Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

Improved profitability, a reasonable yearly income or the possibility to have employees are all incentives for expansion. A prerequisite for farm businesses to expand is for land to be made available, either to buy or to rent. In Sweden, 43 % of the total arable land is leasehold land, which implies that a functioning leasehold market is of great importance for the Swedish agriculture. Several factors can affect the supply of leasehold land, for instance the leasehold legislation and the Single Payment Scheme. The fact that the leasehold legislation is compulsory, in protection of the leaseholder, might keep land owners from leasing their land out.

This is a thesis for a Bachelor Degree Project, performed in the subject MechanicalEngineering. The students Roger Malmberg and Simon Hagberg have carried out adesign project on behalf of the recently established company J&D Assisting systems,located in Halmstad.The project consisted in developing J&D's first prototype of a power assisting solutionfor wheelchairs. A power assisted wheelchair combines human power, which is deliveredby the arms through the pushrims, with electrical motors, which are powered by a battery.The power assisted wheelchair is aimed at customers, who have used a regularwheelchair for a long time, but who have become weaker or just need additional powerwhen driving uphill. This kind of wheelchair will provide additional power for users,which will spare their wrists, elbow and shoulders. The product is torque sensor free andinstead it relies on the velocity.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

This study is based on the notion that the most widely cited and used instrument for assessing volunteer motivations, the Volunteer Function Inventory (VFI), might not be sufficient in its aspiration to aid, streamline and benefit the recruitment and retention process within volunteer organizations. Understanding volunteers? motivation is a crucial component in the process of securing future volunteer engagement in a world where their efforts are desperately needed.This study aims to explain motives and motivation behind volunteer efforts in extreme situations as well as to examine the dependability of the theoretical framework in relation to the forthcoming result, based on the following research questions:What motivated Swedish medical personnel to volunteer during the 2014 Ebola outbreak in West Africa?How could the motives and motivation of Swedish medical personnel be categorized in accordance with the Volunteer Function Inventory (VFI)?Is the Volunteer Function Inventory (VFI) a sufficient tool for analyzing the motives and motivation of Swedish medical personnel in the given case?The presented research questions will be answer through a qualitative theory-consuming study, based mainly on interviews. The interviews are, however, complimented by various written sources in the field of research.The result and subsequent analysis confirms the authors? notion on the VFI and highlights certain deficits in the tool?s execution and its succeeding result.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

During the spring of 2013 we developed a visual identity for Jönköping Bandy, a bandy association in Jönköping, which was founded in 1947.Jönköping Bandy?s main problem was the low interest for the association by the local people. The association also had problems with the economy, which made it hard for them to merchandise themselves.In Jönköping, there were a lot of sport associations, and therefore, it was difficult to find sponsors. One way to help the association, was to create a good visual identity for them. A visual identity that would reflect on the proper values of the association.The intention was: ?Through graphical design, we want to convey Jönköping Bandy to a larger amount of people, and get increased knowledge in graphical idiom.? and was torn apart into these three questions:What core values does Jönköping Bandy have, and how can we convey them through the visual identity?Which visual materials does Jönköping Bandy need?How do other teams in Allsvenskan Södra merchandise themselves through their websites?The work began with a study of relevant theoretical literature, with focus on graphical design.

Kunskapsöverföring är en nödvändig förutsättning för att säkerställa organisationers existens och framåtskridande. Utgångspunkt för denna uppsats är förstudiens roll i mjukvaruprojekt och dess betydelse för den fortsatta systemutvecklingsprocessen. Fokus liggerpå kunskap som genereras under förstudien, samt hur och i vilken omfattning kunskapen förs vidare till analysfasen i systemutvecklingsprocessen. Resultatet visar att förstudien utgör ett viktigt beslutsunderlag och är en nödvändig förutsättning för att gå vidare i systemutvecklingsprocessen. Kunskapsöverföring genom dokumentation och via muntliga föredragningar är otillräcklig, eftersom det finns ett ?filter? som innebär att erfarenhetsbaserad kunskap inte överförs mellan förstudie och analys via dokument eller via muntliga föredragningar.

The purpose of this study is to get the cadastral procedure for condominiums to become more affordable. The aims of the study is to examine how the number of condominiums, the number of joint facilities and the number of joint property units that are formed in a condominium cadastral procedure in Sweden influences the cadastral procedure cost. To get an overall perspective the study also explores how the chosen forms of co-operation have worked out in association management.A condominium is a type of three-dimensional property unit, which may only contain one residence.  This form of property formation has been allowed in Sweden since 1 May 2009.  At the end of 2014 less than 1000 condominiums had been formed despite the legislator?s expectations for 3000-5000 condominiums a year. The property unit can have access to necessary facilities, not available within the property boundaries, by establishing joint facilities or form joint property units.

SummaryAt the summer festivals and it?s campsites there are each year thousands of tents left behind. Last year, at the Peace and Love festival in Borlänge, 220 tons of garbage was left behind at the festival area, much of which is tents. 69% of festival goers have at some point left behind a tent on a festival campsite. Many of these tents is purchased very cheaply, for a single festival.

In recent years many cities have seen an increase in bicycle traffic. This is a development that benefits both the environment and the individual cyclist. When the need for bicycle parking is not met several problems arise such as an increase in bicycle thefts, jammed sidewalks and a decreased interest in using bicycles. My aim with this paper has been to answer the question of how to create parking facilities in an urban environment based on cyclists' needs. Through a literature survey, following the method "Trattmodellen" (the funnel model) the question has been answered and divided under the headings cyclist, bike, bicycle racks, bicycle garage and bicycle operators and hosts.

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

Sänkningen av aktiekapitalkravet från 100 000 till 50 000 SEK den 1 april 2010, förverkligades för att förbättra de institutionella villkoren för de privata aktiebolagen och för att fungera som ett incitament till att öka småföretagande. Syftet med denna uppsats är att undersöka om de privata aktiebolagen har valt att lösgöra eller behålla sitt aktiekapital efter denna nya regel och varför. Dessutom ämnar studien att undersöka om det finns skillnader mellan de som väljer att minska eller att behålla sitt aktiekapital avseende bransch, ålder och omsättning. Studien baseras på en enkätundersökning som innefattar 212 respondenter. De resultat som denna undersökning kommer fram till är: Att majoriteten av de privata aktiebolagen har valt att behålla sitt aktiekapital.Att anledningen bakom att behålla aktiekapitalet är att bevara företagets kreditvärdighet, att använda aktiekapitalet i verksamheten och för att proceduren med att sänka aktiekapitalet anses vara krångligt och tidskrävande.

This essay reviews the situation for real estate agencies within the Stockholm area. In this essay we assume that costumer loyalty is a requirement for survival on the competitive estate market. Two actors have been compared; A well known national Internet-based agency, Skandia Mäklarna, and a smaller local traditional agent Mäklarfirman Grönberg. These actors have been analyzed up on theories on loyalty, relationship marketing, service marketing, quality and involvement .The conclusion of the essay is that it is possible for small estate agencies to compeed with larger Internet based agencies by building loyal relationships with their customers. This can be achieved if the right strategic decisions are made.