Vi har funnit att fyra faktorer tillsammans kan bidra till ett ökad CTR. Dessa är: design/utformning, målgruppsanpassning, involvement och varumärkeskännedom.

Tillsammans med en muntlig presentation ingår den här rapporten som examination i kursen Examensarbete i ADB, 20p vid Högskolan i Skövde. Kursen är det sista momentet på det dataekonomiska programmet.Syftet med undersökningen, som genomfördes i samarbete med företaget Arthur Andersen i Stockholm, var att utvärdera om Change Management kan användas som stöd vid införandet av informationssäkerhet i olika organisationer. Dessutom skulle undersökningen visa lämpliga mått för att kunna mäta resultatet av införandeprocessen.Med hjälp av besöksintervjuer av personer med erfarenhet av arbete med informationssäkerhet, gjordes en kartläggning över hur införandet av informationssäkerhet går till idag. Kartläggningen låg sedan till grund för en jämförelse med metodstegen i Change Management. Resultatet av arbetet blev en utvärdering av om Change Management är lämpligt som stöd vid införandet av informationssäkerhet..

The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

ABSTRACTProblems with high turnover in nursing has escalated during the last years both nationally and internationally. according to previous research job satisfaction and quality of care was connected to specific features of the hospital work environement. It was also recommended by Coomber & Barriball (2007) to analyze job satisfaction at ward level with qualitative interviews to get a deeper and more extended insight in which specific features are of importance.The aim of this study was to investigate and describe the experiance of job satisfaction in relation to quality of care from nurses perspective. This study was carried out at an orthopaedic ward with primary nursing as organizational context of care.Two focus group interviews were conducted, they comprised nine nurses with at least two years experiance of primary nursing. A qualitative content analysis with inductive approach was used in order to develop more detailed insights of potential factors influencing work satisfaction at ward level.

Tidigare studier har visat på att en finansiell kris leder till en minskad förekomst av earnings management som anses vara ett stort problemen i modern redovisning. Denna uppsats undersöker earnings managements förekomst bland svenska företag och hur den påverkas av en finansiell kris samt om det finns skillnader mellan olika branscher. Vi använder en modifierad variant av Jones modell för att mäta de diskretionära periodiseringarna, som likställs som earnings management, och jämför sedan förekomsten av earnings management före och under krisen samt mellan de fyra branscherna som studerats. Vi finner inte några skillnader i earnings managements förekomst innan och under finanskrisen men vi kan se att branschen Sällanköp i större utsträckning än övriga studerade branscher bedriver earnings management. Vår förklaring till detta är att övervakningen av företagens redovisning är generellt sett bra vilket minimerar möjligheten att bedriva earnings management men att det kan finnas brister för branschen Sällanköp..

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Att sätta personalen i fokus en modell om att möjliggöra för medarbetare? En fallstudie av Svenska Mässan.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

To guarantee protection of our drinking water, water catchment protections are established. These are divided into three different zones and in the first zone it is most likely that an activity, such as agriculture, will contaminate the water resource. Hence the activities are strongly regulated or banned. The EU communion is working towards a sustained water quality through several directives; Nitrate Directive, Waterframwork directives and Sustainable use of pesticide directive. The main purpose is to regulate the diffuse pollution from agriculture.This thesis is about how Denmark, Germany and France are working towards a sustainable agriculture within water protection areas.

Ip-telefoni.

In our everyday life we are constantly affected by sound; at home, on our way to and from work, when taking a walk through the woods and when we sleep. In discussions about sound one often talk about noise and to what degree a certain noise disturbs us. The positive qualities of a sound and what sounds contribute to the experience of a good environment is rarely discussed. The question of sound and the quality of sound is given more attention through the expansion of Stockholm, the city is becoming both bigger and more crowded. This raises new questions concerning the planning of the city e.g. should the changes of the sound quality in a place be one of the aspects taken into consideration when planning new buildings, are there ways to improve the sound quality in new building projects? Can we even improve the quality of sound in existing places by simple means? I have chosen to study four different areas in Stockholm; Hötorget, Mariatorget, Berzeliipark and Norrmalmstorg.

The management of assets in organisations today can be a challenging task and optimising their usage is critical to ensure maximum profit. For rental businesses offering tangible products efficient management of movable assets are an essential part of the business strategy. The main purpose of this study is to investigate how asset management and asset information management can be carried out in rental businesses and in what ways information technology can support it. By doing a literature review combined with a case study where three rental businesses and their use of information technology were examined we could identify several important aspects regarding asset information management. The results we have found is that rental businesses with a high degree of digitization in existing asset information management systems are able to rationalize existing work processes, which in some ways changes the roles of employees.

Humankapital blir en allt viktigare resurs för företag då utvecklingen går mot en mer kunskapsorienterad ekonomi. Medarbetares kunskap, motivation och förmåga kan därför, i linje med utvecklingen, skapa konkurrensfördelar för organisationer. Talent Management har utvecklats för att möta förändrade krav på arbetsmarknaden samt för att ta tillvara på medarbetarnas förmågor. Syftet med denna studie var att belysa hur tre företag i en kunskapsintensiv bransch, revisionsbranschen, praktiserar Talent Management samt analysera och förklara vad som format dess praktik. För att uppfylla syftet har studien haft ett deduktivt angreppssätt där tidigare teorier analyserats mot studiens empiriska information.

This final year project is dedicated to investigate the problem domain of system maintenance management. The purpose is to find problems in the system maintenance management of today. Whether there is any problem that can be elicitated in the requirements engineering?s phase that could help to obtain more maintenance management friendly systems and if it is not possible to obtain more maintenance management friendly, what else can be done?It has been learned that there are many problems today in the problem domain and the most great ones are the system documentation, stress and a systemknowledge lack among developers, system managers and system users.The requirements that have been found for this problem is good documentation, and use of simple solutions in the creating of the system..

Heartwood has always been a desirable part of the tree, due to it?s superior decay qualities com-pared to the sapwood. How the formation of heartwood works has been known for a long time, but which factors that initiates and stimulates the production are poorly understood. This case study presents the results of a study in which silvicultural treatments and site properties had a key position as factors to the formation of heartwood. According to the hypothesis the amount of sapwood is directly controlled by the size of the crown.