The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

Denna undersökning handlar om hur användandet av CRM-system (Customer Relationship Management) påverkar företag och dess kundrelationer. Forskningen om detta visar att CRM-system kan ge stora fördelar för både kunderna, företaget och relationerna där emellan. Men det finns många delar som påverkar hur mycket ett CRM-system förändrar relationerna mellan företag och deras kunder. Resultatet från denna undersökning kan vara av intresse för företag som går i tankarna att skaffa ett CRM-system eller förnya det som dem redan har. Vilket leder fram till vår problemfråga: Hur påverkar CRM-system företag och dess kundrelationer?Syftet med uppsatsen är att beskriva och analysera hur ett CRM-system påverkar företag och dess kundrelationer.Undersökningen baseras på en teoriram som ger en inblick i vad relationer är och vilken betydelse kundrelationer har för företag, även behandlas CRM-system och dess effekter på företag.

This thesis aims to research how megacorporations are depicted in popular media by analyzing the video game Cyberpunk 2077. In this assignment I focus on how the narrative of said game discusses economic globalization, megacorporations specifically which is accomplished using a set of theories such as: exploitation, commodification and capitalist realism. The analysis is constituted using a modified version of narrative analysis in order to better suit my research field as well as presenting a clear and concise structure a reader can follow. This study concludes that Cyberpunk 2077 constructs a dystopian world with the megacorporations holding the political power where the majority is constantly oppressed by the 1% in power. Things that we find human are questioned and diminished in order to increase the profits of those in power which tends to be the megacorporations.

Title: The social relation between student & teacher in individual music education. The aim of this study is to examine the relevance of the social relation between teacher and student in instrumental tuition in non-compulsory music education. The method I have used is qualitative interview inspired by phenomenology. I have made interviews with four persons who have experienced individual singing/instrumental studies on several different levels. In this paper I wish to shed light on what people who have experienced many years of singing/instrumental studies are telling about the social relation to their former pedagogues.

Purpose: The purpose with this paper is to get a deeper understanding for prizes and awards as a marketing tool and phenomena. Further we want companies/organizations that use this should be able to make better decisions concerning marketing towards students. Maybe they will get better results on the basis of our investigations. Method: We used the qualitative method when we did the interview that was also non-standardized. The survey was quantitative, and the case study comprises both qualitative and quantitative method. Conclusion: Companies/organizations that arrange this type of competitions have to look over their marketing of the competition.

The purpose of this thesis is to examine the religious testimony in the following works of the Swedish poet Majken Johansson (1930-1993): Liksom överlämnad (1965), Omtal (1969) and Från Magdala. Fragment ur en självbiografi (1972). A part of the purpose is also to investigate how Johansson phrases this testimony using a contemporary aesthetics. The thesis also studies how her works were received by the contemporary critics. The result shows that they tended to deprecate Johansson?s religiosity but were generally appreciative when it came to her poems.

Titel: Riksdagspartiernas kommunikation på Facebook.Författare: Kristin Claréus Wästlund, Jakob Säw, Klara Schåltz Bodinson.Handledare: Nicklas Håkansson.Kurs: Examensarbete i Media- och kommunikationsvetenskap, Institutionen för journalistikoch kommunikation, Göteborgs Universitet.Termin: Höstterminen 2014.Syfte: Syftet med studien är att systematiskt analysera hur de politiska partierna kommunicerar på Facebook.Sidantal: 53Metod: Kvantitativ innehållsanalys.Material: Studien undersöker riksdagspartiernas publicerade inlägg på Facebook under de tre sista veckorna innan riksdagsvalet år 2014.Huvudresultat: Studiens resultat visar att kanalen Facebooks användning för politisk kommunikation är under utveckling. Medan samtliga svenska riksdagspartier är aktiva på kanalen så differentierar sig sättet det faktiska bruket. De mest frekventa publiceringarna innehåller text ihop med bild eller video och framförallt syftar de till att sakpolitiskt informeraeller kampanjuppdatera. Vidare konstateras att Facebook används fristående från de traditionella massmedierna och vid länkning sker det framförallt till andra sociala medier.Kanalen nyttjas flitigast bland de mindre partierna exempelvis Miljöpartier och Folkpartiet men när det kommer till att använda kanalens interaktiva funktioner för relationsarbete särskiljer sig partierna. Då går det istället att se att de bland somliga partier finns en strävan att interagera med sina publiker medan samspelet helt exkluderas hos andra.

