Huawei going Sweden
En studie om etableringshinder i Sverige ur ett kinesiskt perspektiv
In the year of 2001, China launched their new international marketing strategy Going Global. As an effect of this, the frequency of Chinese establishments in Sweden has increased heavily in the last ten years. One of the larger Chinese establishments in Sweden happened in 2003, by the telecom company Huawei. This essay illustrates the obstacles that a Chinese company faces when setting up their business on the Swedish market. Previous studies have focused on Swedish establishment abroad. However due to the ongoing globalization process the terms and conditions for setting up a company abroad have drastically changed which leads to a different perspective on the establishment process. Therefore we found this subject very intriguing as it makes it possible to look at the establishment obstacles from a fresh point of view. Our aim is to analyze which obstacles Huawei faced while establishing their business in Sweden. To answer the question which these obstacles were, we will use cultural theory by Hall (1976, 1990), as well as political and economical theory by Porter (1983, 1996).