Lönar det sig att arrangera tävlingar för bästa uppsats och affärsidé?
Purpose: The purpose with this paper is to get a deeper understanding for
prizes and awards as a marketing tool and phenomena. Further we want
companies/organizations that use this should be able to make better decisions
concerning marketing towards students. Maybe they will get better results on
the basis of our investigations.
Method: We used the qualitative method when we did the interview that was also
non-standardized. The survey was quantitative, and the case study comprises
both qualitative and quantitative method.
Conclusion: Companies/organizations that arrange this type of competitions have
to look over their marketing of the competition. They have to get the student
more interested in participating. They should use more distribution-channels
and get some new thinking into their marketing.