AbstractThis study aims to describe and analyze how the 15 municipalities of Västerbotten County consider regional targets of development in their comprehensive plans. The study also investigate if there´s any need of improvements for the consideration of regional targets in comprehensive planning.This paper is based on studies of comprehensive plans in Västerbotten County and on three interviews with employers of different municipalities in the county. An thematic analysis were used to analyze documents and interviews.The result shows that a new comprehensive plan generally takes more consideration to regional targets of development than older plans. The consideration varies a lot between the municipalities of Västerbotten County and it can be explained by many reasons. The informant?s points out that lack of resources- and competence plus a deficient dialog between municipalities and regional organizations are the mainly causes.Keywords; regional development, comprehensive planning, strategy for regional development, regional development program, land-use planning.

Background: In recent research literature, some researchers mean that companies in fast changing markets have to act proactively while others find that companies have to adapt to conditions and to react. This makes it interesting to study how software companies act strategically and also to study to what extent a flexible organisation is required by companies who proact and by those who react. Purpose: The purpose of this thesis is the study how different types of software companies act strategically and what this requires of the company in terms of flexibility. Delimitation: The study treats only Swedish software companies with more than ten employees. Proceed of the Study: Representatives from four case companies as well as a consultant have been interviewed.

The aim of this study is to investigate and analyze the potential effects on a number of social workers that may arise from listening to stories of domestic violence, and how these social workers deal with the potential effects. The study is based on qualitative interviews with seven social workers that work with domestic violence. The theoretical perspective that we used was the theory of coping. The results of this study have indicated that the respondents have been affected of listening to the stories of domestic violence. Examples of different impacts that the work has had on some of the social workers is that they avoid movies and/or books with elements of violence, they are more aware of the domestic violence in the surroundings and there has also been changes in their cognitive schemas.

In motion ?a traffic program for Nacka is the result of a survey of the traffic system and transportation situation in Nacka and suggests possible development opportunities. A new traffic strategy will be developed in the municipality of Nacka the coming years, which is the reason for this study: to map the current situation, identify strengths and weaknesses, needs and opportunities. This program suggests possible development opportunities and gives an historical overview of the transportation system, the current situation and an analysis of different transportation modes. A mapping of other municipalities? traffic strategies or programs have been done and included into the program as well as a prognosis for the coming years in the municipality.

Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.

The purpose of this thesis is to examine library users experience encountering exposed literature. Shops and stores expose the products they most of all want to sell, a kind of marketing strategy that influences our inclination to buy. By conducting a quantitative study, at two minor public libraries, and using theories from the marketing area this thesis intended to investigate the subject further. Eighty library visitors, between age 10 and XX filled out a questionnaire asking how the users experience or register exposed literature and what makes users borrow or not borrow exposed literature. The respondents find exposed literature helpful in directing them to new interesting suggestions of books they otherwise wouldn?t have borrowed.

This study examines four short stories- ?Gudarnes like?, ?Vänner?, ?Lolo? and ?Kvinnor? - in a novel called Upptäckter written by Ulla Bjerne in 1918. My aim has been to study whether Bjerne in these stories writes from a New Woman- position. The New Woman novel as a genre flourished around the end of the 19th and the beginning of the 20th century. I have also studied whether Bjerne in these short stories uses a melodramatic style.

When contemplating entering an alliance the rationale behind the decision should differdepending on the size of the companies involved as well as on other important factors. The importantfactors influencing the decision are related to the resource pooling potential of the alliance,the power structure along with the business network the companies are a part of. Theanalysis has shown proof of a need for cooperation if one wish to succeed in the telecommunicationindustry and it has also determined which resources that are deemed to be most important toget in touch with, for our study object, to facilitate its access to the market. Those resources aredefined as a direct channel to the customer, funds/capital and the access to relevant businessnetworks. To get in touch with these lacking resources, three alternative approaches has beenproposed; all of them involving a strategic alliance decision.

During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.

