Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

IASB is currently working with the replacement of IAS 39 Financial Instruments: Recognition and Measurement. The new standard IFRS 9 Financial Instruments is said to be based on principles as opposed to the more rules-based IAS 39. This thesis examines the third phase of the project regarding micro hedge accounting. The expressed goal from IASB is to provide more useful hedge accounting information by reducing complexity of the standard. To examine the potential effects of the transition from the rules based IAS 39 to the more principles based IFRS 9, we have performed a case study on a major Swedish bank.

The intention of the essay was to see what Web users? comprehension might be when watching four videos that are published on the Swedish Government?s Web site. One video contains an interview with Lena Hallengren, Minister for Youth Affairs of the Swedish Government, and in the other three Ulrica Messing, Minister for Communications and Regional Affairs of the same government, gives speeches about the governmental issues she is responsible for. The comprehensions that were examined are those concerning the forms of presentation of the videos, the ministers? appearances, the videos abilities to create and maintain the Web site visitors? interest, and the visitors? behaviours and conducts while being in contact with the Web site.

Culture is seen as an abstract phenomenon, not easily defined. It is cathegorized as something that affects every person, though it is seldom described how. This study adress how culture, in the form of basic assumptions and accepted behaviors and ways to think affected how young coaches formed their leadership under the influence of their organization. The possible implications for the importance of knowing about ones culture in an organization affect both the recruitment process in organizations and what the organization stands for and what is conveyed through values and ways to act in the organization. The purpose of this study was, through the use of semi-structured interviews with young coaches and organizational leaders and a review of policys, to get the perspective and experiences of young coaches regarding cultural influence on their leadership.

The following essay or thesis is a study over scientific endeavors in the fringe. It is a study of Riksorganisationen UFO-Sverige, whose proponents aim to make the UFO phenomenon (or phenomena) a subject of scientific scrutiny. To achieve this, the ufologists first have to redefine common concepts of ufology as pseudo science or religion, mainly by challenging definitions given by scientific sceptics on the one hand, and proponents of conspiracy theories or the new age environment on the other. Thus UFO-Sverige seeks to construct an alternative scientific identity in contrast to adversaries on both sides, each unwilling to give the UFO phenomenon any further examination. Following the work of Tomas Gieryn's sociological grip on questions of epistemology, especially concerning the social boundaries of science from other cultural categories through what has been labelled as epistemic boundary work, during which proponents of a particular field aim to achieve epistemic authority and thus the legitimate right to define what is and what is not science, I seek to analyze how questions of science and legitimacy are actualized in an intellectual environment or culture not broadly accepted as scientific.

Taligenkänning som verktyg vid direkttextning av tv-program har börjat användas på försök av några utländska tv-bolag. I examensarbetet undersöks möjligheten att använda svensk taligenkänning för att direkttexta tv-program på Sveriges Television. Ett av de största hindren för talbaserad direkttextning är att den kognitiva belastningen ökar vidsamtidigt lyssnande, talande, och skrivande. Dessa tre moment måste kunna utföras samtidigt av textaren. Undersökningar visade att det borde vara fullt möjligt att arbeta på detta sätt.

Bakgrund: Tidigare forskning har visat att depression är ett vanligt problem hos den äldre befolkningen. Det är ett problem som ofta kan vara svårt för vårdpersonalen att upptäcka och därmed behandla, något som orsakar onödigt lidande. Syfte: Syftet med litteraturstudien var att belysa faktorer och varningssignaler som sjuksköterskan bör uppmärksamma för att underlätta identifieringen av depression hos äldre personer. Metod: Artiklar söktes i databaser såsom PubMed, PubMed Central, Google Scholar och PsychINFO med sökorden: elderly, elderly people, older adults, depression, recognition, identification, risk factors och nursing i olika kombinationer. Artiklarna som söktes skulle innefatta både män och kvinnor samt endast äldre personer (>60 år).

People move between countries and establish connections all over the world. This results in a need to solve problems with cross-border inheritances and partitions of joint property. Today these situations are regulated by the countries? own international private law. EU has adopted a constitution that harmonizes rules of jurisdiction and applicable law for inheritances but not the partition of joint property.

Patienter som vårdas på en intensivvårdsavdelning (IVA) är allvarligt sjuka och behöver specialiserad vård. En del av den vården är ofta ventilatorbehandlingen som kan uppfattas som en mycket mentalt påfrestande upplevelse. Syftet med denna litteraturbaserade studie var att beskriva patienters upplevelser av att vårdas i ventilator på en intensivvårdsavdelning. Datamaterialet har utgjorts av kvalitativa studier med ett patientperspektiv, vilka har analyserats kvalitativt. I resultatet framkom två huvudteman; Verkliga upplevelser och Overkliga upplevelser.

