Syftet med denna studie är att få en djupare förståelse för fenomenet emotionellt lönearbete och vad fenomenet innebär för butiksmedarbetare i en organisation som har kundinteraktion både face-to-face och via telefon och/eller e-post. Vi ville undersöka butiksmedarbetarnas gemensamma erfarenheter av att upprätthålla en fasad utåt mot kunderna. Även en jämförelse av resultatet mellan den fysiska butiken och web-shopen har gjorts. Den teoretiska utgångspunkten influerades av den tidigare forskningen som finns och grundas i Erving Goffmans dramaturgiska perspektiv och Arlie Hochschilds teori om emotionellt lönearbete. Resultatet bygger på sex djupgående semistrukturerade intervjuer ur ett fenomenologiskt perspektiv.

Problem Vi ämnar utreda om det finns ett samband mellan butikslojalitet och EMV-lojalitet. Vi studerar befintliga märkes- och butikslojalitetsteorier för att genom dessa skapa en för vårt syfte relevant modell. Syfte Vårt syfte med uppsatsen är att utreda huruvida ett samband finns mellan butikslojalitet och EMV-lojalitet på den svenska dagligvarumarknaden. Metod Arbetet är av induktiv karaktär och bygger på en explorativ studie av lojalitetsaspekter inom dagligvarubranschen. Metoden i uppsatsen är uppdelad i två huvudsteg: övergripande och handgripligt tillvägagångssätt.

Summary                                                               Overweight and obesity in Sweden and in the rest of the industrialized world continues to increase. This results in increased costs both to society and the healthcare system. Part of this development is the increasing consumption of sugar and that is what should be restricted to tackle this growing social problem. Part of the increased consumption of sugar in Sweden was the launch of pick and mix ingrocery stores.  This study aims to examine how store managers look at their public health responsibilities, and investigate how managers of grocery stores think about health and health aspects in general and about the sugar consumption in particular. Semi-structured "face to face" interviews was used to collect data and seven grocery store managers participated in the study.

AbstractTitle: Communications through Social media ? new challenges for organizations Kommunikation i sociala medier ? nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this thesis was to explore what kind of challenges organizations face when communicating through social media. Because social media is a new phenomenon the thesis also examined how organizations active in Sweden today looks upon, defines, monitoring what is said about them and uses social media today.Method: The thesis was based upon the qualitative gathering of empirical facts. Through deep interviews with five organizations and literature studies the author was able to gather the results.Theories The analysis is primarily based upon theories about organizational communications such as PR, Rogers?s diffusions of innovations and the marketing mix.

The study addresses the field of design as a profession and examines the views on strategic management in a design project among nine selected graphic designers. The graphic designers who participate in the study are permanently employed at design companies in Stockholm. The study has a qualitative approach and the method is based on face-to-face interviews. We have chosen to examine this subject due to the opinion among professionals that strategic management in the design industry has increased during the last decades. There is a belief that strategic management in some cases are used too extensively as a way for design companies to make more money.

As an effect of increased living standards and improved health care, life expectancy has risen in many parts of the world. At the same time, welfare diseases such as diabetes and obesity increases. As the number of elderly and long-term sick rises, so will the medical care needs. E-health applications are often presented as a way to meet future medical and doing so within the scope of existing resources. By facilitating health communication and widen access to health services by offering them online, e-health applications encourages people to become more engaged in their own health, thus working proactively towards a healthier population.

The drama of Kristina Lugn?s Kvinnorna vid Svansjön (The women by the Swan Lake) takes place in the dialogue and language; the same ambiguous language that is found in Lugn?s poetry. In this essay I examine how meaning and dramatic tension is created in the dialogue of Kvinnorna vid Svansjön.I describe the play, using concepts from various drama theories. However, the most important concepts of classical drama theory such as "story" and "plot" are not really applicable. This is because of the contradictory information given in the dialogue.

