Föreliggande uppsats syftar till att, utifrån relevanta teorier, beskriva, analysera och jämföra marknadsföringen av och genomslaget hos två konsertserier på Kulturhuset i Stockholm. För att se hur arbetsprocessen skiljer sig åt utifrån olika faktorer, är analysobjekten valda med tanke på deras skillnader i musikgenre och omfattning. "The Critic´s Choice" är fyra konserter med nutida konstmusik, "Konserter att pausa till" är tre konserter inom singer/songwriter-genren. Då internt samarbete ses som en allt viktigare faktor för en lyckad extern insats, har jag också tittat närmare på hur produktions- och marknadsenheterna förhåller sig till varandra. De teoretiska utgångspunkterna är således hämtade ur forskningsområdena intern kommunikation, marknadsföring och publicitet.Uppsatsen använder sig utav kvalitativ fallstudiemetodik, och baserar sig främst på enskilda intervjuer med fem anställda på Kulturhuset: de båda producenterna för respektive projekt, programchefen, marknadschefen samt den informationssekreterare som är marknadsansvarig för programavdelningen.Resultaten visar att det allmänt råder vissa meningsskiljaktigheter mellan enheterna, vilket kan förklaras med att de olika enheterna har olika slags kompetenser, erfarenheter och syn på marknadsföring.

In this thesis an explorative study was undertaken with the aim to study how a number of private care providers, as well as politicians and officials from councils in and around the Stockholm and Uppsala counties, think about the future of the Swedish elderly care from a property perspective, i.e. homes for the elderly. The analysis shows that there is a demand for capacity in 6 out of 16 municipalities, and that the property is an important part of this capacity, and the fulfillment of it. This was mainly due to the cost of capital, but also because of several other factors such as lack of land, a wish to guide the design, ideology, and in many cases a wish to use the property as an instrument of domination to control private health care providers.Also, the property was show to be connected to economic competition, to freedom of choice, and to quality. The problems related to the property in the market for elderly care still remains to be solved.

Abstract______________________________________________________________________Title:A study about creating understanding for different kinds of empowermentLevel:Bachelors thesis in Business Administration, 15 creditsAuthor:Fredrik LegovicSupervisor:Tomas KällquistDate:2014 - JuneAim:The main purpose of this study is to increase the understanding for different kinds of empowerment and how it affects the staff in the public sector.Method:The choice of method was based on the research aim. The method used to meet the objective was qualitative. The qualitative study was conducted with a hermeneutic basis, where individuals were asked to describe their experience of empowerment and how they feel affected of it. This thesis has a deductive approach, where existing theories dealing empowerment formed the basis for the design of interview substrate, which is then paired with the empirical evidence, based on this the conclusions was drawn.Result & Conclusion:What separates the different kinds of empowerment and how it affect the staff depends most of all on how the management chooses to communicate and share information with their staff.Suggestions for future research:A study regarding managers that works with different kinds of empowerment, and how that affects them, could be regarded as an interesting future research.Contribution of thesis:It shows that different kinds of empowerment affect the staff in different ways, which I made clear to the readers.Keywords:empowerment, thinking skills, relations and organizational - structure and theory.

Vad är val? Är de val vi har våra egna? Spelutvecklare idag kämpar med spelares fria vilja då detta kan orsaka problem. Till exempel när spelare gör val som spelutvecklare inte har räknat med, vilket som följd kan skapa frustration hos båda parter. Problemet med spelares oförutsägbarhet i sina val är något som spelutvecklare ständigt har försökt lösa. Idag finns det flera tekniker som syftar till att diskret manipulera möjligheten till val inom spel och samtidigt låta spelare vara ovetande om detta.

