The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and Relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

Syftet med vår uppsats är att utvärdera hur enskilda butiksägare, som ingår i en större kedja, ser på fördelar samt nackdelar att ingå i en större koncern. Syftet är också att utröna hur butiksägarna definierar en lojal kund samt hur de arbetar för att strategiskt skapa kundlojalitet. Vår studie grundar sig på intervjuer med två enskilda butiksägare som ingår i samma koncern. I studien framgick det att butiksägarna genom användandet av kundkort erhåller kundlojalitet som ett bra verktyg för att kunna förbättra och stärka den totala ekonomin i företaget. Det krävs dock att man inser betydelsen av att engagera sig för att skapa en bättre balans mellan kundernas attityd och kundernas beteende.

Background:The concept of transition means a change in a person's life where he or she is forced to adapt. There are different phases in life that results in different adaptations. In this essay, transition is described as the physical and mental journey between the home and an elder care facility. The Aim was to describe elderly people's experiences of transition when moving from their previous home into an elder care facility. The Method used was a literature review.

The purpose of this study was to examine and describe how politicians and directors of care define and experience quality in aged care facilities. Further on we wanted to compare on which fundamental principles the participants base their opinion about quality and how they work with quality. To reach our aim we conducted five interviews with politicians and directors of care. The results show that it is hard to determine quality in an unambiguous and objective way. Quality in aged care appears to be about Relations and encounters amongst people.

Old people's life situation when receiving municipal help and care in theirlast period of life is sparsely investigated from their own perspective. Thepurpose of this study was focused on the thoughts of the aged people andtheir personal experiences on what quality is within the geriatric care. Inthis qualitative study, 10 elderly people aged 75-90 years wereinterviewed from 3 different nursing homes within Solna Municipality.Qualitative interviews, with the emphasis on their present life situationespecially what brought about a good life, were performed. The interviewswere analysed using qualitative content analysis. The implication of theterm ?meaningful existence? is individual and differs from person toperson.

The aim of this study was to examine the Relations between women?s perceived stress off the job (dependent variable), responsability for household chores, emotional support, number of children living at home, neuroticism and age (independent variables). Comparisons between the present sample and two independent samples from previous research were made with regard to perceived stress and neuroticism. The sample of this study consisted of 186 women working in the fields of health care and geriatric care. The results showed that perceived stress correlated positively with neuroticism and number of children and negatively with emotional support, though the effectsizes for number of children and emotional support were fairly small.

I detta arbete används biogasprocessen som ett exempel på hur ett samhällsrelaterat vetenskapligt område kan lyftas in i skolans naturvetenskapliga undervisning. Vi har arbetat fram en laboration om biogas och givit förslag på hur en sådan kan användas direkt i skolan naturvetenskapliga laborativa delar. Vi föreslår ett sätt att prova om elevers nyfikenhet och upptäckarglädje för naturvetenskap och teknik ökar om undervisningens innehåll och upplägg är aktuellt och samhällsrelaterat. I arbetet har vi kommit i kontakt med tre områden: Ett naturvetenskapligt forskarsamhälle, tillämpningar i samhället av ett naturvetenskapligt innehåll samt skolans naturvetenskapliga undervisning. Relationerna mellan dessa delar är med och formar skolans innehåll och läraryrkets komplexa uppdrag.

In this thesis the aim is to explore the connection between International presence and Reconstruction of Postconflict states. The focus in this Analyse is the concept of CIMIC which is the institutional concept of Civil-Military Co-operation in International Relations and a concept in Peacebuilding Theory. The cases, which are the empirical Material, is Afghanistan and Kosovo, two most-different cases.The theoretical framework is primarily consider the mechanisms successful for the Reconstruction process in general and within CIMIC in particular. This framework including both theories of State failure and International administered Territories as well as Models for Civil- Military Co-operation.The International presence in Postconflict Societies plays a big role, even thou it is very important that initiatives for rebuilding comes from the state within. The essence of CIMIC is the civil component and the military, operating in Peacebuilding and Reconstruction missions.

