Distansledarskapets spelregler - en fallstudie av utlokaliserade journalisters upplevelser av distansledarskap och arbetsmotivation
What is e-leadership and how can it be framed in a distance context? How can work motivation be understood as a correlated theme? In prior leadership research and theory it has been taken for granted that leadership occurs in a face-to-face environment, so how to study leadership in a remote context? According to recent research, e-leadership defines this leader-member relation in this new arena, and a central focus of this research has been on communication. Communication is a central theme in the remote setting because it is the only interaction arena which allows leadership to be seen and understood. By conducting a case study in a multi media organization with distance working journalists as focus group this essay aims to bring a deeper understanding of how e-leadership works and how it effects work motivation. The field of media organizations is interesting to study as distance work is not an unusual working environment for journalists, and research has indicated that work motivation needs for these highly specified creative workers are somewhat differentiated from other, for example industrial workers, which implies that motivation theories urges an update. The data was collected by individual interviews which later were transcribed and categorized into emerging themes. The themes were then analyzed through the theoretical framework. The results from this case study implies that the distance working context includes several challenges and more responsibilities in a comparative to a physical environment where there are other service units. For example the social aspects of having meaningful social relationships to coworkers and leaders is a challenge in a context where there are few, if any physical meetings. The time pressure in the daily work makes the communication mostly work based, and there is little time over for small talk. The distance work environment also includes more responsibilities in terms of watering the flowers at the office, filling up the printer with paper and other responsibilities not strictly attached to the work assignments, but still a part of them.