This study deals with questions about male and female, power and church, related to the Mariologies of three prominent leaders in the Church of Sweden in the last century: Erling Eidem, Paulina Mariadotter and Cristina Grenholm. The mentioned topics are important for conservative High Church people as well as for radical feminists, and they are therefore necessary to address in the context of discussions about the church´s identity and the search of greater unity.Each Mariology is related to contemporary ideas about the relations between male and female, and to the tradition of the church as the leaders themselves see it. During the years 1920-2010 the relations between the sexes changed a lot as a result of the impact of modernity, which also affected how people perceived the relationship between the individual and the tradition/authorities. The present study concludes that there is a connection between Mariology and contemporary ideas about male and female. However, the Mariologist´s attitude to the tradition of the church seems to decide which perspective is allowed to dominate.

The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

The aim of this work is to give an example of how archaeoacoustics can broaden our understanding of archaeological remains and to further contribute to the almost non-existing research of ringing stones. With a theoretical discussion about sound from three different perspectives and by means of using different kinds of analysis, this essay will show that there are unknown relations between the three known ölandic ringing stones and the cultural landscape of Öland. Possible patterns in the placement of the stones and the possibility of the sound in this soundscape will be investigated. The essay will also suggest a resonant stone typology and discuss the necessity of one. Finally, the intention is also to shed new light upon the discussion on what the uses of the ringing stones might have been..

This thesis concerns the mesolithic relation towards animals and hunting habits among people in Skateholm, Tågerup and Vedbæk - Bøgebakken. The aim is to look at the societies from a cultural point of view and demonstrate that the people living there identified themselves with animals and adapted their lives, their hunting and their burial customs according to rituals and believes concerning animals in their surroundings. The result is convincing and clearly shows that animals where treated differently in manors which can only be explained with specific cultural relations towards different kinds of animals..

This thesis aims to explore the process where strategies for music artists are created by record companies. We describe and analyze how decisions regarding signing, distribution, marketing, bookings and co-operations are made. Through our study we find that the strategy process can be described as a pattern according to Mintzberg's definition. The "inside-out" perspective is dominating and the record companies base their strategies on internal core competencies and the artistry and will of the music artist. The underlying causes of this are the uncertainty that characterizes the industry; the focus on social relations; and the importance of cultural legitimacy..

The purpose of this paper is to make a feminist textual analysis of three female protagonists incontemporary novels in order to demonstrate representations of ?skeva? female bodies, deviantfrom beauty-, slender and age norms. The analysis is based on an intersectional perspective whichdemonstrates the interaction between body, sex, gender, class, sexuality and age. The theoreticalmaterial used are class theories by Bourdieu and Skeggs, performative theories by Butler, theoriesof grotesque realism by Bachtin and the female grotesque by Russo and Lundberg. The charactersall belong to the genre of the female grotesque which manifests a feminist protest and a free zonewithin patriarchal power structures.

 This essay aim to clear the regulations that adjusts the use of non-compete clauses in contracts of employement. The historical developement shows tendencies that more employees have contracts that includes non-compete clauses. This developement does not always correspond with what is allowed concerning these clauses. Non-compete clauses is adjusted by the regulations in the collective agreement known as the agreement of 1969. The agreement has also been accepted outside its regular field of application.

The aim of this master?s thesis is to investigate how Paul Feyerabend?s anarchistic theory of knowledge can help our understanding of bibliographical classification and to analyse how epistemological assumptions are manifested in bibliographic classification. Paul Feyerabend?s anarchistic theory of knowledge and science is the theoretical approach of this thesis. The first part of the thesis consists of an introduction to bibliographical classification and epistemology.