AbstractTITLE Birdflu in the press ? a critical discourse analysis on the tabloidnewspaper ExpressenAUTHOR Per VågebrantSUPERVISOR Malin SveningssonPURPOSE The purpose of this essay is to find out how the Swedish tabloid newspaper Expressen writes about the birdflu H5N1. To be more precise the purpose is to find out how the discourse is constructed. The Birdflu or H5N1 witch is its real name is something that could affect us all, yet very few people know a lot about it. To achieve this purpose I constructed one primary Research question:o How has Expressen, in the public media discourse, treated the phenomena we know as the birdflu?This primary Research question holds three more specified Research questions:o What does Expressens discourse about the birdflu look like?o What actors are participating in the articles?o Why does the discourse look like this?THEORY The theory chapter of the essay contains four different parts.

The purpose of this Research is to evaluate traditional market segmentation variables, as criticism has been directed towards these variables. Based on our problem discussion we find it motivating to undertake investigation in order to understand which connotations an ethnographic approach will provide. Methodology:We have applied an ethnographic approach, which has enabled us to attain under the surface knowledge from our respondents. Theoretical perspective:As we wanted to evaluate existing traditional segmentation variables, we decided to only include theory regarding these variables. Empirical data:In order to collect our data, we observed seven respondents at Ikea and conducted observations and in-depth interviews in their homes.

This essay is about literature instruction in the last three years of Sweden?s compulsory school from one teacher?s and six of his pupils? perspective. The Research is analysed from a socio-cultural perspective on learning and literature reception.The empiric material is based on interviews with the teacher and six of his students.The Research shows that there is a difference between what the pupils read on their spare time and what they read during Swedish instruction. It also shows that the pupils wants literature full of action where descriptions of people and the setting don?t slow down the reading experience.The teacher is successful in finding literature the pupils appreciate but sees the value of literature on another level ? in the processing of the reading experience.

Alnarp?s Healing Garden is a place for rehabilitation as well as an ongoing multidisciplinary scientific Research experiment. The garden is built on Research results from the disciplines of Landscape architecture, Environmental Psychology and Garden Therapy. In the garden, people diagnosed with burnout syndromes are being rehabilitated. The participants need safe and calm environments which activate their bodies self healing systems. Theories show that water as an element, per se, increases the observer?s preference for an environment.

Background: Corporate Social Responsibility (CSR) is a term that has become increasingly prominent in the corporate world. As the awareness of responsibly produced products is growing among both companies and consumers, it has become increasingly important for companies to get involved in sustainability issues. There may be several reasons why companies choose to integrate CSR in their business, where one reason may be related to company size. In the business category of micro, there is currently no widespread Research, which makes this company size interesting to study. The choice of industry was made because coffee is one of the world's most important merchandise, and the coffee industry has come a long way with integrating CSR in comparision to many other industries.Purpose and Research question: The purpose of this study is to create a deeper understanding of why coffee roasters in the business category of micro enterprises choose to incorporate CSR in their businesses.

The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following Research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative Research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.

Statistics regarding children, who are overweight, shows alarming results in many parts of the world. Overweight may cause serious consequences, as for instance heart- and vascular diseases. Research is pointing out that hereditary, social, behavioural and cultural facts may promote developing overweight and it is of great importance to find out how to prevent overweight and obesity in children and adolescents. The purpose of the literature study was to compile primary and secondary preventions against overweight/obesity in children and adolescents. The result showed that prevention through education, recommendations, healthy eating and exercise may be usable in the work to prevent overweight among children and adolescents.

The purpose of this study was to elucidate how individuals diagnosed with Aspergers syndrome experience stigma as a result of their diagnosis. The paper was based on a qualitative method, consisting of six interviews with booth male and female participants. We took part of previous studies and Research as well as existing theories on the subject, in addition to the analysis of our empirical material. Significant in this study was that all participants were relieved when getting the diagnosis, as they finally got an explanation for what was wrong. The results indicated that the majority of the informants felt worried of the possibility to experience stigma and discrimination, which resulted in that the majority of the participants tended to use an avoidance coping strategy.

Adopting a socio-cultural approach to the study of cold war historiography, this master?s degree essay is a comparative study of the two main disciplinary fields of cold war scholarship, diplomatic history and international relations theory (IR). The study applies the theory of scientific development formulated by Thomas Kuhn and the concept of paradigm on the field of cold war Research.Diplomatic history and IR shows many similarities in their development, and in the importance different schools has had in scholarly debate. These different schools are analysed as paradigms, a concept that has been more willingly adopted within IR than in diplomatic history. The transition from what historian John Lewis Gaddis has termed Old Cold War History to New Cold War History is discussed in terms of paradigms and paradigm shift.

The portrayals of women in lifestyle magazines has been a continuous subject in genderResearch, but have mainly been focused on Research about heterosexual women. However, how women are being portrayed through editorial content in an LGBT magazines have shown to be a gap in gender Research.The purpose of this study was to find out how female identities were portrayed in theeditorial content in the LGBT magazine QX ? Sweden?s largest magazine aimed atmembers of the LGBT community in Sweden.The analysis of the material was conducted through a semiotic and a narrative analysis. Patterns and reoccurring themes were selected, and furthermore were analysed againstfeminist theories and views such as queer theory, radical feminism and post-modernfeminism.Four different gender archetypes derived from the result of the study: The strongfemale, The passive female, The stereotypical female, and The intimate female. Thestudy did show that women featured in QX magazine were portrayed throughheteronormative patterns, although the magazine represents a larger alternative group..

Uncertainty is a well-known phenomenon that is recurring in biographies, imaginative literature and science, but is less studied in nursing science. The aim of this participatory action Research project was to, in collaboration with nursing students; explore nursing activities for relieving patients? uncertainty. A qualitative approach was chosen with focus groups and the text was content analyzed. The students studied their third semester on a nursing program.

The Research on Ingmar Bergman is comprehensive, however, there is one aspect of his artistry that has been regrettably neglected ? his use of music. Music always played a huge part in Bergman?s life, and it was also a great source of inspiration. The music was a structural component in the creating process and he often referred to his films as pieces of music and his actors as musical instruments.

The mental health has during the recent years decreased among Swedish adolescents while theinternet has become a common tool for communication between people. Aim: The overall aim is toidentify the relationship between internet use among adolescents and their mental health. Method:A literature based study within a defined Research field. Result: The scientific hypotheses whichexist is based on whether social capital increase or decrease due to internet use. The healthoutcome is positively affected by internet communication, especially for boys and socially anxiousadolescents.

The management at the City of Stockholm?s Sports Department have problems. During recent years several IT-projects have been launched but results are worse than could have been hoped for. The projects are generally perceived as being too expensive, too time consuming and not to have delivered the expected results. This thesis aims at giving the City of Stockholm?s Sports Department theoretically based advice on how to improve their management of IT-projects.

Sustainable destination development has in recent years become an increasingly important concept for tourism destinations. A destination must take into account the environment if it wants to continue being a successful tourism destination in the future. This essay investigates what needs to be developed on theislandofSandhamnfor that the destination can be more attractive in the off season and how the players on Sandhamn integrate to develop Sandhamn in a sustainable manner. One market Research and interviews with five different players were made. Through these interviews grew an understanding for how the cooperation between the municipal and the private party looks like and how the history of Sandhamn is the foundation for the islands tourism development.