Sökresultat:
15851 Uppsatser om Quantitative perspektiv - Sida 12 av 1057
Delaktighet och inflytande på IKT i förskolan - ur ett barns perspektiv
Syftet med denna studie har varit att undersöka barns perspektiv på delaktighet och inflytande kring Informations ?och kommunikationsteknik (IKT). Studien grundar sig på en kvalitativ metod och empirin har samlats in på två olika förskolor där vi genomförde barnintervjuer med sammanlagt 10 barn. Studiens teoretiska ram är barndomssociologi och med hjälp av begrepp såsom barns perspektiv, delaktighet, inflytande, samt kompetenta barn genomförde vi vårt analysarbete. Resultatet visar att barnens delaktighet och inflytande kring IKT-verktygens användningsområde i förskolan är begränsad.
Yes Logo
Abstract
Title: Yes logo! What defines a good logo?
Authors: Fredrik Dahlin and Vladimir Zunkovic
Supervisor: Klaus Solberg Söilen.
Department: School of Management, Blekinge Institute of Technology.
Course: Bachelor?s thesis in Business Administration, 10 credits.
Purpose: To find out which are the defining characteristics of a good logo,
from a scientific point of view.
Method: We have used a qualitative method consisting of interviews with experts
within the marketing area with the goal to test the Swedish point of view
against the one in the litterature.
We also used a quantitative method to investigate the publics attitude towards
the testlogos we created. The purpouse of this poll is to test different
colourcombinations and how the marketsegments feel about them. In this poll we
used statistical methods to make sure that the agelimits and the number of male
and female respondents are correct.
We executed another quantitative study towards Swedish marketing companies to
create an idea of the businesses thoughts about a good logo are.
Results: A good logo is a simple symbol or geometrical form consisting of a
combination of colours that reflect the company?s core values, visions and
goals.
Profitability of Momentum Strategies on the Nordic stock market
Purpose: The main purpose of the thesis is to examine the profitability of Momentum Strategies on the Nordic stock markets. This will provide insight and contribute to the debate on efficient markets. Finding profitable Momentum Strategies will provide strong evidence of inefficiency in the market. A secondary purpose is to examine factors which might cause or impact the profitability of the Momentum Strategy. We will look closely at the relationship between the profitability and factors such as risk (CAPM-beta), market capitalization, trading volume and seasonality.
Belöningssystem i bilhandelsbranschen : En studie av Toyota Stockholm
The purpose of this case study is to examine and analyze CEO: s and the sales departments incentive program of the case company. Also to find out if the present incentive program is effective.The survey is a case study where a combination of qualitative and quantitative approach has been used. Relevant Theories is applied on the empirical material..
Radiotystnad resulterar i fullt kaos : En studie om Malaysia Airlines kriskommunikation
The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.
Sverigedemokraten kommer! : ?En kvantitativ studie av hur Sverigedemokraterna gestaltades i lokalpressen under månaden för riksdagsvalet 2010
AbstractTitle: The Sweden Democrat is coming! ? A quantitative study of the framing of the Sweden Democrats in the local press during the month of the parliamentary election in 2010 (Sverigedemokraten kommer! ? En kvantitativ studie av hur Sverigedemokraterna gestaltades i lokalpressen under månaden för riksdagsvalet 2010)Number of pages: 41 (42 including enclosures)Author: Tobias EnefalkTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Informatics and Media, Uppsala UniversityPurpose/Aim: This essay seeks to study how the Swedish political party the Sweden Democrats was framed in Swedish local press during the month of the parliamentary election in 2010. The study is based upon eight local newspapers located in the municipalities where the voting result for the Sweden Democrats increased the most and the least.Material/Method: The material consists of 263 articles from eight different local newspapers gathered from the month of September 2010 (the month of the election). Using a quantitative content analysis and a cluster analysis inspired by Matthes & Kohring, a comparison of the framing is made between the different newspapers. The results of this comparison are then analyzed and discussed by applying theories of political communication, media logic and framing.Main results: The results show that some similarities and some differences occur regarding the framing of the Sweden Democrats between the different newspapers.
