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Knowledge management på en dagstidning


The purpose of this study was to describe how journalists do research for their articles and whether there is a need to create a knowledge bank of the material that journalists use for writing these articles. I also looked at how knowledge management could be used at a daily newspaper to add value to the information used by the journalists. The thesis is based on four interviews with journalists, a literature review and a practical project. I helped a journalist with his information seeking and later tried to organize the material. This project gave me an understanding of how varying the material that journalists use is and how difficult it would be to try to organize it in order to create an organizational knowledge resource of the material. The study shows that journalists use a lot of information in their work and a big part of their job consists of information seeking. A lot of the retrieved information is not used more than once. The study shows that if the material was organized and made available for other journalists at the newspaper, it would make journalists work more effective. The results also show that there are some knowledge management tools available at the newspaper but these are not used for knowledge management purposes. Journalists also need to change their way of thinking about their profession from the industrial era to the information and knowledge era in order to make knowledge management succeed and benefit the organization and its employees.

Författare

Pieta Eklund

Lärosäte och institution

Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap (BHS)

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