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18134 Uppsatser om Reklam och information - Sida 28 av 1209

Informationskompetens - modeord eller essentiell del av ett nytt bildningsbegrepp? Om informationskompetens och grundskoleutbildning

During the last decades the evolution of information technology and the increasing ability to access information have been discussed in many ways. In the beginning the focus was on the technology but now the discussion is more and more about the use of information and how to develop knowledge out of it. There is an ongoing discussion about the difference between knowledge and information. The subject of this Master s thesis is to find out if and how the Swedish elementary school has written into its mission statements to help the pupils to become information literate. For this purpose I have examined literature about information literacy and pedagogic as well as legislation and other documents that control how the Swedish elementary schools work.

Föräldrar i fokus! En studie av småbarnsföräldrars informationsbehov och barnbibliotekariers intentioner med föräldraträffar

The aim of this study is to examine present forms of interaction between Child Welfare Clinics (Barnavårdscentraler, BVC), and libraries. The study departs from the user?s perspective, i.e. how the parents evaluate the information they are given about the library and its resources to provide information they want in their present and new situation. In two local communities the survey looks into how parents of babies are informed about the library in meetings arranged as part of the information and support program provided by BVC.

Informationskulturen i Attac Göteborg öppen eller sluten?

The aim of this study was to examine if an organisation that strives for democracy and participation, also possess an open information culture. This study deals with the information culture in a social movement organisation, Attac Gothenburg. To achieve the aim, following questions were asked: What is the organisation culture like, is it open or closed? What is the information culture like, is it open or closed? What is the information culture like, in relation to the identity of the organisation? The focus has been put on earlier research in social movements, organisation and information culture. In this qualitative study I have collected material mainly from interviews.

Slumpmässig Informationssökning eller ?Jag talar hellre om inspiration?. Skådespelares slumpmässiga informationsanskaffning

The aim of this study has been to investigate actors? methods for acquiring information that is necessary for their profession, with a focus on the more random methods they might possibly use. The study is based on the following questions: What information needs do actors have in relation to their profession? Which methods do actors use to procure information? Which information systems do actors use? What role does the library play in the actors? acquisition of information? Through an interview study with 10 informants a picture is formed of the actors? information behavior. With the help of theoretical ideas regarding random methods of acquisition, we describe which information needs actors have and how they acquire that information.

Informationshantering kring nationella prov i matematik på gymnasiet

This work studied the information flow and information handling among different parties. The study focused on how educational materials on national tests from The Swedish National Agency for Education is managed by school principals and teachers and how the information is passed on to students. The data material was based on observations and interviews at two different high schools. Six teachers and their classes and principals participated in the study. The Agency was also interviewed.

Lärare och informationssökning. En undersökning av lärares utsagor kring sin informationssökningskontext

The purpose of this thesis is to reach a deeper understanding of the context of teachers? information seeking. Research in the role of the library in a learning perspective is in demand. To reach our aim we investigate what teachers say about their experiences of the user training during their studies and what effect it had on their information seeking as teachers. We interviewed four teachers and analyzed the transcripts of their sayings about their experiences of their information seeking during their education and a teaching profession.

Informationsförmedlingen till Försäkringskassans handläggare

The main purpose of this master thesis is to study the information support by the head office of the Swedish social insurance office to its administrators. The thesis only focuses on information that concerns laws, regulations and instructions. The study is based on an interview with the head of the division of law at the social insurance head office and a questionnaire answered by administrators in four different counties. The purpose with the interview was to find out about the information strategy of the head office and in the questionnaire the administrators could describe their opinion of their information support. Our special interest was the information channels and how the administrators were able to absorb the essential information.

Elevers informationsfärdigheter. En studie av lärares uppfattningar om elever och information.

Arbetet syftar till att synliggöra några lärares uppfattningar, reflektioner och upplevelser om elever och information. I resultatet redovisas hur lärarna upplever elevers förmåga att handskas med information och när, var och hur de anser att eleverna tränar informationsfärdigheter. Dessutom redovisas lärarnas reflektioner kring elever, information och kunskap samt deras syn på om ett undersökande arbetssätt kan underlätta arbetet med informationsfärdigheter. Resultatet grundar sig på en kvalitativ forskningsintervju där fyra lärare från en skola i Linköping deltog..

Komvuxstuderande söker information i en skoluppgift

The aim of this Master?s thesis is to analyse how adult students in Swedish adult education seek information for school tasks. The focus is on how they use the public library and electronic information sources and their reflection on information and sources in this process. Also of interest in the study is the help they receive from staff in the public library and their teacher. Methods used in collecting and analysing data for this study were of qualitative nature.

Att leva sitt liv: Tonårsflickor om livsangelägenheter, informationsbehov och informationsanskaffning.

Adolescence is a turbulent time in life and gives rise to new information needs for young people. Information needs related to school subjects have been relatively well researched but few studies have focused on information needs and use related to life concerns. The purpose of this Master's thesis is to examine the information needs of a number of teenage girls in relation to their life concerns and how they meet these needs. The sample consists of twenty-one girls aged thirteen and fourteen. The research is based on literature studies and qualitative interviews combined with a questionnaire.

EU och informationsfriheten. En idé- och ideologianalys av informationsfriheten i EU:s datalagringsdirektiv 2006/24/EG.

This master?s thesis is about freedom of information ideas in the European Union data retention directive, 2006/24/EC. The directive means that data about electronic communications services will be retentioned. The aim of the thesis is to examine what ideas related to freedom of information that appear in the directive and how these ideas belong to the ideology of freedom of information that is common within the library community and to the juridical restrictions. In the light of surveillance tendencies that have occurred over the last years, the most well-known is probably the USA Patriot Act, it is interesting to study how freedom of information ideas appears when surveillance is legislated.

Från pilsnerhumor till dejtingakuten : Reklamgenreutveckling under 1900-talet

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

Hur påverkar marknadsföring konsumentens butiksval?

Att väcka intresse och få konsumenterna att konsumera är idag en del i många företag. Där av har marknadsföringen blivit en viktig del i många företag för att påverka konsumenterna. Ett bra pris eller en bra produkt räcker inte idag för att locka och påverka sin målgrupp. Marknadsföringen måste nå ut till sin tänkta målgrupp för att de ska kunna se vad man erbjuder och på så vis fånga deras uppmärksamhet. Uppsatsens undersökning bygger på en personlig intervju med syfte till att ta reda på deras inställning till marknadsföring.

Övervikt och fetma hos barn : Betydelsen av kost och fysisk aktivitet samt vårdens insatser

Syftet med denna studie var att undersöka vad kost och fysisk aktivitet har för betydelse för övervikt och fetma hos barn. Metod: En systematisk litteraturstudie där artiklarna är hittade på databaserna Elin@dalarna, Pubmed+ och Blackwell Synergy. Resultat: Kost och fysisk aktivitet har stor betydelse för övervikt och fetma bland barn och ungdomar. Goda kostvanor tillsammans med fysisk aktivitet bör föräldrarna introducera för barnen redan i tidig ålder, eftersom barnen fortsätter leva med de vanor de lär sig i barndomen. Föräldrarna kan introducera goda kostvanor genom att sätta gränser för hur mycket onyttig mat barnen får äta och alltid se till att barnen har tillgång till frukt och liknande hemma, eftersom det ökar deras intag av detta.

Identitetsskapande viamarknadsföring : En kvalitativ undersökning om hur frilansareväljer att marknadsföra sig själv samt sin karriärmed hjälp av sociala medier

There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on.

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