Access to the market - a question of collaboration?
Strategic alliancesConveneerInnovationResource based viewNetwork theoryNetwork externalitiesStandardsManagement of enterprisesFöretagsledningManagementBusiness and Economics
When contemplating entering an alliance the rationale behind the decision should differdepending on the size of the companies involved as well as on other important factors. The importantfactors influencing the decision are related to the resource pooling potential of the alliance,the power structure along with the business network the companies are a part of. Theanalysis has shown proof of a need for cooperation if one wish to succeed in the telecommunicationindustry and it has also determined which resources that are deemed to be most important toget in touch with, for our study object, to facilitate its access to the market. Those resources aredefined as a direct channel to the customer, funds/capital and the access to relevant businessnetworks. To get in touch with these lacking resources, three alternative approaches has beenproposed; all of them involving a strategic alliance decision. Furthermore a strategy on how tosurvive, once the company has reached the market, is also analysed.