I början av 1990-talet så genomförde den borgerliga regeringen friskolereformen vilket in-nebar att det statliga monopolet upplöstes och att fristående skolor kunde konkurrera på samma villkor som kommunala skolor. Detta medförde att det ekonomiska ansvaret för gymnasieskolan övertogs av respektive kommun och att skolpengen infördes. Reformen har inneburit ökat antal skolor och hårdare konkurrens. Detta tillsammans med minskat elevan-tal har pressat skolorna till att optimera sin marknadsföring för att attrahera elever. Syftet med uppsatsen är att beskriva och analysera om det finns någon skillnad i hur kommunala respektive fristående gymnasieskolor arbetar med marknadsföring.

Generally prosody is described as the rhythmic, dynamic and melodic features of language. Prosody is further often described as suprasegmental, since its properties go beyond vowels and consonants, which are segmental characteristics of language. A relationship between prosody and music has been noticed and described for several decades. At present, there are several studies proving relationship between prosodic and musical abilities. The aim of the present study was to construct a test for prosodic non-linguistic perception and production regarding intonation and rhythm. The test was tried out on 16 children with typical language development aged 4;6-7;6 years. Before testing of ITAP each participant were asked about musical experience.

More and more people today manage their social relationships through social networking sites. A social networking site is a virtual place where people can meet and interact with each other. On such sites, one can use the various features and attributes to present ourselves to the friends we have online. The central question of this report is what characteristics of relationships show on social networking sites. With the features and attributes that are represented and whether the architect for a social networking site affects the relationship between friends.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

The aim of this literature review was primarily to describe how the nurse can involve the parents in the care for their premature baby, and secondly to describe the aim, design, method, population and quality of the reviewed studies. Searches have been made in different databases in order to find articles where the search words ?neonatal care?, ?neonatalvård?, ?premature infants? and ?nurse? were included. The literature review was based on 12 scientific articles. The results of the study were divided into six categories; The nursing staff?s relation to the parents, Support group, ?Home-early program?, Decision-making, A work in progress and A safe and efficient method.

The amount of various phosphorus (P) fractions in the sediment and the relationship between the amount of P and sediment particle size were investigated in a constructed wetland southwest of Linköping. Furthermore, the possible correlation between clay content in the sediment and distance from the inlet was investigated. Sediment samples were collected along three transects from the inlet to the outlet, with six samples in each transect. In order to measure the soluble P, an NH4Cl extraction was done. This was also analysed for total soluble P after oxidation with peroxodisulphate.

This qualitative study was conducted to investigate how subordination and superiority emerges in the interaction between heterosexual couples between 20 to 30 years old, without children. Eight semi-structured interviews with four couples have been conducted to provide insight into how subordination and superiority is made in the interaction between the cohabiting couples. All interviews were transcribed and then manually categorized along specific main themes and sub themes. The empirical data were then assayed by a hermeneutic interpretation.   Three previous studies have formed the basis for this study, Det kallas kärlek by Carin Holmberg, the anthology, Jämställdhetens pris and Familjer i tiden by Christine Roman and Helen Peterson. The theoretical framework consists symbolic interactionism, and especially the concept of asymmetrical role-taking and also doing gender.

The purpose of this study is to analyze and understand how music festivals in Sweden are marketed today and the changes that will and may occur in the future. Music festivals are a common phenomenon in Sweden today and since most of them only are arranged once a year it gives the marketing of them a special character. Therefore I find it interesting to look at how the development of the Internet will change the marketing of music festivals. This study is based on a qualitative method where I have performed eight interviews with people who have given me their thoughts about this subject. The gathered material and my conclusions of this study are presented in chapter 4 and 5 and for further knowledge about this I recommend you to take a closer look at those chapters..

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people?s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers? new demands.

The purpose of this study was to investigate the relationship between locus of control and behavior in a work group. The investigation was performed using two methods, self-report and observation, which were used in order to provide a description of how the individuals experienced their own behavior in a group context as well as of how they actually could be observed to behave. The 31 participants were divided into five groups. During the procedure each group received a task, which was to be discussed and solved by the group members together. Observations were carried out using IPA.

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company?s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company?s etc.

Over the last couple of years the airline business has gone through some turbulent changes, which has meant that customer loyalty has been affected. It?s no longer certain how or why customers are loyal to an airline, although the companies now use more and more complicated loyalty programs to keep their customers.The purpose of this essay has therefore been to examine what makes customers loyal to a service business, and what is the extent of their loyalty.To be able to answer these questions, a survey about costumers loyalty were accomplished. The results we received show that availability is the most significant issue for customers of SAS, and satisfaction is the minimum requirement for the customer. But to be able to attract loyal customers the airline has to offer them more..

The amount of various phosphorus (P) fractions in the sediment and the relationship between the amount of P and sediment particle size were investigated in a constructed wetland southwest of Linköping. Furthermore, the possible correlation between clay content in the sediment and distance from the inlet was investigated. Sediment samples were collected along three transects from the inlet to the outlet, with six samples in each transect. In order to measure the soluble P, an NH4Cl extraction was done. This was also analysed for total soluble P after oxidation with peroxodisulphate.

This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don?t have a sufficient knowledge on how to use the communication channel despite the various advantages the Internet offers.Case studies were conducted of how AdLibris, A-lotterierna AB and SF-bokhandeln perceived the importance of using the Internet as a part of their communications strategy.This new communication channel demand new ways of applying traditional marketing principals. Careful analysis of the interviews and how the answers relate to new and old marketing theories makes the bulk of this study. The conclusion is that the Internet solely is not enough, a combination with traditional marketing tools is the way to succeed in their marketing efforts.