In the year of 2001, China launched their new international marketing strategy Going Global. As an effect of this, the frequency of Chinese establishments in Sweden has increased heavily in the last ten years. One of the larger Chinese establishments in Sweden happened in 2003, by the telecom company Huawei. This essay illustrates the obstacles that a Chinese company faces when setting up their business on the Swedish market. Previous studies have focused on Swedish establishment abroad.

Syftet med detta arbete var att undersöka hur stor vikt arbetsgivare lägger på en ansökandes skolbetyg, om det skiljer sig mellan olika skolbetyg och om olika branscher ser olika på betyg och vad de påvisar. För att ta reda på detta gjorde jag fem intervjuer med utvalda arbetsgivare inom olika branscher. Jag jämförde dem sedan med tidigare forskning och litteratur samt med läroplanen och vad den säger om vad betygen ska sättas på för att få en djupare förståelse för dels hur väl intervjuerna representerade det arbetsgivarna anser om skolbetyg och dels vad som skulle kunna utvecklas för att skapa en mer gynnsam användning av skolbetyg. Resultatet visade tydligt att arbetsgivare inte tittar nämnvärt på skolbetygen och görs det så handlar det om en allmän behörighet som yrkesrollen kräver. Inom mer akademiska yrken verkade arbetsgivaren ha en större medvetenhet om vad betygen visar men det använde sig ändå inte nämnvärt av dem.

Our aim with this study has been to show the central factors that we consider have had animpact on public libraries in the "information society". We have studied two communities in the south of Sweden, Ronneby and Sölvesborg. These two communities have both started a development to the IT society, a society where information plays a great role, where the technique is the tool that supplies information.Ronneby community had early the aim to be the chief Swedish information center. A priority on information technology has therefore been obvious for them. Sölvesborg community has had another method and time schedule towards the IT society.We have been studying the documentation of aim and the strategy for IT development in different levels.

Denna uppsats syfte är att med hjälp av diskursanalys med inriktning på bildanalys och samspelet mellan text och bild, jämföra kampanjerna ?Det där löser sig säkert? med dem på temat ?Vad håller du på med?? för att utröna om deras syfte, innehåll och diskurs förändrats över tiden och i så fall på vilket sätt. Detta syfte tar sig uttryck i följande huvudfrågor:Vilken diskurs använder sig Försvarsmaktens reklamkampanjer av?Hur skiljer sig diskursen i reklamkampanjerna från varandra?När det gäller fråga ett ovan visar uppsatsen att det som de båda kampanjerna diskursmässigt har gemensamt är att den övergripande säkerhetspolitiska diskurs som förmedlas genom bilderna, är den nya säkerhetspolitiska doktrin som gör gällande att det moderna samhällets primära hot inte är det totala kriget utan en komplex hotmiljö bestående av allt ifrån instabila länder i när och fjärran, terrorism och naturkatastrofer. Ingen av kampanjerna förmedlar dock visuellt på ett mer utförligt sätt vad Försvarsmakten egentligen sysslar med.När det gäller fråga två ovan påvisar uppsatsen följande skillnader mellan de båda kampanjerna.

The thesis aims to increase our understanding about parents reasoning about the elementary school choice by studying which factors parents perceive as important during the decision making process and also by giving meaning to Pierre Bourdieu?s concept of capital through the parents perspective. The empirical material comes from seven BNIM-interviews made with parents, which has been analyzed according to the thematic field analysis.The results show that the parents are not especially concerned about making an active school choice. Stability, closeness, friends, rumors, development and adaptability to the reality are the factors that are perceived as the most important in the decision making process. The school choice has a limited meaning as an investment in social capital, from Bourdieu?s perspective.

In industrial control systems PID-control remains the prevalent strategy, also for processes that would benefit from model based control. The purpose of this thesis is to evaluate whether model based control can be readily implemented in an industrial control system. To this end a simulated surge tank with a simulated industrial control system is studied. For evaluation two scenarios with specified objectives are selected.Following a review of LQR and versions of MPC, Predictive Functional Control (PFC) is considered the most suitable for implementation. PFC is a form of MPC developed with industrial applications in mind and therefore has several advantages for implementation in an industrial control system.