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

AimThe aim of this study has been to examine how health enhancement teachers in Montana, USA, view the value of physical activity from a lifelong perspective.In what way does the health enhancement teacher think the importance of physical activity from a lifelong perspective could be presented?What resources are available for teachers to present the value of physical activity from a lifelong perspective?MethodThe issue has been answered through qualitative interviews consisting of six health enhancement teachers, four women and two men, in Montana, USA. One of the teachers worked at an elementary school (for 30 years), three teachers worked at middle schools (20, 10 and 8 years of work experience) and two of the teachers interviewed worked at a high school (30 and 3 years).  ResultsThe majority of teachers feel that a wide variety of activities, adapted to an individual level, and the understanding of a healthy lifestyle are important in order for the teacher to present the value of physical activity from a lifelong perspective.The teachers felt they had sufficient material in order to present the value of physical activity, where the school budget provided the teachers with materials every year. In addition to the budget, all the teachers had 12 hours of professional development every year where they could attend conferences or their own choice of professional development.ConclusionWith the help in forms of professional development offered by the school, conferences, meeting with other teachers, and their own choice of development, the teachers instruction techniques could increase which could help the teachers to find the pupils? interest for different kinds of physical activities.KeywordsPhysical education and health, physical activity, SOC, sense of coherence..

ABSTRACTTitle: ?Lifestyles come and go but your choices remain?? (?Livsstilar kommer och går, men valen består...?)Number of Pages: 42 (45 including enclosures)Author: Jenny RydqvistTutor: Göran SvenssonCourse: Media- and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how young adults between 19-25 years are influenced by commercials.Key Questions: How are students in Uppsala influenced by commercials? Do the commercials influence the consumptionbehaviour? Do the commercials influence the lifestyle? Do the influences of the commercial construct the individual lifestyle? In which extent is it social related?Material/Method: Together with literature studies, a qualitative method has been used with 5 interviews with young adults in the age of 19-25 in Uppsala. I have compared these five interviews with earlier results and research.Main Results: I have found out that these young adults don?t want to admit being influenced by commercials even if they know they are. These young adults have also formed consumptionbehaviour after the commercials, which they show in for example their way of shopping and their way of acting afterwards.

This thesis, titled ?Change, choice and conditions?, is written by Lina Skantze and Bianca Zandén. The study explores the process in which individuals? attempt to end their criminal career, focusing on the interplay between path of life, choices, and conditions. The method is qualitative, and the empirical material consists of interviews with four young adults that all have experience of criminality.

This bachelor thesis deal with the Soviet submarine U-137 and it's grounding inthe Swedish archipelago outside the city of Karlskrona and one of Sweden?slargest naval-bases. The actions that took place in October 1981 were specialbecause of the clear violation of Swedish territory. When the Swedish authoritieslater suspect nuclear armament onboard the crisis gets worse. In the thesis wehave examined the Swedish politicians and military and their behaviour duringthe crisis.

Since 2007 the American sitcom the Big Bang Theory has spread throughout the world. With its twenty million watchers it is one of the most popular sitcoms of our time. The starting point for this essay is that the humourus series with the more or less geeky main characters is more than just entertainment - it is a part of the mediatization of religion. This means that media is affecting the recipients? view on religion in general and the personal religion.

Föreliggande uppsats syftar till att, utifrån relevanta teorier, beskriva, analysera och jämföra marknadsföringen av och genomslaget hos två konsertserier på Kulturhuset i Stockholm. För att se hur arbetsprocessen skiljer sig åt utifrån olika faktorer, är analysobjekten valda med tanke på deras skillnader i musikgenre och omfattning. "The Critic´s Choice" är fyra konserter med nutida konstmusik, "Konserter att pausa till" är tre konserter inom singer/songwriter-genren. Då internt samarbete ses som en allt viktigare faktor för en lyckad extern insats, har jag också tittat närmare på hur produktions- och marknadsenheterna förhåller sig till varandra. De teoretiska utgångspunkterna är således hämtade ur forskningsområdena intern kommunikation, marknadsföring och publicitet.Uppsatsen använder sig utav kvalitativ fallstudiemetodik, och baserar sig främst på enskilda intervjuer med fem anställda på Kulturhuset: de båda producenterna för respektive projekt, programchefen, marknadschefen samt den informationssekreterare som är marknadsansvarig för programavdelningen.Resultaten visar att det allmänt råder vissa meningsskiljaktigheter mellan enheterna, vilket kan förklaras med att de olika enheterna har olika slags kompetenser, erfarenheter och syn på marknadsföring.

