We make a living by what we get, but we make life by what we give
En studie om vad som driver mikrorosterier till att arbeta med CSR
Corporate Social ResponsibilityCSRSustainabilityDriving forcesCorporate Social ResponsibilityCSRSocialt ansvarstagandeHållbarhetsarbeteDrivkrafter
Background: Corporate Social Responsibility (CSR) is a term that has become increasingly prominent in the corporate world. As the awareness of responsibly produced products is growing among both companies and consumers, it has become increasingly important for companies to get involved in sustainability issues. There may be several reasons why companies choose to integrate CSR in their business, where one reason may be related to company size. In the business category of micro, there is currently no widespread research, which makes this company size interesting to study. The choice of industry was made because coffee is one of the world's most important merchandise, and the coffee industry has come a long way with integrating CSR in comparision to many other industries.Purpose and research question: The purpose of this study is to create a deeper understanding of why coffee roasters in the business category of micro enterprises choose to incorporate CSR in their businesses. In connection with our purpose we have chosen the following research question: What are the main driving forces to why micro roasters choose to engage in CSR activities?Method: This study is based on a qualitative method with an abductive approach. We have conducted six semi-structured interviews to gather our empirical material.Conclusion: The main driving forces identified for micro roasters to engage in CSR activities include: Personal commitment, for-profit business, a meaningful work and convey messages.Keywords: Corporate Social Responsibility, CSR, sustainability, driving forces.