The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives of the work are REACHed by using two main methods, document analysis and qualitative interviews. The study has been performed on three university libraries.

The aim of this Master's thesis is to examine how blogs are used by public libraries for marketing purposes, and how librarians who blog perceive their blog as a marketing tool. The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians representing eleven different library blogs. The theoretical framework and concepts are taken from marketing theory, including Kotler's marketing mix, relationship marketing, and theories on the marketing of non-profit organisations, knowledge organizations, the Internet, and blogs. Our results and analysis reveal that libraries use blogs because they are an easy tool to use, they represent a new way to inform users about the library, they are a way to improve contact with the users and a way to REACH potential users. According to the librarians we interviewed, blogs can be used to market libraries in a number of different ways: by disseminating information on the library and its various media and events, by providing a forum to demonstrate the skills of the librarians, and as a way of changing the image of the library.

This study investigates the use of the social network Facebook among 67 Swedish libraries; 27 academic libraries and 40 public libraries. Data is collected through an analysis of the libraries? Facebook pages and through an email survey. To analyze the data, a series of statistical analyses were performed.The results indicate that the public libraries more actively posted Facebook updates than the academic libraries and that the libraries that had a policy for use of Facebook/social media more actively posted updates than those libraries that did not have such policy. The libraries use Facebook mainly to post links and photos and to announce events, provide book recommendations, and to emphasize special occasions.

Banking systems in India is quite popular and it needs some more changes to REACH all the customers. Lack of the service is main problem in Indian baking system. If the common person wants to open the account, it take?s little bit high cost and banks are not near the people location. Due to the Lack of service, people do not want to be a customer of the bank.

?VeckoRevyn ? your best friend in good times and bad?? is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message REACH the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence.

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to REACH and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of REACHing a specific audience.

This essay is divided in several different parts, but all are tied up together by a fact that we want to increase productivity. We hope to do that by programming the PLC and to REACH this with a better security for the person how are going to handle the cutting machine under it?s cutting process. We should as well look for some other ways to come up with better instructions and way to work and handle yourself during work. This programming is done in GRAPH7.

When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to REACH growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to REACH this target group, but also be a contributing reason for older women to see the market opening for them.

Background: Many companies have outsourced their IT-operations and their expectations of what this IT-outsourcing will contribute to the business are high. Cost cuts are not always a natural outcome of IT-outsourcing. Many companies that have outsourced their IT-operations consider it to be problematic and complex to exercise management control and REACH cost control which was the purpose of the IT-outsourcing. Purpose: To describe and analyze what affect IT-outsourcing has on a company?s management control system and a company?s possibility to exercise cost control.

Presently Sjöfartsverket do their maintenance according to a standard program, which means that every maintenance task will be done when the task limit occurs. This leads to a very long downtime for the aircraft in some occasions and very short downtime in others. The goal with this work is to REACH a higher regularity of the aircraft operation. To REACH a higher regularity for the operational needs, this work will present a hypothetic better maintenance concept for Swedish Maritime Administration. The concept is based on equalized maintenance structure, which means that every maintenance occasions are meant to take the same time to perform.

This Master?s thesis explores the staff responsible for children?s culture in the south of Sweden, in north-east Scania. This thesis seeks to answer the following questions: What kind of culture is offered to children in their spare time? Can children influence culture in the investigated region, and do the people in charge listen to the children?s ideas? How are children in the region informed about cultural events? In my research I used enquiries and worked with the investigation program Query & Report to collect the material. The study consists of the staff, i.e.

Background: Since1994, the EU NickelDirective is limiting the release of nickel from objects that are in prolongedcontact with skin. Despite this, nickel is still the most common cause of contactallergy in industrialized countries. This could implicate that other productswith short contact to the skin, which are not restricted by EU´s legislation inREACH (Registration, Evaluation, Authorisation and Restriction of Chemicalsubstances), could be a source of nickel or cobalt exposure. There is no limitfor cobalt release within REACH. To determine if there is cobalt or nickelpresent on the surface of a material and if metal can be released in contactwith the skin, there are quantitative and qualitative methods, such as the DMG(dimethylglyoxime)-test, the cobalt spot-test and a method for releasedetermination according to EN1811.Objectives: Laptops are not included in the REACH legislation.

The present study is embedded in the research field of Personal Information Management (PIM) and its goal is to contribute to this research area by showing information management aspects in untraditional contexts, as in the social networking site Twitter. The aim and purpose of this two year's master thesis was to investigate the beha-viour of librarians within the context of Twitter. The objectives of this thesis focus on the query of the informa-tion management aspect of Twitter, and on the investigation into whether Twitter offers the possibility to REACH a state of flow while using it, as well as inquiring into the relationship between Mihaly Csikszentmihalyis flow theory and PIM. The theoretical framework of this thesis is centred upon the flow theory and the conditions that are necessary to REACH a state of flow. To fulfill the purpose of this thesis a directed content analysis is applied as an investigative method, where its in-depth research aspects will be applied upon the empirical material, which contains 429 tweets.

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies REACH out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way REACH the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

The purpose of this research has been to find out whether and how teachers stimulate and motivate well achievers in the elementary school to REACH a higher level. To gather information I visited two different schools within the same county in Stockholm and on each school I met and interviewed with two teachers. The answers received from these interviews are presented in this study as my results. I found that the teachers feel that students that do well in the classroom many times work as role models for the other students. Often these students require extra material as they usually finish their workload ahead of others.