In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Denna uppsats lyfter ut Graham Allisons tre teorier från boken Essence of decision och applicerar dessa på U 137-krisen. Krisen inträffade 1981 då en sovjetisk ubåt gick på grund utanför Karlskrona. Var och en av de tre teorierna är ursprungligen gjorda för att förklara beslutsfattandet under Kubakrisen utifrån olika perspektiv. Uppsatsen prövar de tre teorierna på U 137-krisen och utser den teori som bäst förklarar utrikespolitiskt agerande under krisen. Huvuddelen av uppsatsen beskriver de tre teorierna Rational actor model, Organizational Behavior samt Governmental Politics och applicerar dessa på U 137-krisen.

During my one year master in pedagogic science, I was frequently given the impression that depicts the pedagogue?s profession as a rather transcendent talent or, more precisely, a matter of having ?it? or not. It seemed to me, as if the communicative part of the teacher?s specialised skill was more or less undefined in the description of what makes the pedagogue a professional pedagogue. On those premisses, I was led to the aim of this study, which is pursuing the very essence of the profession by discussing how five teachers validate their daily work from a habermasian perspective on communication, society and pedagogy.

Bakgrund till uppsatsens tillkomst är sista decenniets omvärldsförändring och Sveriges allt ökande engagemang internationellt med förband och officerare i multinationella staber. Uppsatsen avhandlar huruvida den svenska operativa underrättelsebedömandemodellen skall förändras mot bakgrund av hur USA:s Joint Intelligence Preparation of the Battlespace (JIPB) är uppbyggd. Uppsatsen utgår från hypotesen att JIPB är mer detaljerad och penetrerar djupare fler områden än den svenska motsvarigheten. Uppsatsen inleds med en beskrivning av de två modellerna. Härvid är den amerikanska modellen beskriven relativt ingående.

Since 2007 the American sitcom the Big Bang Theory has spread throughout the world. With its twenty million watchers it is one of the most popular sitcoms of our time. The starting point for this essay is that the humourus series with the more or less geeky main characters is more than just entertainment - it is a part of the mediatization of religion. This means that media is affecting the recipients? view on religion in general and the personal religion.

This essay examines the Swedish party Miljöpartiet de Gröna and their election campaign 2006. Focus is set on the local organisations in the region of Skåne by examining how they have carried through their campaigns as well as if they have experienced any obstacles in their campaign work. The primary research aim is to give a theoretical contribution as well as an increased knowledge of the local organisations work in the election campaign.Mainly this is a qualitative examination that revolves around the experiences of the organisation members. The material has been collected by interviews and a question survey. For analyse a concept device that correspond with campaign work- and election theory through a partly rational point of view has been constructed.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

The number of public schools in Sweden has increased strongly over the past twenty years. This essay gives a possible explanation to how the Social Democratic Party in Sweden took part in this evaluation from 1987 to 1997. I've analysed how the party's ideology in this issue was shaped and adapted to the opposite politics, when the Liberals and Conservatives Parties were in government.The empirical analyse is primarily based on official documents from the Parlament such as debates, government bills and motions. I have also studied the Social Democratic Party's congresses which took place during this period of time. I have practised two different theories in analysing the motives behind the acting.

This study examines the effects of a person's appearence on grading. 80 teachers in Swedish have assessed a text, illustrated with a picture of the supposed author. The pictures were varied by attractiveness, personality in looks, and gender. Furthermore, a text illustrated by a drawing and an unillustrated text were also used in the study. The texts were sent to the teachers by e-mail and assessed on a scale from 1-10 and the Swedish grading scale IG-MVG (Did not pass ? Passed ? Passed with credit - Passed with great credit).

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

Begreppet tempo har en central roll i dagens manöverkrigföring. En av förutsättningarna för ett högt tempo är underrättelser som ger chefer erforderligt beslutsunderlag.De förband och chefer som nyttjar manöverteorin i sin krigföring strävar ständigt att utveckla sin förmåga till väpnad strid enligt manöverteorin. Denna utveckling har exemplifierats i de båda Irakkrigen av den amerikanska armén. Men vad innebär manöverkrigföringens utveckling för underrättelseförbanden? Vilka krav ställer egentligen manövertänkande på inhämtningsförmågan?Syftet med denna uppsats är att undersöka och identifiera en del av de krav som manöverkrigföring ställer på underrättelseinhämtningen.  Detta för att kunna belysa om det finns ett utvecklingsbehov inom ramen för underrättelsebataljonen.Denna uppsats är en komparativ studie.

Syfte: Vårt syfte är att analysera vilken inverkan kulturella skillnader har på kontrollfaktorn som är en del utav transaktionskostnader i den operationella fasen av outsourcing processen. Empiri: Flash AB, en svensk detaljhandlare och Fuda Industrial Ltd, en kinesisk tillverkare, har blivit intervjuad för att ge oss ett kulturellt perspektiv angående deras relationshantering. Slutsatser: För att kunna hantera kulturella relationer mellan två skilda kulturer, som den svenska och kinesiska, måste båda ta hänsyn till varandras värderingar, beteende och attityder. Kulturell intelligens är ett sätt att uppnå detta. Resultatet av en stark integrerad relation i den operationella fasen i en outsourcing process, har direkt påverkan på transaktionskostnader.

The topic of this essay is the strategic importance of the Golan Heights during the period 1967-1973, specifically targeting the following questions;-          Why were the heights strategically important?-          What are the gains of either of the states in controlling the Golan Heights?A theoretical framework based on Jerker Widén´s and Jan Ångström´s Militärteorins grunder (The fundamentals in Military Theory) and its chapter regarding the strategic context will be used as an analytical framework.The framework has been applied on the specific conditions of the Golan Heights during a given and limited period of time; stretching from 1967 to 1973, however, the study will not deal with the war of attrition in 1970 as the impact on the Golan Heights and the surrounding geographical strategically important area was limited if at all. The two wars waged during this particular time are used in an attempt to give a somewhat objective picture of the strategic importance of the area.The conclusions are that the importance of the Golan heights during the selected period was significant as the Golan Heights provided a ?strategic lock? both ways and provides a favourable area to deploy artillery, intelligence and surveillance sensors..

Idag kan företag tvingas till stora och snabba förändringar för att behålla sin plats på marknaden. Ett bra beslutsunderlag underlättar för att besluten om dessa förändringar ska bli gynnsamma. Dagens BI-system ger företagen möjlighet att utifrån företagens olika datakällor ta ut rapporter som kan användas i arbetet med styrning och beslutsfattande. Syftet med denna studie var att beskriva och analysera hur BI-system kan användas i styrningen på flera nivåer i två stora svenska företag för att stödja beslutsfattande. För att få en djupare förståelse för ämnet valde vi att göra en kvalitativ undersökning med en deduktiv ansats.

There are several competing views on how to best utilize air power. Following his quantitative study of air power, Robert Pape developed a theory which focuses on undermining the target state's military strategy. According to Pape it is possible to explain the outcome as a result of military vulnerability. This essay seeks to determine if Pape's theory can predict the outcome of Operation Unified Protector. By using a mixed methods approach on four hypotheses, it will be determined if the operation was a successful case of coercion, if NATO acted according to Pape's model and whether this achieved the desired effects or not. The results reveal that the theory could not successfully predict the outcome of the conflict.