Allt sedan 1960-talet har det utvecklats så många systemutvecklingsmetoder att det kan vara svårt, som systemutvecklare, att välja rätt metod till det utvecklingsprojekt som ska genomföras. För att underlätta valet av systemutvecklingsmetod kan ett jämförelseramverk vara användbart. Detta för att lättare kunna sätta sig in i de utvecklingsmetoder som finns till hands att välja mellan.Denna rapport fokuserar på att jämföra systemutvecklingsmetoden eXtreme Programming med Structured Systems Analysis and Design Method (SSADM) och Rational Unified Process (RUP). Detta görs med hjälp av ett jämförelseramverk. Syftet är att erhålla en djupare kunskap om vad eXtreme Programming är för en typ av systemutvecklingsmetod och vad den har att erbjuda som de mer etablerade metoderna, SSADM och RUP, inte kan erbjuda och vise versa.Resultatet av rapporten är ett jämförelseramverk som kan användas på ett strukturerat sätt för att erhålla information om systemutvecklingsmetoder.

AimThe aim of this study has been to examine how health enhancement teachers in Montana, USA, view the value of physical activity from a lifelong perspective.In what way does the health enhancement teacher think the importance of physical activity from a lifelong perspective could be presented?What resources are available for teachers to present the value of physical activity from a lifelong perspective?MethodThe issue has been answered through qualitative interviews consisting of six health enhancement teachers, four women and two men, in Montana, USA. One of the teachers worked at an elementary school (for 30 years), three teachers worked at middle schools (20, 10 and 8 years of work experience) and two of the teachers interviewed worked at a high school (30 and 3 years).  ResultsThe majority of teachers feel that a wide variety of activities, adapted to an individual level, and the understanding of a healthy lifestyle are important in order for the teacher to present the value of physical activity from a lifelong perspective.The teachers felt they had sufficient material in order to present the value of physical activity, where the school budget provided the teachers with materials every year. In addition to the budget, all the teachers had 12 hours of professional development every year where they could attend conferences or their own choice of professional development.ConclusionWith the help in forms of professional development offered by the school, conferences, meeting with other teachers, and their own choice of development, the teachers instruction techniques could increase which could help the teachers to find the pupils? interest for different kinds of physical activities.KeywordsPhysical education and health, physical activity, SOC, sense of coherence..

AimThe aim of this study has been to examine how health enhancement teachers in Montana, USA, view the value of physical activity from a lifelong perspective.In what way does the health enhancement teacher think the importance of physical activity from a lifelong perspective could be presented?What resources are available for teachers to present the value of physical activity from a lifelong perspective?MethodThe issue has been answered through qualitative interviews consisting of six health enhancement teachers, four women and two men, in Montana, USA. One of the teachers worked at an elementary school (for 30 years), three teachers worked at middle schools (20, 10 and 8 years of work experience) and two of the teachers interviewed worked at a high school (30 and 3 years).  ResultsThe majority of teachers feel that a wide variety of activities, adapted to an individual level, and the understanding of a healthy lifestyle are important in order for the teacher to present the value of physical activity from a lifelong perspective.The teachers felt they had sufficient material in order to present the value of physical activity, where the school budget provided the teachers with materials every year. In addition to the budget, all the teachers had 12 hours of professional development every year where they could attend conferences or their own choice of professional development.ConclusionWith the help in forms of professional development offered by the school, conferences, meeting with other teachers, and their own choice of development, the teachers instruction techniques could increase which could help the teachers to find the pupils? interest for different kinds of physical activities.KeywordsPhysical education and health, physical activity, SOC, sense of coherence..

Syftet med den här analysen är att ta reda på hur konstruktivistisk teori förklarar skapandet av israelisk identitet. För att utföra studien använder vi oss av en narrativ metod, där vi analyserar en bok skriven av en judisk, israelisk kvinna - Susan Nathan - och en intervju med en judisk, israelisk man. Vi undersöker deras tankar angående deras identitet med utgångspunkt i teori om nationalitet, etnicitet politisk identitet och medborgarskap. Vi diskuterar även analysformatet och jämför Nathans och den israeliska mannens uppfattningar av deras identiteter. Slutligen kopplar vi diskussionen med deras syn på Israel/Palestina-konflikten..