 ABSTRACT  Nature of essay:                C-level, 15 pointsPage count:                        47Title:                                   The last way out?-A qualitative study of psychiatric staff and service users attitude to electroconvulsive therapy (ECT).Author:                              Hanna Nilsson Purpose: The purpose of this study is to investigate attitudes to electroconvulsive therapy (ECT) of professionals and service users within a user organization ? Riksförbundet för social och mental hälsa. (RSMH)Questions: Does the psychiatric staff believe that there are preconceptions about electroconvulsive therapy? What motivates service user?s choice of electroconvulsive therapy? Do the psychiatric staff and the service users think that the positive effects of ECT can outweigh the possible negative side effects?Method: Qualitative study. The study is based on interviews with psychiatric staffthat works with electroconvulsive therapy (ECT), and with services users who have received electroconvulsive therapy (ECT).Results: The result showed that the psychiatric staff feels that preconceived ideas occur about the treatment of ECT, and that it is affecting their approach to work.Service users motivate their choice by how bad they felt under the depression, and that ECT was their only choice left, that´s why psychiatric staff suggested the treatment.The positive effects of ECT outweighed the possible negative side effects because life is something you value higher than any memory loss and when there is currently no treatment having a similar efficiency.Keywords: Electroconvulsive therapy, Attitudes, Side effects, Experience, Patients, Professionals.

For many years, I have tried to understand why students end up in difficulties in mathematics. As a future teacher, it is extremely important to have knowledge of the various factors that leads to difficulties in mathematics. As a teacher it is obvious to meet the students who find mathematics a difficult subject, and, therefore it is necessary to have a broader knowledge of how to respond and support these students. According to Ahlberg, number of students with mathematics difficulties is increasing every year, therefore, it is important to help students and organize a supporting school environment that promotes and encourages learning (Ahlberg 2001, p. 104-105).

Master's thesis, Master of Business Administration program, School of Business ofEconomics at Linnaeus University, Management, Course code, 4FE10EAuthors: Anton Milemo and Christoffer WideénTutor: Magnus ForslundTitle: Focus on employee turnover - an ethnographic study on the insurance companyTrygg-Hansa?s outbound department in VäxjöBackground: The costs of losing employees, recruiting new people, making a selectionof potential employees and training them are all high. The costs often exceed onehundred percent of the annual salary for the otherwise vacant position. In addition to thedirect costs of employee turnover troubles, things such as work confusion, loss oforganizational memory along with strategic skills can arise. The employee turnover rateof Trygg-Hansa?s outbound department in Växjö is too high according to the officemanager.Purpose: Understand the causes of high employee turnover in a Swedish insurancecompany.Methodology: This thesis consists of an ethnographic study of a Swedish insurancecompany.

This study examines the cultural place and status of video and computer games in the Swedish public library. Using works on popular culture and the theories of Pierre Bourdieu, this study employs quantitative methods, as well as textual analysis, to analyze the results of an online questionnaire with 19 questions focusing on selection criteria, shelf placement, perceived competence, as well as reasoning for having or not having these games in the library. 286 out of the 440 libraries contacted is participating in the study, and the libraries consist exclusively of public libraries in Sweden that are found in the database of the Royal Library.The results of this study show that a larger number of libraries than previously indicated have started to provide electronic games to their patrons. At the same time, patterns in the data and comments suggests that these games in many cases still do not enjoy the same level of cultural recognition as other media. Indicative of this is the way most libraries seem to focus on the medium being exclusively for their young patrons, with seem-ingly very little in the way of investment for adults.

Behovet av att analysera volatilt minne från Macintosh-datorer med OS X har blivit allt mer betydelsefull på grund av att deras datorer blivit allt populärare och att volatil minnesanalysering blivit en allt viktigare del i en IT-forensikers arbete. Anledningen till att volatil minnesanalysering blivit allt viktigare är för att det går att finna viktig information som inte finns lagrad permanent på datorns interna hårddisk. Problemet som låg till grunden för det här examensarbetet var att det uppenbart fanns brist på undersökningsmetoder av det volatila minnet för Mac-datorer med OS X.Syftet med detta arbete var därför att undersöka möjligheten att utvinna information från ett volatilt minne från en Mac-dator med OS X genom att kartlägga och bedöma olika undersökningsmetoder. För att göra denna undersökning har litteraturstudier, informella intervjuer, egna kunskaper och praktiska försök genomförts.Slutsatsen blev att möjligheten att utvinna information från det volatila minnet från en Mac-dator med OS X är relativt begränsad. Det största problemet är själva dumpningen av minnet.

During the development of microwave based sensors such as radar target seekers, input signals are needed to verify the performance of the system. Therefore, a channel board has been developed by previous thesis projects at Saab Bofors Dynamics. It uses a technique called Digital Radio Frequency Memory (DRFM). The purpose of this board is to sample and digitally store radio frequency signals in order to reconstruct them after a certain delay.The aim of this thesis project was to use the channel board named above to construct a portable instrument for generation of stimuli signals. This assignment has been divided into two tasks: firstly, to construct and put together the hardware components and secondly, to implement a graphical user interface for the instrument.