This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault?s theory about discourses, John Swales genre theory and Anders Björkvall?s thoughts on typography and multi-modal texts.

AbstractThis study explores how well teachers think they succeed in their mission to include children with special needs into their ordinary groups of children. Interviews were carried out with five teachers in practice of the public school (year 2,3,5 and 6). The teachers were asked what support they have got from the schools manager, initially and ongoing, (information, necessary education, supportive expertise personnel, assistant teacher to the child and schoolmaterial.) The teachers were also asked how inclusion is arranged by three indicators of participation: physically, socially (interaction) and didactically -in educational situations of reading and writing. One finding of the study was that inclusion is difficult to arrange if  parents of included children demand secrecy of the diagnosis their child has. Three cases reveal severe problems of acceptance for the included child by the peers.

Fairy tales are commonly considered to be both timeless and classless. Since the 17th century, when most of the tales we have access to today were first collected and published, the idea that fairy tales are part of an oral tradition, and therefore more or less uninfluenced by academic and literary trends, have been dominant amongst researchers, critics and readers. This idea needs to be revaluated. Even if the tales might have their roots in an oral tradition the history of the fairy tale ?is not primarily a history of oral transmission, but rather a history of print?, as Elizabeth Wanning Harries puts it (Wanning Harries, 2001:4).

The web is a constantly growing medium that presumably plays an increasing role in public library reference services. In order to provide high quality reference service the librarians need to be able to master this medium. Therefore it is interesting to get an understanding of how librarians actually use the web. The aim of this Master s thesis is to investigate what web search tools are used by public librarians in reference service. Furthermore, the aim is to get an understanding of how the librarians think about those tools and what background factors influence their selection of tools.

I denna uppsats undersöker och identifierar jag språkliga strategier i kampanjtexter från Försvarsmakten. Undersökningen syftar till att med hjälp av en sociosemiotisk analys kartlägga de modelläsare som konstrueras i Försvarsmaktens rekryteringskampanjer för grundläggande militär utbildning. Undersökningsmaterialet består av printannonser från tre kampanjer genomförda mellan år 2012 och 2013. Metoden för undersökningen är lånad från Anders Björkvalls avhandling svensk reklam och dess modelläsare och består av en analysmodell baseras på Hallidays systemisk-funktionella grammatik. Modellen tar fasta på textens textuella, ideationella och interpersonella betydelser såväl som textens rekontextualisering.

The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013.

The way we socialize today is radically different from how it was only twenty years ago. Since the arrival of the Internet more and more of what we know about the lives of our friends comes from text-based social networks, or blogs. This means that we all, more or less, have become authors of our own life stories and that the reality we live in have become fictionalized. In this paper I explore what effects this postmodern process of dissolving boundaries has had on the autobiographical genre, where the line between fiction and reality is traditionally stressed. By analysing Carina Rydberg?s (b.

Venture capital firms and private equity firms have been the subject of much controversy in the last decade. During this period economies throughout the world have seen a steady increase of these types of firms as owners of companies. In Sweden this has certainly been the case and many argue that this trend will continue to grow stronger in the future. This trend is by many regarded as dangerous and as a threat to the ownership model that has characterized the Swedish economy for decades. Family ownership has been widely regarded as the most beneficial and responsible ownership model in Sweden.

The purpose of this study is to explain how shame can be experienced by women with the stigmatizing illness of alcoholism. Another aim is to illustrate how this shame can be affected in social interaction with others and by other circumstances. The following questions will be highlighted in this essay: How can shame be experienced by female alcoholics? What can affect shame in interaction with other people, from the view of female alcoholics? What other circumstances can affect the shame, from the view of female alcoholics?This study features interviews with women who have successfully gone through the process of rehabilitation from the illness of alcoholism, have a long going and stable sobriety and arecurrently part of the work force. The study also features interviews with therapists specializing in the field of addiction recovery and have considerable experience in their fieldof working with women suffering from alcoholism.The subject matters shame and stigma form the theoretical/analytical tools for this research.

