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16027 Uppsatser om Resource based theory and Advertising agency - Sida 28 av 1069
Stor problematik på liten yta : Att skriva informationsmaterial för skattefinansierade verksamheter
The purpose of this thesis has been about processing an already existing folder for a tax funded organization which is also the employer for this mission ? Expectrum. The reason is that both Expectrum themselves and the recievers of the folder are unhappy with the existing material. The critic that has been directed to Expectrum is that the recievers have trouble understanding what Expectrum is and what they do. Based on qualitative methods such as interviews and text analysis I?ve been able to answer my questions for this thesis.
Beräkning av energianvändning i svenska småhus
An energy calculation model for Swedish houses that is fast, flexible and user-friendly has been developed within the framework of this thesis. The model also provides a set of actions which may be investigated in the model based on savings and payback period. Energy use in a house depends on the technical conditions, such as building envelope and heating systems, which outdoor climate the house is exposed to and who lives in the house. Energy use for a house can be divided into heating, hot water and household electricity. There are several methods to calculate the energy use of a house. This report summarizes the methods that may be suitable for a fast and user-friendly calculation model.
Argus diskussionsforum: utifrån några utvalda medarbetares perspektiv
The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.
Kompetensuvecklingssituationen för lärare i Idrott och hälsa
This study aim to investigate the conditions framing the professional development situation for physical education teachers (PE) in a small municipality in the south of Sweden. The Swedish National Agency for Education declare that "focus must be directed towards strengthening the teachers' profession", and that "schools need well-trained teachers and good teaching to help students achieve good results". The study focuses both the schools? contribution and the way in which the teachers take own initiative and are motivated to develop their professional skills. The investigation is all based on teachers' perspectives.
Möjlighet till lika möjligheter : En kvalitativ studie om resursskillnader bland barn på förskolan
Child poverty in Sweden as a social phenomenon has been highlighted in various debates and in poverty research during the recent years. Children's economic vulnerability has gotten more place in research. An interest to highlight child poverty awakened and this study highlights child poverty through a resource perspective among children in preschools. This study aims to examine how preschool teachers perceive the child's assets to various resources as well as how preschool teachers perceive the impact of the preschool where they work on children's access to these resources. The study is qualitative and has used interviews as a tool.
Service för funktionshindrade: En undersökning av Boken kommer verksamheten och några användares upplevelser av servicekvalitet
The aim of this Masters thesis is to examine how disabled people who receive the shut-in-service in one community define service quality. The purpose is also to examine the shut-in-service and to look at the users' context. Answers are sought to the following questions: - How do users experience the service quality of the shut-in-service? - What kind of service does the shut-in-service offer to the user? - How can the user be described and which are his/her requests? The analysis is based on theory about service quality by Christian Grönroos. The theory makes a distinction between two kinds of service quality, technical vs functional quality, as experienced by the user through the profile of the organization.
När goda råd är dyra: En fallstudie av användandet av konsulttjänster i den ideella sektorn
A case study was done of Sthlm Policy Group, a consulting agency that mainly targets NGOs and government agencies in the peace and security sector. The goal of the case study was to explore the tendency of NGOs in Sweden to hire commercial consulting companies. The main interest was to see what the key reasons are for NGOs to hire private consulting agencies, but also to explore what problems that might be associated with such relationships. Interviews were carried out with representatives of the consulting agency, with its clients as well as with other NGOs that were identified as potential clients. The interviewed NGOs and government agencies were found to approve of the use of commercial consultants.
Är djurskyddsanmälningar befogade? - en undersökning av djurskyddsärenden i Västra Götalands län under 2011
The aim of this paper was to study incoming complaints to The County Administrative Board in Västra Götaland during 2011 and examine if it was possible to see a connection between warranted and unwarranted complaints and informer, animal species and type of inadequate. In Västra Götaland, a complaint is classified as warranted if the inspection leads to a reprimand, whether it regards what was reported or not. Data were collected during three weeks through The County Administrative Board´s record system Platina and a total of 456 complaints were studied.
The parameter ?complainant? was categorized into four groups according to The County Administrative Boards own division; public with the subgroups anonymous and non-anonymous, animal health staff and others.
Jag är inte likadan : Identitet hos unga tjejer med utländsk bakgrund ur ett postkolonialt och genusteoretiskt perspektiv
The study examines conceptions of identity among girls with foreign background. The aim was to study how identity is understood by the girls based on ethnicity, images of the origin, the value of gender and the meaning of the family. The theoretical approach was post-colonial theory based on Stuart Hall in combination with gender theory by Yvonne Hirdman. The study was conducted using qualitative individual interviews of open character with six girls. They were aged 17-18 years old and were born in Sweden or had lived here since the age of six.
Salutogent förhållningssätt och ett värdigt liv inom äldreomsorgen
Our study aims to examine whether managers in elderly care are
working from a salutogenic approach to create a dignified life for
the residents. By this we are trying to find out how you look at life
in dignity and what meaning it has, what similarities and what
differences there are. We also want to explore what they want to
achieve with their work and what they do to enable it. The
questions we asked ourselves what the salutogenic approach is for
managers working in nursing homes. How do they look at a decent
life and we ask ourselves the question of the salutogenic approach
is just a "buzzword" in a working man always had or there are real
differences? The method we have chosen to use is a web-based
questionnaire that we sent to our sample.
Alternate Reality Games : Framtidens Marknadsföringsform
An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.A few Alternate Reality Games such as The Beast, The Art of the H3ist and The Lost Ring have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibilities of Alternate Reality Games as an alternative marketing tool for profit-driven companies.
"Idag ska vi tälta på skolgården" : Ramfaktorers inverkan på friluftsundervisningen
The purpose of my study was to examine how teachers in physical education experience different frame factors impact on their outdoor education and their choice of didactic approach. My study is based on Lundgren´s frame factor theory and Peitersen´s didactic learning model. I have used a qualitative research method to answer my questions. I have been using semi-structured interviews to interview six PE teachers who all teach at high school level.Based on my results we see that the teachers experience teaching hours and class sizes as the frame factors that mainly affect the outdoor education. Teachers often choose to split up the outdoor activities into sequences in order to achieve better learning.
Banktjänstemän och representanter från Skatteverkets upplevda nytta med att företag revideras av revisorer
Despite the fact that mandatory financial auditing has been abolished for small private public companies in Sweden we still see this service being used by these firms. Earlier research, papers and published articles tend to focus on the abolishment of the mandatory audits seen from the accountant?s point of view. There has however been less emphasis on the fact that 85 percept of the companies relived from the mandatory audits still utilises this service. We think that we have found a new and until now unexplored angel on this subject, and the purpose of our study has been to explore what the Swedish bank officials and what the Swedish Tax Agency?s officials think that they have to gain from a mandatory financial audit.The scientific method used in the study is deduction due to the fact that existing theories has been used to form the hypothesis.
Rättfärdigade argument? USA:s militära intervention i Panama 1989
In 1989 the United States choose, after years of conflict, to carry out a military intervention in Panama, to remove Manuel Noriega, convicted for drug dealing and for threatening the lives of the Americans living in Panama. The aim of this study is to examine whether George H. W Bush?s arguments for the military intervention comply with the principles of the just war.The method chosen for this study is a qualitative literature study, based primarily on secondary data. It is a case study with two complementing theories, the theory of the just war and the world system theory.The result showed that the American intervention both can be justified and unjustified following the principles of the Just War Theory.
Pudelns kärna : Vad det innebär att "göra en pudel" ur ett kommunikativt perspektiv
In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.