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4778 Uppsatser om Relationship marketing and customer relationship. - Sida 26 av 319
Ungdomar och kriminalitet i Hammarkullen En studie om ungdomarnas syn på segregation som bakomliggande riskfaktor för kriminalitet
The purpose of this study is to describe and analyze young people´s views on youth crime and segregation in ?multicultural? suburb Hammarkullen in Gothenburg, Sweden.We especially want to point out their views on the relationship between segregation and youth crime as the underlying risk factor for criminality.Through group- and individual interviews with young people, we have tried to address the following issues:? What do young people in the suburb think of segregation?? What are the views of young people in Hammarkullen about youth crimes?? How do young people in the suburbs view the relationship between segregation and youth crime?To achieve our objective and to answer our questions, we have chosen to have a qualitative approach.Since the purpose of the essay is to get an idea of how the suburban youth are looking at segregation, crime and the relationship between them, we believe that the qualitative approach is the right tool to use for this study.The empirical material consists of three interviews, one group-and two individual interviews, with 11 young people at the age of 16-18, conducted over a period of four weeks.In the results we will present how young people look at suburban segregation, crime and the connection between them..
Ett l?ngt f?rflutet. En kvalitativ unders?kning av debatten kring psykologin och psykoanalysen i G?teborg.
This essay is a qualitative study of the relationship between psychology and psychoanalysis pertaining to the debates in 2020 and 2022, with a focus on the Gothenburg context. This essay will through the use of a questionnaire sent to employees of the psyc hological institute in Gothenburg and with debate articles examine how the conflict creates distinctions within, and outside of, the academic discipline of psychology. With the help of the historical context as well as a discourse analysis the aim of the e ssay is to understand how the relationship is discussed today. The essay examines what type of arguments are used by psychology to dismiss, or make a distinction from, psychoanalysis in our time and where these arguments draw their legitimacy from..
Studie av sambandet mellan räddningstjänstens förebyggande insatser och anlagda skolbränder : analys av behovet av stöd och vägledning
The purpose of this report is to study the relationship between the rescue service fire prevention activities and the number of arson fires in schools. An objective of the project is also to investi-gate the need of developing national methods for fire prevention. The results are based on a questionnaire study among 35 fire departments and further interviews with five of them. The results indicate that there is a relationship between the rescue service fire prevention activities and the number of arson fires in schools. The relationship is positive in the sense that arson fires in schools decrease with increasing prevention activities.
CRM för Researrangörer - Ett sätt att uppfylla drömmar
Bakgrund/Problem: Resebranschen blir alltmer konkurrensintensiv och kampen om kunderna hårdnar. Konkurrensen har inneburit att priserna också pressats och med små vinstmarginaler är det svårt för många researrangörer att överleva. Att sälja en resa innebär att sälja förväntningar och drömmar vilket i sin tur ställer krav på researrangörerna att kunna tillgodose kundernas individuella behov. Resebranschen karaktäriseras av en hög andel illojala kunder som med det stora informationsutbudet även har en stark maktposition. En metod för att förbättra kundstrategier och relationsskapande är Customer Relationship Management (CRM).
Svängda hyllor - den raka vägen till en attraktiv butik? En kvantitativ studie om konkava hyllors effekter på kundens perception av sortimentet, upplevelse av butiksmiljön och köpbeteende.
Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.
Raka rör, med värme och kärlek : en studie om samtalsstöd
Thee purpose of this study was to examine what helps in counseling against women victims of domestic violence, and how to identify empowerment in their experiences? It is a qualitative study using semi-structured interviews where the collected material is based on five interviews. The group we studied is victims of domestic violence who had taken part of counseling. The interviews were based on an interview guide that sought answers to women´s experience of counseling. The interviews were analyzed with the help of theories of support, domestic violence and empowerment.
Sveriges producenter och leverantörer av limträ : en studie om deras marknader och kundrelationer
The aim with this paper is to elucidate the current situation of the Swedish glulam market. This thesis paper will also consider prospects for the future and analyse the relationship between customer and producer and what makes a specific supplier attractive to their customer.
The companies that are included in the paper are: Martinsons Group AB, Moelven Töreboda AB and Setra Group AB, Långshyttan. These three companies are the members of the organi¬sation Svenskt Limträ AB and produce the largest part of glulam in Sweden. Together they produce 140 000 ? 150 000 m3 a year.
The study is based on interviews with all three producers and a customer survey, where I have interviewed five customer to each producer.
Patienten i "reumateamet" : -en intervjustudie om patientens upplevelse av vårdrelation och delaktighet inom "reumateamet"
To reach health and wellbeing, despite a disease as rheumatoid arthritis, the patient needs help to manage and cope with his situation. The caregiver?s task is to give this support. The aim of this study was to illuminate how patients with rheumatoid arthritis experienced the relationship to the caregivers in the ?rheumatic-team?, and the participation in this team.