Abstract Emma BergdahlObstacles and opportunities among occupational health nurses when implementing healthy eating habits.C thesis in Public Health. Faculty of Health and Occupational Studies. University of Gävle. Autumn 2012 Objective: The purpose of this study was to investigate which obstacles and opportunities nurses within occupational health find when trying to implement healthy eating habits among the employees in their respective company. Another objective was to see if the nurses worked according to the Guidelines, issued by the National Board of Health and Welfare.Method: The study was a quantitative study and conducted among nurses in central Sweden.

What is the?self? and to become ?one-self?? To resolve this questions possibility I´ve been using the philosopher Søren Kierkegaard metaphysic paradoxes. This essay about the ?self? shows the reader the difference between describing a transcendent and immanent phenomenon and if it´s possible to become or to not become ourselves. The process is a key of the ?self? which Kierkegaard explains the ?self? in and for it-self.

This thesis was conducted to assess how the privatization of Iran Air process managed in last efforts and how should it be in right way. It increases the knowledge about privatization in Iran and the need for it. Iran air as our case study is a flag-carrier airline company that is protected by government regulations and subsidies. We try to find the reasons for failure of privatization in Iran Air and their attempt on privatization.The method used to collect data was a qualitative methodology, consisting of semi-structured interviews with relevant managers, and knowledgeable professors and the official sites and press. In conclusion, we find that privatization is an important need for Iran Air Company and the main problems that are against Iran Air can be categorized to political, financial, and social.

In this thesis, I enquire into how the USA ? our world?s wealthiest and most powerful nation ?  and its federal government has dealt with two of its most severe natural disasters: the drought and dust storms that plagued the Great Plains during the 1930?s, i.e. the Dust Bowl, and Hurricane Katrina, which made landfall in late August 2005. I attempt to identify differences and similarities and analyze if and, in that case, how the hegemonic politico-economic paradigm affected the federal management of these crises. This comparison is made relevant by the fact that two differing paradigms were at play during these events. In the thirties, President Franklin D. Roosevelt launched his ?New Deal?, a series of counter cyclical measures in line with the Keynesian school of economics, as a response to the overwhelming economic depression as well as the raging drought.

AbstractPurpose/Aim: To study how Piratbyrån argues for a free distribution of information and culture products and to find a possible ideological explanation for their argumentation.Method/Material: I have used a rhetorical analysis to study and describe Piratbyrån´s website, a website that promotes free distribution of information and culture products. I have done so to find out how Piratbyrån argues for a free distribution and to find out what ideological foundation their argumentation is based on.Main results: The main results of the study show that Piratbyrån uses a variety of rhetorical techniques depending on the subject and purpose of the analyzed text. Their main arguments both promote their own thesis and argue against the copyright industry. The main part of the argumentation is based on logical and factual arguments, but parts of it also rely on an emotional appeal to the reader?s heart in order to persuade.

Bakgrund: QR-koder är ett nytt marknadsföringsverktyg som möjliggör för företag att förmedla ett länkat innehåll direkt till konsumenten. Den största utmaningen för marknadsförare idag är att konsumenter inte vet vad QR-koder är och vad det innebär att använda tekniken.Forskningsfråga: Hur kan företag få kunder att använda QR-koder för att förmedla ett högre kundvärde?Syfte: Genom att beskriva QR-koder i marknadsföring, värdeskapande och kundbeteende samt analysera dessa faktorer är syftet med denna studie att skapa bättre förståelse för hur företag kan påverka kunder att använda QR-koder som ny teknik i avsikt att öka kundvärdet.Metod: I denna studie har QR-koder behandlats som ett fall där vi valt att utgå från en abduktiv ansats då det valda uppsatsämnet sedan tidigare är relativt outforskat. Det empiriska materialet har samlats in genom kvalitativa intervjuer med såväl företag som kunder.Slutsats: Genom analys av insamlat material har studien visat att företag bör kommunicera tydliga instruktioner om hur konsumenten ska gå tillväga för att ta del av QR-koden. Kodens innehåll måste vara av intresse och förmedla ett värde för mottagaren för att ge motivation till fortsatt användning.