Öppet eller dolt? : En studie om viral marknadsföring på Youtube
AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.
?De handlar inte alltid om att vinna? : En kvalitativ intervjustudie om handikappidrott utifrån ledarnas perspektiv
This study aim to investigate the conditions framing the professional development situation for physical education teachers (PE) in a small municipality in the south of Sweden. The Swedish National Agency for Education declare that "focus must be directed towards strengthening the teachers' profession", and that "schools need well-trained teachers and good teaching to help students achieve good results". The study focuses both the schools? contribution and the way in which the teachers take own initiative and are motivated to develop their professional skills. The investigation is all based on teachers' perspectives.
"Frälzaren" : En studie i anva?ndningen av religio?sa metaforer i fotbollsrapporteringen i sportjournalistik
The aim of this study was to examine how sports journalists used religious metaphors when covering football during the time span of the study, and how the athletes were portrayed as a result of the usage. The aim was also to study if the usage differed between the two newspapers chosen for the study, one of which is a morning paper (Dagens Nyheters sport section) and one which is an evening paper (Sportbladet).To answer our questions we used a quantitative and a qualitative method, the later of the two was based on a metaphor analysis. The quantitative method consisted of a content analysis where different variables were examined. The time span of the study is articles from one year.The results show that the religious metaphors were used in many ways. Some religious metaphors, such as ones including the word miracle, were more prominent than others.
Bergslagens Sparbank : En marknadsundersökning av bankens företagskunders attityder
Title: Bergslagens Sparbank ? A market survey of the bank?s corporate customer?s attitudesSeminar date: 2010-02-05Course: Individual essay, 30 higher education creditsAuthors: Mathias Lindberg, Bogdan EfimovAdvisor: Pia LindellKey Words: relationship marketing, finance industry, customer satisfaction, customer loyaltyPurpose: The purpose of this essay is to try to identify those factors that lead to customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank. The purpose is also to find out what the corporate customer think about Bergslagens Sparbank and why they think as they do.Method: For this essay the authors have chosen to use a combination of qualitative and quantitative methods. The reason for that a combination of these methods have been chosen is because the authors thought that it was a proper way to answer the essays main questions since these questions are of both qualitative and quantitative nature. Further the essay is built on an abductive approach.Conclusions: We have identified several factors that create customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank.
Synen på läxan ur lärares perspektiv
Syftet med studien var att undersöka lärarens pedagogiska perspektiv på läxans funktion i undervisningen. Vårt resultat visar att lärarna använder läxan som ett pedagogiska verktyg i sin undervisnig. Men även att lärarna använder läxan som ett socialt-, moraliskt- och fostransverktyg. Studien visar att läxan är ett komplext fenomen som inte går att ses ur enbart ett perspektiv..
Varumärkesexponering i televisionen : - en jämförelse mellan SVT och TV4 2003 och 2006
AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.
Att leva med långtidstrakeostomi
Background Swedish nurses are required by law to document nursing care. Studies have proved scarce in nursing documentation with regard to written language, the nursing process and the nurse´s caring perspective. Educating nurses in using the VIPS model have improved nursing documentation. Few studies have included nursing documentation of psychiatric care.Aim The aim of this study was to describe nursing documentation within psychiatric care of inpatient settings.Method A quantitative, retrospective descriptive research design was applied. A total of 60 nursing journals from a psychiatric department of six wards were studied.
Vill du prata?
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.
Magi eller vetenskap? : Fyra specialpedagogers beskrivningar av sitt arbete med elever med läs- och skrivsvårigheter
Uppsatsen avser att ta fram exempel pa? hur specialpedagoger beskriver sin undervisning av elever med la?s-? och skrivsva?righeter. Dessa exempel sa?tts i relation till olika teoretiska perspektiv fo?r att se i vilken teori de intervjuade specialpedagogerna grundar sitt arbete. De teoretiska perspektiv som uppsatsen har underso?kt kopplingar till a?r det kategoriska perspektivet, det relationella perspektivet samt dilemmaperspektivet.