This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

Because society?s demand for quality, efficiency at low cost is constantly increasing, companies are increasingly choosing to invest new methods to achieve these points. Those who manage to find ways to improve their processes are often the companies that have the greatest chance of becoming a winning player in the market. BIM is a new method that can reduce the internal costs while increasing communications between different parties. However there is disagreement about what BIM is and its purpose.

Syftet med studien var att ta reda på hur gymnasieungdomar upplever utomhuspedagogiska moment i undervisningen. Det är en kvalitativ undersökning gjord vid Bernadottegymnasiet i Stockholm. Studien baseras på deltagande observationer under drygt två fältdygn och på semi-strukturerade intervjufrågor med tolv elever, i tre fokusgrupper. Resultatet visar att elever upplever utomhuspedagogiska undervisningsmoment positivt.

Sammanfattning Titel: Kundorienterad produktutveckling i industriell verksamhet ? En fallstudie inom Trelleborg Building Systems Seminariedatum: 2004-06-04 Ämne/kurs: Magisteruppsats i Strategic Management, FEK523,10 poäng Författare: Martin Borgström, Henrik Hallerby & Niklas Winnert Handledare: Lars Bengtsson Nyckelord: Strategisk planering, produktutveckling, kundbehovsanalys, industriell marknad, organisk tillväxt, total kravbild Syfte: Vårt syfte är att studera vilka förutsättningar som fallföretaget Industrial Profiles Nordic har för att kunna organisera och utveckla sin produktutvecklingsprocess mot den totala kravbild som har inverkan på denna process. Utifrån dessa analysresultat avser vi delge ett antal åtgärdsförslag till ledningen för hur detta utvecklingsarbete kan genomföras och organiseras. Metod: En kvalitativ metod med en abduktiv ansats har använts, där vi jämfört olika avdelningar inom divisionen Industrial Profiles Nordic med avseende på kundbehovsanalys, produktutveckling samt strategisk planering. Intervjuer har genomförts inom ledningen för affärsområdet Trelleborg Buildings Systems samt divisionen Industrial Profiles Nordic.

In Swedish shops today there are a lot of magazines aimed at teenagers, which fight for young girls? attention. These teenage-magazines are one of the most important sources for young girls to get information about sex and love-relationships; therefor it?s important how these magazines portray it. We have examined how the magazine Frida has portrayed sex and love-relationships from 1991 until today. The way sex and love-relationships are portrayed in Frida?s articles affect the young readers in their process of building an identity. Using a combined rhetoric- and discourse analysis we found that the main focus in Frida is for the reader to have a love-relationship with a guy, instead of a physical sex-relationship.

This paper deals with flat iron fragments from the Viking Age hall situated in Birkas Garrison, Adelsö parish in Uppland. The aim of the study was to identify which objects these flat fragments were originally derived from. The aim was also to discuss the function of these objects and their presence in the hall. This would hopefully increase the knowledge about the hall and the warriors who lived and worked there. In some cases the fragments form and placement in the hall has not provided enough information to classify the object from which they derived.

This paper studies the fragmentation and reuse of early christian monuments ("eskilstunakistor") in churches in Östergötland during the medieval period. This is found to have been done in two stages. The first stage shows a collectivization of society. Within religion the change from ancestoral cult towards the saints' cult is important as the fragments are reused like relics. During the second stage the collectivization has been fulfilled, and the reuse is instead part of the christian churches' strategy for incorporating old powerful symbols from the landscape into their own church building..

In this thesis you will be able tofollow the design work of a drumtest. A tool that by having a rotatingdrum with equally positioned obstacleswill simulate the conditions a mountainbike rim will pass through.Initially there is a specification ofsome parameters and requirements thatthe design had to fulfill. There is alsosome brief background information aboutwhy a drum test is required for abicycle rim manufacturers and about thecompany Innolite Design AB that thisthesis is done for. After that itfollows an extract from conceptgeneration with the chosen concepts andsolutions but also some of the conceptsthat were not chosen.The thesis also contain a part where thereader cangain a deeper understanding of how thedesign works as well as some moredetailed facts about how the choice ofmaterials, their thicknesses, etc. havebeen made.

This Master Thesis is a product development project that has been carried out in cooperation withLappset Sweden AB.The purpose has been to develop a group of products suited for parks andtraditional playground locations. The specific target area has been courtyards of newly builtresidential areas. (These pieces of open land resemble glades that can be found in the forest,which in Swedish is called ?gläntan? and has given name to the product family). Therefore thedesign should match contemporary architecture.

