The purpose of this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both marketers and researchers. It is hard to find conclusive methods for how to carry out such a marketing campaign successfully leaving companies feeling that they first have to go through a trial and error process. This is evident in this case study, where viral marketing is degraded to a tool for generating awareness rather than producing actual results as part of a holistic marketing plan and where those results are too uncertain to rely on.

Depression är vanligt hos personer med Borderline personlighetsstörning (BPS). Det finns risk för att komorbid depression försämrar behandlingsutfall och minskar sannolikhet för remission från BPS, en problematik förknippad med signifikant funktionsned-sättning. Denna studie syftade till att undersöka hur patienter med BPS och samtidig depression, svarade på beteendeaktivering inriktad på att konkurrera ut ohälsosamma beteenden med hälsosamma. I single-case design om fyra patienter, registrerades aktivitetsnivå dagligen samt upprepade mätningar med validerade skattningsskalor under baslinje och aktiv intervention. Resultatet visade att patienterna hade stora svårigheter med registrering och närvaro, och att även om hälsosamma beteenden ökade i vissa fall så påverkades inte grad av depression..

A dilemma often met by entrepreneurs is whether or not to share information about their business ideas in order to increase the probability for success. The reason for sharing information is presumed to be an increased ability to develop the business idea, whereas the reason for maintaining secrecy would be to protect the idea from being stolen. Common as this dilemma is in practice, it is not very well covered in the entrepreneurial theories. The purpose of this thesis is to elaborate the theories in this subject by investigating an entrepreneurial case. The case shows that one possible solution to the dilemma is a situation-based information sharing.

Title: ?The director should be treated with silk gloves.? A discourse analysis of the film director as a leader and a case study of a short film Seminar date: 19 February 2008 Course: Master thesis in organizational studies, 20 Swedish credits Author: Johanna Ranes Advisor: Ph.D. Nanna Gillberg Key words: Film, the film director, discourse analysis, social constructionism, gender studies, creative leadership. Purpose: The purpose of this study is to illustrate and problemize the consequences of the traditional male domination in film creation for a female director by critically examining the construction of the film director. Methodology: The study is based on a qualitative case study which was conducted as a participant observation.

The purpose of this Bachelor?s thesis is to explore the useability of bibliometric analysis on scientists of the humanities. This is accomplished by doing a case study on philosopher Slavoj ?i?ek. The work process and the results the case study is able to produce and the limits of these results are then analysed and discussed.In the case study all scientific articles in English published 1987-2010 citing ?i?ek were analysed.

Abstract During object-oriented system development, programming should be preceded by analysis and design to assure that the system fulfils the demands of the customer and simplify during the development phase and documentation. When modeling the analysis and design phases, several different notations may be used. One of these is the UML (Unified Modeling Language) which this thesis will cover. The aim is to compare the use of the UML i practice versus what is said in the literature. The investigation is built upon interviews at different companies to receive their reflections about the UML.

The initial aim of the roll out of smart electricity meters in Sweden was to allow remote readings of the households? monthly electricity consumption for billing purposes. Since then the transition towards a smart grid has become a more prioritized matter. In the roll out of next generation smart meters more attention is therefore given to how the Distribution System Operator (DSO) can benefit from the meter through different smart grid applications. This study uses a qualitative research method to identify three general fields of application and 15 specific concepts corresponding to ways in which the DSO can create added value from the information provided by the smart meter.

In Jan Jagers and Stefaan Walgrave theory about populism as a political communication-style they claim that one can find this in the rhetoric of political parties. In their study of Belgian politics they found that the extreme-right party Vlaams Block has embraced this populism to a larger extent than other parties. Based on this theory this thesis aims at finding populism as a communication-style in three different Swedish political parties with the purpose to see if the extreme-right party ?The Sweden Democrats? will show populism to a larger extent than other parties, as was the case in the Belgian study.Based on Jagers and Walgraves operational definition of populism as a political communication-style this thesis applies it to the rhetoric of three different parties being ?The Social Democratic Party?, ?The Moderate Party? and ?The Sweden Democrats?. This is done in order to be able to clarify on the one hand if their theory is applicable to the Swedish case and on the other hand to what extent populism as a communication-style exists in Swedish political rhetoric.The method for this thesis has been a qualitative text analysis since and leads to the result that Jagers and Walgraves theory of populism as a communication-style is applicable to the Swedish case and that ?The Sweden Democrats? to a larger extent uses this political communication style, than the two other parties..

