Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

The aim of this master's thesis is to study how the design of the music library space affects how it is used and its role as an arena for culture. This is done in form of a case study of Library 10 in Helsinki, a public library branch that specializes in music and information technology. The backdrop to the study is the changing context for cultural activity in the information society and the role of public libraries as public space and meeting place. By analyzing the distribution of space in the library, the distribution of functions and artefacts and the spatial use of the room, I interpret the ways in which this distributional logic produces a unique place for music and culture. I discuss the music library design in a space and place perspective, utilizing theoretical tools from cultural geography and the space theories of Henri Lefebvre.

The aim of this master´s thesis is to explore how Stockholms new library´s identity is constructed, and further to relate the case study to a general discussion of the identity of public libraries in Sweden. This is done through analysis of the visions and plans that the planned library is based on. We feel that it is a relevant study since questions concerning the public library's identity are for library and information science as well as the institution. Questions posed in the study are: How is the roles and identity of the planned library described in the texts that form the basis of the project? What characterises the relationship between the present and the planned library? What discourses concerning the public library's identity can we see in the material?The theoretical framework of the thesis is a discourse oriented analysis based on the critical discourse analysis of Norman Fairclough.

This thesis examines the perception and use of the school library for students at an Upper Secondary School. The school has a high frequent of immigrant students, and the students interviewed all have an immigrant background. The intention was to find out how the students used the school library and what perception they have of the school library. The method used was semi-structured interviews with eight students, both males and females, who studies different educational programs. The instrument of theory was that from Elisabeth Tallaksen Rafste?s theoretical framework.

In 1998 a new regional development policy was introduced by the Swedish government. A central feature in the policy was the formation of partnerships at the regional level. The partnerships were meant to consist of local and regional stakeholders, representing a great variety of interests, who would collaborate in order to improve regional development. The new policy was promoted, besides being more efficient, as a way to broaden political participation and to break male-dominated structures.This thesis discusses whether the regional partnership actually favours ?women's interests?, in terms of how the relationship of power between women and men is constituted by the model.

The aim of this master thesis is to study what relationship mentally disabled adults have with the public library and what factors affect their meeting with the library. The work of the library is also studied so that the experiences of the mentally disabled can be put in relation to the work performed for the group. The method used was interviews with four mentally disabled adults and one librarian responsible for the social function and availability at the library. As a theoretical framework Marianne Andersson and Dorte Skot-Hansen?s model over the profiles of the library and Michael Buckland?s barriers, which must be overcome to achieve full access to information, were used.

A qualitative study of high school student teachers' ideas about libraries and school libraries.Interviews have been conducted with future teachers about the library's role in their education,their views on library functions in high school and whether they as teachers will use theschool library. The results show that the students have had some instruction concerninghow to use the library as students, but very little as regards their future teaching. The professorsof teacher education focus on the fact that the library should be used in high schoolteaching, not how to use it. Despite this, the student teachers look very positively upon libraries.Libraries play an important part in their education and they are all sure that they asteachers will use the school library, which includes interacting with the librarian. To them, themost important school library function is to allow pupils to seek information..

There is a clear difference between types of regions and forms of regionalization. This theoretical division can point out other division lines on different areas and levels, like the one of discourses. In this article is urged that regional political discourses may be divided in West and East European ones. To argue for West and East differences in regional discourse the article shows division lines both in the history of regionalization but also in ideologies. The regional policy of the EU is one example for today's regionalization as a West discourse and the Transylvanian in Rumania as an example for the East discourse.

In this paper we have chosen to work with both the background to the Library Act § 7a and followed the process of creating the library plan of Helsingborg City Library. We have tried to follow the process through the public text documents that are available. We start by giving a background to the library act and its additional § 7a. Then we give a recap of the emergence of the modern public libraries in Sweden during the last century until today. When the working group at the City Library in Helsingborg was working with the library plan, they had to take in count the strategic goals set up by Region Skåne, since Helsingborg is place in that area.

This is a thesis about an upper secondary  school library and its role as a pedagogkal resour­ce. My purpose has been to find out about the views and experiences of the staff at the school library and twelve teachers at the upper secondary school  conceming the school library as a pedagogical resource. Fourteen  qualitative interviews have been accomplished, twelve  with teachers and the rest with the staff of the school library. All the interviewees seem to think that their school library has an important function as a pedagogical resource and both the librarian and the teachers have given me some examples of occasions when the library has been used as a pedagogkal resource. This school library is mostly used as a complement to other pedagogical resources but for some longer projects with an investigative character it could sometimes be used as the main source according to the answers in these fourteen  interviews..

The purpose of this master's thesis is to describe the expansion of Sundbyberg public library during the decade 1954 to 1964. Our focus of interest is the library?s concentration on public relations in 1954.During the experimental year 1954 a public relations librarian, Bianca Bianchini, was employed. Her task was to introduce thelibrary to the citizens of Sundyberg who were not already using it. As a background to this concentration on public relations we also describe the early development of the public library in Sundbyberg.

This paper aims to investigate how Helsingborg?s city library?s visi-tors feel about computer games being available for lending and in which way computer gamers see Helsingborg?s city library as a resource. This was examined first with a study of 100 of the library?s visitors and then with five interviews with computer gamers and an interview with the librarian responsible for purchasing games.The study showed that most visitors were neutral to having games at the library and of the ones that were not neutral many more were positive than negative. Of the five gamers who were inter-viewed, there were several who had borrowed games in the past.

The focus of this two year's master thesis is on participation of children at the TioTretton Library, a library strictly for 10-13 year olds. No adults, except the library staff are allowed in this library. To build on this aim the objectives of this thesis is centred on the questions:How does the library staff view their specific library's mission? What are the conditions for children's participation at TioTretton Library? Based on the relevant theory of participation, how participatory are the children in the library's activities? What significance has TioTretton Library's work with children participation for the children's ability to empowerment?The theoretical framework is mainly centred upon the Ladder of Participation designed by R. A.

The purpose of this master thesis is to investigate what the users/visitors do at the Filipstads Bergslags Library when they are there. The questions we asked were "What do the visitors do when they are at the library?" and "How do the visitors give priority to the librarys services?" From these two questions we asked a third "How do the visitors view the library and its functions and what function do they see as the most important to them?" The method we used was a user study and we did this at the request of the management at the library. A questionnaire was constructed and handed out in a pilot study. We made some changes in the questionnaire before we started to hand it out at the library.

The aim of this study is to examine how teenage boysperceive the public library. How do they utilize the resourcesprovided by a public library? What are their thoughtsregarding what a public library offers in terms of services toits visitors? Four qualitative interviews with teenage boyswere done for the purpose of this study. The study showsthat these individuals perceive the library as a resource foryoungsters, women, elders or people with disabilities orspecial needs, but not themselves..