Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ?normal? month. The purpose of this study is to analyze the marketing of Shopping Centres during the Christmas period, and analyze how this marketing contributes to the visitors? choice of Shopping Centre. This is a positivistic study that combines a quantitative and a qualitative method.This study concludes that range of stores and distance are the most important factors when a visitor decides which Shopping Centre to visit. During Christmas it is important to create a Christmas feeling, preferably made by offering decorations and music.

The freshwater pearl mussel (Margaritifera margaritifera) is threatened throughout its range. There has been a substantial decline of the species and one major reason is habitat degradation. We investigated how the substrate composition of the bottom floor affects the regeneration of the mussel by analyzing data from the Västerbotten County Board?s inventory of the freshwater pearl mussel. The results implied that fine material such as fine sediment and sand might be detrimental to regeneration whereas gravel and boulders and in particular stone seem to be beneficial.

This thesis describes the evaluation of a prototype (Illustrator) for future simulator training of Within Visual Range - combat in the Swedish Air Force. The main focus was to collect and transform user acceptance data (expert opinions) to useful guidelines for continued development. Thirteen active fighter pilots participated in the study. The aim was to use expert opinion to study a) the psychological user acceptance, and b) the technical user acceptance, of the Illustrator together with c) gathering opinions for future improvement. Three psychological aspects were rated before and after the sessions to measure psychological user acceptance.

The purpose of this thesis was to trace and discuss tendencies in the debate of the computerization of the libraries, in Swedish library press during the period of 1970-1999. The set-out was the issue of how the library journals, as representatives and mouthpieces of a by tradition humanistic profession, coped with a revolutionary innovation related to a field (data technology) which they hadn't any knowledge or even interest in. The examination included three Swedish library journals: Biblioteksbladet with connection to Sweden?s most established library organization (SAB); Bis which is founded upon a socialistic base and; DIK-forum rooted in the union. The analysis of the debate was partly based on three different sets of values related to data and systems development.

A large part of the interactions between horse and rider during horseback riding takes place through the reins and the bit and devices for measuring the tension on the reins, rein tension meters, has fairly recently been developed. To safeguard the welfare of the ridden horse riders need to be aware of the rein tension they apply and actively work to decrease it. Furthermore, there is a need to develop the study of rein tension through new techniques and refined analysis procedures. A good-quality rein tension meter should be small in size, sensitive, durable and as accurate for light rein tension as for strong forces. Rein tension meters used in research on horse and rider interaction commonly depend on strain gauge technique for generating rein tension data.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

ABSTRACTBackground: On behalf of the Orthopedic clinic, Västerås, a study has been conducted with focus on comparing the results after conservative and surgical treatment due to complete achillestendon rupture.Aim: To compare results when testing the active and passive range of motion, calf muscle endurance, estimation of pain related to the achillestendon and self-efficacy to be physically active for individuals who have undergone conservative or surgical treatment after complete achillestendon rupture.Method: 14 individuals afflicted by complete achillestendon rupture in 2010 were recruited as a purposive sample. Examination were conducted of: Ankle range of motion with a goniometer, calf muscle endurance through a toe-raise test, estimation of pain intensity related to the achillestendon by VAS and self-efficacy to be physically active through ?Exercise self-efficacy scale?. P-value and the median were calculated.Result: The results of ankle range of motion and calf muscle endurance were based on the difference between the injured and the healthy side. When testing active plantarflexion the conservative group had a median of 4 ? and the surgical group had a median of 10 ?.

This is a study of the discussions and sense making that HR-professionals and HR-students present concerning the phenomenon of diversity, through the theory of social representation.Our purpose is to study the reasoning around the phenomenon of diversity and what meaning HR-students and HR-professionals create around it. This study also attempts to examine how HR-professionals and HR-students reasoning and interaction differ from each other. In this study we have used the qualitative method of social representation through focus groups.The common themes found in the data material were the meaning of the phenomenon diversity, how the work with human resources can be connected to the phenomenon of diversity and diversity as an issue in society. The main result in this study was that we found a wide range of meaning put into the word diversity by the participants and that the individuals in the focus groups actively strived for consensus..

A conference is not only a meeting but an experience as well. The purpose of this study was to analyze and evaluate four conference organizers within the area of Stockholm Sweden, and to identify their range of activities. Studies were made regarding these conference organizers and how they cooperate with other companies to offer a wider aspect of range. The purpose was also to find out how the demand side of the market appears. The demand side of the market could give an implication of how the conference organizers appear from their perspective and how the conference organizers adjust to their demand.

Alltför många organisationer har datalager innehållande stora mängder sovande data, det vill säga data som sällan eller aldrig används. Sovande data påverkar en organisations datalager negativt eftersom den försämrar datalagrets prestanda, kostar pengar i onödan och påverkar datalagrets infrastruktur negativt. Enligt Inmon, Glassey och Welch (1997) är det en mycket svår och komplex process att rensa ut sovande data ur sitt datalager. Administratören måste ha kunskap om vilka datatabeller i datalagret som används och vilka rader utav data som används för att kunna ta bort data från datalagret. Enligt Inmon m.fl.

A new project has developed at the Swedish University of Agricultural Sciences in Alnarp during the spring of 2006. The garden design students has, during the course Interior Garden Design designed and built an construction with a new range of plants for Swedish conservatories. The plants are mainly from the cool temperate areas, instead of the tropical which often are the most common in public spaces. This means, among other things, that the cost for warming is very low. The working process and the construction carried on as workshops in the conservatory at Trädgårdslaboratoriet in Alnarp. During a few weeks the hole construction is completed.

This paper intends to examine how parents think and reflect on gender issues when they borrow books for their children at the library. The theory applied is Yvonne Hirdman?s theory of a gender system. A questionnaire was made available at the Children's department of Uppsala City Library in February, 2010. The material was compiled and analyzed with the intention to try to detect trends, patterns and themes, rather than statistics and hard data.Parents in the study perceive themselves as gender-conscious.

AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.

Since energy simulations are used to verify that projected residential buildings will reach the current energy requirements it is important that the results are reliable.This report investigates the extent of uncertainty in energy simulations, estimates the causes of the uncertainty and its economic and environmental consequences.The method used in this report is based on three validation methods; empirical validation, analytical validation and comparative validation. The analysis was carried out for five multi-family dwellings in Uppsala with installed meters for energy measurements. One of these objects, Klockarlunden, was studied in more detail than the others.The results show that the deviations are between 10 and 29% for the studied objects, which means that the uncertainty is estimated to be at least 29%. All simulations underestimate the buildings need of energy. The simulation for Klockarlunden can predict the energy consumption to be within the range of 46-98 kWh/m2year with 90% confidence level based on the current uncertainty.

This literature review summarizes available data on infection with the parasitic roundworm, Ascaridia galli, as a cause of disease in poultry, including the consequences of a conversion to alternative production systems. Ascaridia galli has a direct life cycle with resistant eggs that survive and are easily spread in the environment, especially in systems with bedding materials where the faecal contact is high. The infection is usually subclinical but depending on the infection dose, the symptoms range from weight loss and diarrhea to mortality. Factors such as the feed composition and genetic variation among different hybrids clearly affect the establishment rate of the infection. Ascaridia galli will probably become an increasing problem, with a shift from the traditional battery cages to alternative systems where the risk of re-infection is high.