish Plymouth brethren?s relation to contemporary technology. What types of technology are considered acceptable and where do they draw the line? Due to the brethren?s separation from the parts of the world they believe leads people away from God, such as the entertainment industry, immoralities etc., they reject use of television and radio. These two are viewed as uncontrolled types of technology since the user does not have control of its contents.