To reach an Ecological Sustainable Development, Sweden has established environmental quality objectives. Green spaces are attractive for exploitation and in Sweden the access to large jointly green spaces has decreased, which has impact on humans recreation and the biodiversity. The economic aspect has great impact on the planning process which gives indications that the environmental objective may collide with other sector goals within the municipality. The thesis overall aim is to see how the management by objectives for the green spaces implements and how the green spaces is handled in the planning process in a specific case. The thesis builds on a content analysis, strategic interviews and a case study.

Att som entreprenör utveckla en ny idé till en kommersiell och lönsam produkt är ingen lätt uppgift. Förutom de rent tekniska utmaningarna så måste expansionen av företaget och utvecklingen av produkten eller produktionsprocessen finansieras. Denna uppsats kommer att behandla frågan om det finns några framgångsfaktorer eller fällor som expanderande teknikföretag lätt hamnar i genom en kvalitativ studie av två case-företag. Målet med denna uppsats är att på djupet studera vad expanderande företag bör tänka på vid extern finansiering med kapital mot ägande, även kallat riskkapital. Utifrån teoriavsnittet kommer samband att kopplas till case-företagens genomförande av den externa finansieringen.

To achieve the requirements to decrease emissions of greenhouse gases by 20 % by 2020, Swedenneeds to increase its use of bioenergy. In doing so it seems natural that those who already haveaccess to large amounts of biofuels in the form of by-products such as straw, wood chips anddigestible materials take advantage of these assets locally. By combining production of heat withpower production at the farm it may be possible to not only reduce the direct use of fossil fuel forheating but also reduce energy costs.The purpose was to simulate different cases of using a small scale biofueled combined heat andpower plant for farm-based systems. A MatLab-model was developed and used to draw conclusionsabout the costs for production of heat and electricity with different conversion technologies.The model uses climate data to simulate the variations in heat energy demand on a day-to-day basis.The given heat demand is the base of the simulation and from this the possible electric output iscalculated. This study has focused on the impact of the following properties: electric-, heat- andtotal efficiency, fuel, fuel price and specific fuel requirements.

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.

Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies? identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings.

The Court of Justice of the European Union has progressively revised the rule of purely internal situations to ensure a wider scope of application of the economic freedoms as well as the EU citizenship right to move and reside freely within the Union. This development, combined with the increasing importance of fundamental rights, has strengthened the family life protection of those EU citizens who come within the scope of EU law. The limit between the individuals who may benefit from a EU right to family reunification and fundamental rights protection and those who find themselves in purely internal situations has, however, become more legally uncertain. The disadvantage suffered by those who fall outside the scope of EU law is known as reverse discrimination.The 2011 case Zambrano confirmed the trend towards an increasingly generous EU law protection of family life in cases where the exercise of freedom of movement and enjoyment of EU citizenship rights is potentially restricted by a Member State measure. By contrast, in the subsequent McCarthy- case, it became clear that families in purely internal situations may only rely on national immigration and procedural law to obtain family reunification and protection of their fundamental rights.

Denna studie syftar till att, utifrån ett personal- och brukarperspektiv, undersöka vilka yttre och inre maktaspekter som kommer till uttryck och påverkar CM-teamets arbete samt hur dessa maktaspekter tar sig i uttryck i relations- och motivationsarbetet. CM-teamet är en verksamhet som arbetar för att samordna insatser från kommun och landsting för de individer som har ett vårdbehov för sitt missbruk och sin psykiska problematik och som faller mellan stolarna. Denna studie är baserad på en kvalitativ metod där materialet analyserades med hjälp av meningskoncentrering. Vi har gjort intervjuer med såväl personal som brukare på CM-teamet för att belysa två perspektiv av verksamhetens arbete. Resultatet visar på att de yttre maktaspekterna dels påverkar och begränsar CM-teamets arbete men även påverkar de inre maktaspekterna vilket tar sig uttryck i paternalism från personalens sida.