Att leva med socialbidrag : Ensamstående mammor berättar om sina upplevelser
People recieving social assistance is today very common in Swedish society. Of those receiving social assistance single mothers is one ofthe largest groups. The purpose of this study is to examine how single mothers with social assistance experience themselves to be treated by social services, how this treatment affects their confidence in the social services and how they experience it is to live with social assistance. To answer the question, we use qualitative interviews with three clients. Previous research has shown that single mothers receiving social assistance experience vulnerability, and how they perceive it is affected by how they are treated by their social secretaries.
Fjortisgrubbel och tonårskärlek : ? en genusstudie av två svenska ungdomsfilmer gjorda med 35 års mellanrum
AbstractHeadline: Young trouble and teenage love (Fjortisgrubbel och tonårskärlek)Number of pages: 37Author: Annika IlmoniTutor: Amelie HössjerCourse: Media and communication CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of the work was to produce a comparing study of two Swedish teenage films from different periods of time, 1970 and 2005. An analysis was to be made of how love between teenagers as well as the heterosexual relationship in general was depicted in each of the films and further investigate the gender construction in both films.Material/method: With the intention of narrowing down the complexity and make the evaluation more lucid 5 scenes from each film were used for comparison, these were chosen through the Anglo Saxon dramaturgy. To make the scenes more comparable 4 factors were used for analysis in each scene, these were: clothes, recreational activities, behaviour and environment. Beside the above given factors the heterosexual relationship were analysed and compared in each of the scenes through the theory of dominance in dialogue.Main results: The gender construction occurs obliviously in the older film from 1970 while taking place in a more conscious way in the film from 2005. Further on the heterosexual relationship is perpetually depicted in the 70?s film with a submissive girl and predominant boy, the same dominance is easily seen in the more recent film but with a higher rate of equality as the girl is portrayed as the dominant character in almost half of all scenes.
Kreditkort till en yngre målgrupp : Relationsuppehåll genom vilja eller hinder
This thesis concerns the Swedish credit card market to a younger public and specifically Nordea as a card editor. The purpose is to investigate whether a Swedish bank can, and want to build long term relationships with a young public through credit cards, and if so, how they do this.The theoretical background formulated by researchers Bendapundi and Berry consists of four key factors of relationship maintenance; trust, dependency, dedication and constraint. These key factors are also assembled in an analytical framework. The empirical findings mainly consist of interviews with three employees at Nordea. They describe a recent segmentation of the bank?s customers with the issuing of a new credit card; Mastercard Silver.
Industriella kundrelationer i teori och praktisk tillämpning
The purpose of this master?s thesis is to contribute to the development of business relationships between a supplier and its customers. The research area and research problem was further developed into three research questions. The research questions concerns the following subjects: the substance of business relationships and dimensions within relationships management that can be used in order to contribute to the development of a company?s business relationships.
Påverkas omsättningstillväxten av en börsnotering? : En kvantitativ studie av företags omsättningstillväxt till följd av en börsnotering på Nasdaq OMX Stockholm
Purpose: The purpose of this study is to examine the relationship between IPO and revenue growth of primary-listed companies on Nasdaq OMX Stockholm. The study is limited to examining the listing?s impact only on sales growth, during a period of seven years.Theoretical Framwork: The theoretical framework applied in the study aims to answer the purpose and research questions. In this study previous research is of great importance.Methodology: The study is based on a quantitative research approach with statistical elements. The study is conducted through the collection of annual reports of listed companies from the database Retriever Business.
Toleranszon och kundtillfredsställelse i tjänsteföretag
The aim of this thesis is to describe how service companies through adjustment of the customer?s zone of tolerance can influence customer?s perception of the service during the processes of service delivery and create customer satisfaction. The method used was case study approach utilizing personal interviews, which were conducted at two service companies. The study showed that the aspects of the service that have greatest importance for the customer?s assessment of the service and customer satisfaction among others are personal treatment and that personel behave in the way that makes the customer feel itself taken good care of and unique.
Leder hög bonus till sämre redovisningskvalitet
This paper seeks to investigate whether there is a positive relationship between bonus as a part of total executive compensation and lower accounting quality among Swedish companies. In this study, accounting quality is defined as the degree by which a company's earnings are subject to earnings management. To detect earnings management accrual-based modified Jones model is applied to companies listed on the Large-, Mid- and Small-Cap lists on the Stockholm stock exchange during 2011. We find a statistically significant positive relationship between bonus as a part of total executive compensation and lower accounting quality. Thus, in line with prior research, our results suggest that managers, interested in maximizing their bonus, will select income increasing accruals to manage earnings upwards.