This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein?s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical material is based on a desk research with 19 research papers between the years 1994 till 2009 and sales statistics over organic food.  The thesis conclusion shows that the underlying components when looking at attitude towards conventional food are price, taste, expiration-date and healthfulness. While the components for involvement in organic food is the environment, personal health and supply.

This essay examines the role religion plays in kindergarten. Today, the Swedish kindergarten provides child care for a secular and multicultural society where religion is considered a private matter that should not influence government nor the policy documents of kindergarten and elementary school. According to a study by Jenny Berglund, there is a so-called Protestant bias present in the Swedish elementary school. Protestant bias is shaped by a ?marinade? of liberal Protestant Christianity and has an indirect influence on how other religions are described, how religion is defined and how concepts such as religion, tradition or culture are viwed.The study was also based on Ninian Smart?s dimensions of religion, whichcorrelates to Berglund?s theory on Protestant bias.

The purpose of this study was to describe how journalists do research for their articles and whether there is a need to create a knowledge bank of the material that journalists use for writing these articles. I also looked at how knowledge management could be used at a daily newspaper to add value to the information used by the journalists. The thesis is based on four interviews with journalists, a literature review and a practical project. I helped a journalist with his information seeking and later tried to organize the material. This project gave me an understanding of how varying the material that journalists use is and how difficult it would be to try to organize it in order to create an organizational knowledge resource of the material.

The Capturetheory wants to give an alternative explanation for the need of regulation. From this point if view the government does not have enough information to make an optimal regulation. There is a possibility for different interest groups to take advantage of the political arena by rent- seeking behaviour. An industry may be willing to be regulated to protect itself from competition. The objective of this paper is to account for the pros and cons of the theory of regulatory capture and also if it can be applied to the Swedish market of pharmaceuticals.

The aim of this study is to examine how zodiac signs are depicted through social interactions from an identity perspective and if zodiac signs can be seen as a form of divination. Our method was based on the answers of seven informants (six interviews in total), all of whom were interested in astrology with two of the informants having the title of astrologer by profession. After the implementation of Erving Goffman?s dramaturgical theory regarding identity and Jesper Fr?kj?r S?rensen?s divinatory perspective, we found evidence in the orrelation between zodiac signs and identity, along with astrology having little to no correlation with divination. The results show that although the majority of the informants were hesitant to the assertion that astrology can provide divinatory evidence, many of them still consumed and followed astrological advice based on prognosis.

The aim of this thesis is to study through discourse analysis how users talk about librarians and the librarian profession and what perceptions they have regarding it. I have tried to do this by asking the questions: How do the users describe librarians and the librarian profession? Are there any patterns in what they say? The method and theory I have used is Laclau and Mouffes? discourse theory and partially structured interviews. The material consists of interviews with eight users that are both women and men, both students and members of the public and they were between 25 and 50 years old. In the material I found two discourses: the discourse about librarians and the discourse about the librarian profession.

The aim of this study is to examine the experienced life situations of siblings growing up with a brother or a sister diagnosed with autism. The study is qualitative and therefore suitable to the purpose of studying the informants´ own experiences. Three women and one man, aged between 18-24 years, were interviewed through chatt programs on the Internet. The constituted perspective is phenomenological and the analysis were made by identifying meaning units in the text from the interviews. The theory used to interpret the result is systems theory and more specifically the structual family therapy by Salvador Minuchin.

In the political world of today the discussion of Just wars are very present, since the international law and the UN Charter provides certain rules about when it is justified to go to war (jus ad bellum) and how a justified war should be conducted (jus im bello). The discussion about jus ad bellum and jus im bello derives from the theory of Just war. Both in international law and the Just war theory, focus is on interstate wars were the actors are two sovereign states. Since the end of the Cold War there has however been a change in the way wars are conducted. From interstate to intrastate warfare, where the government in most cases no longer has the monopoly over the warfare.According to these facts, my conclusion is that the Just war theory has to expand and incorporate a focus on the human rights in order to be able to meet the new standards of the new wars.

This essay examines the role religion plays in kindergarten. Today, the Swedish kindergarten provides child care for a secular and multicultural society where religion is considered a private matter that should not influence government nor the policy documents of kindergarten and elementary school. According to a study by Jenny Berglund, there is a so-called Protestant bias present in the Swedish elementary school. Protestant bias is shaped by a ?marinade? of liberal Protestant Christianity and has an indirect influence on how other religions are described, how religion is defined and how concepts such as religion, tradition or culture are viwed.The study was also based on Ninian Smart?s dimensions of religion, whichcorrelates to Berglund?s theory on Protestant bias.

The study aimed to capture the institutionalized adolescent´s life stories and identified their thoughts and experiences of being institutionalized. This to understand and analyze the process that they go through to become adults with respect to three selected aspects: family relationships, school attendance and self-esteem. The adolescent´s in this study are or have been institutionalized by and according to Swedish law. It was based on 14 life stories and the purpose were to identify the adolescents thoughts and experience and which was later on used to understand and analyze the results with respect to the three selected aspects. Our analysis was based on two theories; symbolic interactionism and labeling theory.

Syftet med forskningen är att ta reda på hur en personaladministratörs vardagliga arbete ser ut samt att undersöka om en personaladministratörs vardagliga arbete handlar om paragrafrytteri. För att får svar på syftet genomfördes den kvalitativa forskningsmetodens deltagande observation och intervju. I två dagar observerade jag en personaladministratörs vardagliga arbete och därefter genomförde jag intervjun. I denna uppsats har jag redovisat resultatet så teorilöst som möjligt för att läsaren skall få en helhetsförståelse av hur en personaladministratörs vardagliga arbete kan se ut. I undersökningen fann jag att personaladministratörens arbetsuppgifter är bland annat att ta fram underlag för strategiska program och policyprogram, avtalstolkning, lönefrågor, lönekartläggning, ekonomi samt hjälpa övriga anställda i olika frågor inom det personaladministrativa området.

This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

Changes in the society engender changes in the practice of the auditor profession. Stricter laws, more detailed recommendations, and demands from the auditor?s clients have increased. The auditor constitutes a profession and therefore it is important that there is a trust since the auditor is the one that certifies the quality of the company?s economical information.

The purpose of this Master?s thesis studies is to examine how information seeking is taught from a pedagogical and didactic perspective. The questions at issue are:? What is the content in information seeking education?? What aims are focused in information seeking education?? What methods are used in information seeking education? The methods being used are empirical studies and studies of literature, within the subject area. The study is inspired by phenomenographical learning theories.

The purpose of this thesis is to investigate how theoretical investment appraisal techniques are applied in an investment driven company, regarding investments in fixed assets. The aim is also to investigate on what grounds the choices of techniques are justified, and what consequences these choices have on the overall investment appraisal. The study is designed as a case study of Divisionen, a production unit of a market leading company in Sweden, which is kept anonymous in this thesis. The empirical data consists of interviews with company employees and internal documents, including decision support for seven approved investment projects. The interviewees were chosen based on their role in the investment decision making process.