Mash It Up!
En studie av musikfestivalers digitala marknadsföring och dess framtidsutsikter
Music FestivalsInternetMarketingInteractionMarketing ChannelsMashupsMusikfestivalerInternetMarknadsföringKundenInteraktionMarknadskanalerMashups
The purpose of this study is to analyze and understand how music festivals in Sweden are marketed today and the changes that will and may occur in the future. Music festivals are a common phenomenon in Sweden today and since most of them only are arranged once a year it gives the marketing of them a special character. Therefore I find it interesting to look at how the development of the Internet will change the marketing of music festivals. This study is based on a qualitative method where I have performed eight interviews with people who have given me their thoughts about this subject. The gathered material and my conclusions of this study are presented in chapter 4 and 5 and for further knowledge about this I recommend you to take a closer look at those chapters.