The aim of this thesis is to analyze the academic discipline translation studies; the analysis centers upon bibliometric aspects, and is carried out chiefly by means of quantitative methods, enabled by the databases Web of Science and Scopus as well as by the corpus-linguistic software Wordsmith; however, this quantitative focus is complemented by auxiliary qualitative means of investigation, i.e. a discourse-analytically oriented study of a corpus of domain-endemic reviews.A number of core journals are analyzed in order to show what and whom are cited in translation studies, and, furthermore, what adjacent domains hold sway over it; attention is also given to influential authors, regions and languages operating within the domain. It is shown that the domain under scrutiny is quite differentiated, even fragmentary; the term pluricentric is used to describe this tendency towards sprawling. No superior authors (in terms of publication frequency) emerge, which arouses the suspicion that the domain may be conditioned by a hierarchical divide between journals and monographs. Furthermore, it is clear that translation studies is a eurocentric domain: European languages dominate.

In this work we?ve been focusing on how to adjust educational computer games in order to make them suited for the educational context of upper secondary school. Our opinion and entrance to the study is that the related developers of the subject, in some ways, have failed to successfully combine and find the balance between the entertaining and pedagogical aspects in the games. Our main questions is which aspects in the games game developers need to take in consideration to satisfy the pupils, but also what qualities that is needed for them to function in their educational context. In order to do that we had to investigate the people of the target groups own perspective on what technological and social aspects in the computer games they assess as important.

Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..

SyfteSyftet med detta arbete är att beskriva och analysera hur Company TEN bygger och kommunicerar sitt varumärke och hur de uppfattas av andra företag. Avsikten är att även beskriva och analysera hur företagets nätverksrelationer används och bidrar till varumärkesmarknadsföringen. Med detta syfte utvecklades även två forskningsfrågor:Hur kan ett litet bolag bygga upp ett starkt varumärke och image i musikbranschen?Hur sköter och nyttjar ett litet bolag nätverksrelationer gentemot andra företag för att bygga upp ett starkt varumärke i musikbranschen?  MetodDenna uppsats är av en kvalitativ fallstudieundersökning med något av en abduktiv karaktär. Fallstudieföretaget jag valt är Company TEN, ett mindre musikbolag som arbetar med 360-avtal.

Syfte: Personalomsättning är ett omfattande problem i fastighetsmäklarbranschen. Eftersom vi utbildar oss till fastighetsmäklare, är studien av intresse för oss då vi vill få insikt i personalomsättning och vilken betydelse ledarskapet har för medarbetarna. -          Syftet med vår studie är att undersöka hur ledarskapet kan påverka personalomsättningen inom fastighetsmäklarbranschen i Sverige.Metod: Vi har använt oss av en kvalitativ metod. Datainsamlingen har utförts i form av semistrukturerade intervjuer. Vi har utfört totalt 16 intervjuer, fördelat på 11 medarbetare och 4 ledare. 14 av intervjuerna har utförts face-to-face, och två har skett via telefon.

What is e-leadership and how can it be framed in a distance context? How can work motivation be understood as a correlated theme? In prior leadership research and theory it has been taken for granted that leadership occurs in a face-to-face environment, so how to study leadership in a remote context? According to recent research, e-leadership defines this leader-member relation in this new arena, and a central focus of this research has been on communication. Communication is a central theme in the remote setting because it is the only interaction arena which allows leadership to be seen and understood. By conducting a case study in a multi media organization with distance working journalists as focus group this essay aims to bring a deeper understanding of how e-leadership works and how it effects work motivation. The field of media organizations is interesting to study as distance work is not an unusual working environment for journalists, and research has indicated that work motivation needs for these highly specified creative workers are somewhat differentiated from other, for example industrial workers, which implies that motivation theories urges an update.

Background: Media has for a long time been reporting about the audit industry, often focusing on so-called auditing scandals. Economic journalism has grown stronger, the corporations are given more and more power in society and the public interest is increasing. We intend to examine how mass media affects the expectations gap and how the auditing firms operate strengthening the society?s confidence in the industry after mass medial exploitation. We also want to investigate whether the relatively new phenomenon social media is affecting the auditing firms and industry?s external communication, as well as what consequences negative publicity may have for the individual auditor.Aim: The aim of the study is to create an understanding of the audit industry?s relation to the media as well as to describe and analyze how mass media?s coverage is affecting the audit industry, auditing firms as well as the individual auditor.

Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman?s whim, exposure, relationships and associations..