Introduktion: Personer med funktionsnedsättning har nedsatt förmåga att fungera fysiskt, psykiskt eller intellektuellt, vilket kan medföra hinder med att sköta den dagliga munhygienen. I omvårdnaden i bostad med särskild service för vuxna ingår skyldighet att stödja funktionsnedsatta med deras personliga behov.Syfte: Syftet med studien var att undersöka boendeassistenters kunskap om munhälsa. Ytterligare ett syfte var att undersöka boendeassistenters inställning till munvård samt faktorer som påverkar deras inställning till munvård.Material och metod: Studien är en kvantitativ tvärsnittstudie baserad på en enkät med 31 strukturerade frågor samt en öppen fråga.  Enkäten besvarades av 43 boendeassistenter i en kommun i södra Sverige.Resultat: Resultatet visar att majoriteten (n=34) av boendeassistenterna anser att de boende behöver dagligt stöd med munhygienen. Det största hindret är att de boende inte vill ha hjälp med munhygienen. En stor del (n=31) av boendeassistenterna anser att de har tillräcklig kunskap om munvård för att stödja de boende med den dagliga munhygienen.

This Masters thesis is made as the first of two visitor surveys of three urban forest areas. These areas are; Skutan recreational area in Haninge, Ugglevikskällan on Norra Djurgården in Stockholm and the Paradiset Reserve in Huddinge. The study is made in cooperation with the managers of the three areas operating within the European Union Life Project regarding Urban Woods for People. The goal has been to collect data through studies of visitors and close by residents in the three areas. The results are to be used as primary values for the follow-up as well as a basis for managerial decisions. The interviews and surveys are also constructed in a fashion so that they can be used for the follow-up study. For the Skutan recreational area the mode of contact was by sending forms to the nearby residential areas.

The aim of this thesis is to investigate the electric solar potential on the Swedish island Gotland. The Gotlandic habitations have been divided into four house categories. For each category energy demand, roof area, geographic orientation androof tilt have been decided. Solar radiation data have been collected from the Swedish solar radiation model STRÅNG (STRÅNG, 2012).The buildings characteristics and the solar radiation have been used as input values in common solar formulas, the solar potential for each building category have been summed up to a total electric solar potential for the region.The electric solar potential on Gotland was calculated to 242 GWh/year with solar data from 2010. Gotlands largest city, Visby, is marked as cultural heritage by UNESCO (UNESCO, 2012).

This report consists of two parts, out of which the first deals with the planning and designing ofa small house in the Swedish city of Huddinge, using the weather conditions of the Swedish cityof Malmö. The house has to be in accordance with the Swedish building- and constructionregulations, as well as with the limitations in energy consumption given.The house itself has to consist of at least two bedrooms, and blueprints of the house, variousconstructional elements, ventilation, sanitation and electricity have to be drawn. Calculations ofthese aspects also have to be made, to ascertain that the different parts function as they should,and that the dimensions are sufficient.The second part is called ?Allergy free home?, and investigates how indoor climate affects us,and whether it has changed during the last few decades. It also makes an effort to see whetherthe increase of allergies and asthma is correlated with possible changes in indoor climate, andwhether technical solutions might help to handle or even decrease the issues arisen.

AbstractThe Municipality Council decided in 2010 to develop a comprehensive energy efficiency strategy with financial and methodological support from Energimyndigheten (The Swedish Energy Agency). The strategy should include 3 major parts: an inventory of the 2009 energy use defining the current situation, the 2014 and 2020 goals for energy use, and an action plan for goal achievements. According to Energimyndigheten, the strategy must include all municipal administration premises, vehicles, and all majority-owned companies (as Laholmshem, the municipal housing company).The report describes the inventory work in order to obtain the 2009 energy use and the sources of information used. The inventory values are used as the base year values for the 2014 and 2020 goals. The inventory showed that information about the vehicles is dispersed in the municipal administration and no clear structure exists with respect to mileage and fuels used.

According to a decision of the European Commission, measures are to be taken to reduce the use of energy in the EU. The goal is to reduce it by 20 % compared to the current use. This shall be done to the year 2020 (European Commission, 2011). One industry that use large amounts of energy is the construction of buildings which account for almost a third of the energy use (Brogren, 2012). The major part of the energy that is used in the construction industry is not used when the buildings are built, but rather during the rest of their subsequent lifetime.