This essay is derived from a case study about the SIRA school in Betlehem. SIRA is classified as a special education school with financial support from the Swedish International Relief Association. SIRA acts to provide support for children with reading and writing difficulties in their daily school work.The study's aim to describe the context for SIRA's specialized educational activity. The formulated questions should provide answers to which factors that influence SIRA's work, its goals, development, and the distinguished pedagogical approach.During the research comprehensive interviews were conducted with parties which can influence the way schools operate and provide the necessary support for students. Factors that influence the school's operation are analyzed from a ecological development perspective created by Urie Bronfenbrenner. The theory advocates that a student's development and interaction mainly comes from participating in activities, social roles and Relations.This constant process of mutual adaptation between the developing individual and its surrounding environment is to be defined as its own entity. The result shows that SIRA's practice a special educational operation with focus on an approach which strengthens the student's identity and communicational skills..

The aim of the study was to describe parents' experiences of empty nest. The sample consisted of individuals who had experienced one child moving out of the parental home. Data were collected through qualitative semi-structured interviews and were analyzed by using thematic analysis. The thematic analysis revealed four themes, Concerns about the new time in life, Changing roles, Socializing in the family and Testing the Relations. Due to the themes participants' stories reveal anxiety facing the time that will come when children takes the step to leave the nest.

Syftet med föreliggande studie är att ur ett socialpsykologiskt perspektiv undersöka vilka upplevelser inhyrd personal har på ett visst företag beroende på vilken arbetsgrupp de tillhör. I studien har vi utgått från en kvalitativ metod med nio semistrukturerade intervjuer där urvalet bestod av fem manliga informanter och fyra kvinnliga. Resultatet visar att det finns övervägande positiva upplevelser av att arbeta som inhyrd på det aktuella företaget där sociala relationer och ett gott bemötande är viktiga orsaker till dessa.  Resultatet visar även på skillnader i upplevelser hos den inhyrda personalen beroende på vilken arbetsgrupp de tillhör och vilka grupprocesser som utspelar sig inom denna. Resultatet har vi sedan analyserat med hjälp av ett flertal teoretiker; Moira von Wright, Johan Asplund, Norbert Elias, Georg Simmel, Susan A. Wheelan och Abraham Maslow.

The aim of this Masters thesis is to examine how identity formation is described in a few Swedish youth novels written in the 21^st century. We apply the theories of the psychiatrist Jan Ramström and the sociologist Anthony Giddens who both assume that identity is formed in relation to the environment. Ramström stresses that adults have an important role to play in the integration of the adolescents into the adult society. Giddens stresses that people in the late modernity are affected in their identity formations because of the loss of traditions. In order to find out how identity is formed, four main questions were constructed.

The Relationship between the government and organised interest in Sweden has changed. Formally considered as a good example of a corporatist state the country during the last 15 years or so experienced a more pluralistic system. This thesis is a qualitative study which discusses how interest groups seek to influence decision makers and policy thru lobbying and public opinion. It also examines how interest groups work with advertising and public Relations in a changed climate of mass media. The main method of gathering material has been done thru interviews of representatives of different interest groups.The results of the study paint a picture where the interviewed organizations experience a vast competition in communication and information.

Syftet med uppsatsen var att skapa en förståelse för vilka marknadsföringsverktyg ideella idrottsföreningar använde. Därefter stämma av med den befintliga teorin och om möjligt ge ett teoretiskt bidrag till marknadsföringsteorierna utifrån ideella idrottsföreningars synvinkel.Teorierna inom sportmarknadsföring anger i dagsläget att de vanligaste marknadsföringsverktygen är; direktmarknadsföring, annonsering, sponsring, personlig försäljning, sales promotion och public Relations. I analysen framkom det att ideella idrottsföreningar till viss del använde alla de ovanstående marknadsföringsverktygen, men att det mest frekventa tillvägagångssättet vid marknadsföring var annonser i tryckt media. Det uppkom även att ideella idrottsföreningarna använde word?of-mouth (WOM) och sina egna hemsidor vid sin marknadsföring.

Vi har i vårt samhälle idag en hög skilsmässostatistik. Individerna i parrelationer har problem att fungera tillsammans på ett tillfredställande sätt. Denna studie baseras på intervjuer med familjerådgivare som hanterar par som har problem i relationen. I undersökningen har jag valt att försöka svara på vad som familjerådgivaren anser kunna skapa höga förväntningar på relationen samt hur dessa förväntningar påverkar relationen. Den belyser även de aspekter som är viktiga för att en relation skall fungera och vad familjerådgivaren kan göra för par som har problem i relationen.