Personal trainer is a profession that has grown strongly in recent decades, and has become increasingly common in the labor market within the health sector due to the widespread and growing interest in health and self- improvement. Further more, personal training is a great example of occupations with a close interaction between producer and consumer. The purpose of this study was to examine whether and if so how, personal trainers experience that the relationship with the clients affects their own personal development. This by finding out what impact the profession has had on the personality, what impact the relationship with the clients has affected the leadership, and last what impact the relationship with the clients have had on the personality based on social and mental aspects. Based on the purpose of the study qualitative method was chosen and data was collected with qualitative interviews.

The aim of this thesis is to examine one part of Amazon.coms recommender systems: Similar Items. The purpose is also to show the difficulties with subject access, i. e. to find a similar book to the one you just read; problems with traditional systems versus the usefulness with recommender systems like Amazon.coms Similar Items. Similar Items presents a set, a cluster of related items to a given item based on customers co-purchase.

We have made a qualitative study of what the students at Södertörns högskola use Södertörns högskola?s intranet Kurswebben for and how they experience the use of it. For this purpose we have made a qualitative interview examination with six students. The empirical material has been analysed according to our own analytic model which is based on existing usability theories and consists of the tree parts content, function and design.Our conclusion is that the students use Kurswebben mainly to keep themselves updated, download teaching material and schedules. According to our study, the students most of the time experience their use of Kurswebben as simple, but sometimes have a reluctance to visit it.

The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.

This report presents a study of the basic criteria for computer programmes that may be consideredadequate for aiding children with autism in their education and upbringing. I have based thisstudy on descriptions, opinions and proposals from people who deal with treatment and/orother issues concerning children with autism, as well as relevant literature.The study has been carried out in a major Swedish metropolitan municipality. The intervieweeswere civil servants from this municipality and representing different institutional endeavourson the issue of autism.I used a combination of both quantitative and qualitative techniques, as there was need for bothstandardization and qualitative variation. The main aim of the study was to seek suggestionson how computer programmes should be. That is, if they are to be considered appropriate föraiding children with autism develop their personality.The general conclusion of this study is that computer programmes, that may be consideredappropriate for the above mentioned purpose, should have certain characteristics of whichpedagogic usefulness and user suitability are of primary importance..

This study focuses on the booking agencies in Sweden and their point of view on the reality with a focal point from the mass media perspective, which says that they have become rather wealthy because of the changes within the music business. The mass media describes the booking agencies situation as golden because of the economical and technological changes that more or less have paralysed the record industry. The study is performed with a qualitative approach and is based on interviews with relevant individuals from eight different Swedish booking agencies. These individuals have been chosen to match as many different segments in the booking agency business as possible. On account of the qualitative approach it is difficult to generalize the conclusion of the study.

The research of the essay will be about Solidarity, the Polish trade union that began to rise in the beginning of 1980. In more specific tendencies to the empirical study, it is interesting getting to know about when the free trade union was created with a view to liberate the Polish people from Communism.The essay will be studied as an empirical case study, with a qualitative text analysis. The content will also include how power is allocated to the political, economic and social aspects of the national, and international relations. Therefore it will be relevant to use a method of ideology analysis to the qualitative text.The result of the theoretical analysis was that it is difficult to apply the social movements into a political change, even if it leads to success. According to this, participants in social movements are able to use the most potential and most necessities of resources, just as activists tend to do in reality..

This essay deals with the influence of leadership on student use of Smart phones as an ICT tool at after school care. I use a qualitative, hermeneutical method that departs from two stories. I also use qualitative interviews with both structured and unstructured questions. My reflections and interpretations are, through the interviews, complemented by my colleagues? views of the use of Smart phones and how that is affected by how the activities are managed.

The purpose of this essay is to analyse the movie Hotel Rwanda from a didactic point of view using the movie?s use of history and historical culture as the main analytical tools. We also intend to problematize the use of movies in teaching focusing on the teaching guide from the Swedish film institution concerning Hotel Rwanda. We choose to work with a qualitative method. The reason why we decided to work with a qualitative method is the intention, as mentioned before, to analyse the movie using the tools we described earlier.

This qualitative study focuses on the investigation of different actor?s ideas concerning gender and womanhood in a post-socialist nation Bosnia and Herzegovina. The aim of this study is to try to provide experiences and attitudes of one not a new, but definitely one constantly changing phenomenon, trafficking in women for sexual exploitation. The qualitative data is mainly collected through nine interviews with people from Bosnian Governments, International organizations and NGOs during my stay in Bosnia and Herzegovina. The causes to trafficking are complex and intertwined but it directly relates to gender discrimination and attitudes on sexual relationships between women and men.

The chief aim of this study is to investigate the impact of context on written peer response. A second aim is to explore students? attitudes towards peer response. The investigation has taken place at an upper secondary school in the south-east of Sweden, involving 20 students in grade 2 and 3 in the course Swedish C. The investigation is based on the students? comments on their peers? speech drafts and six qualitative interviews.

This is a qualitative study where the purpose was to investigate what professionals experience to be the reason for an individual to become addicted to gambling and continues to gamble even though it leads to negative consequences. The purpose was also to investigate what the professionals experienced was of importance for an individual to recover from a gambling addiction. The study was based on qualitative semi-structured interviews with knowledgeable individuals in the field. The main findings of the study were that the motivation for individuals with a gambling problem to continue gamble was that they saw gambling as the solution to their problems by winning back lost money. It was common that gambling was an escape from anxiety, guilt, shame, and other gambling-related problems such as financial liabilities.

Title: Familjära chefer och opersonliga ledare ? en studie om reproducering av stereotypa könsroller i intervjuer med kvinnliga och manliga chefer i Dagens industriAuthors: Linnéa Pettersson and Lovisa WaldeckSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication, JMG, University of GothenburgTerm: Autumn 2013Supervisor: Mats Ekström, JMG, University of GothenburgPages: 33Purpose: The main purpose was to identify and examine the difference between how thebusiness newspaper Dagens industri portray male and female CEOs and executives.The study focuses on longer interviews of more personal character.Method: Qualitative content analysisProcedure: Fourteen interviews in Dagens industri, with seven men and seven women, were described and analyzed.Results: By using qualitative content analysis we were able to find that stereotypic gender roles are being reproduced in many ways in Dagens industri. The interviews with the female leaders have a more personal character with a larger focus on their private life while men gets to answer more technical questions related to their company. Women are questioned about their children and home while men are not.

The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

This qualitative study aims to investigate some secondary school teacers' attitudes to and experiences of motivation in their second language classrooms. Through qualitative interviews with five teachers some different perspectives on motivation and its function in second language acquisition have come to light. First, motivation is seen as something important and some teachers tend to distinguish between intrinsic and extrinsic motivation. Those who do so tend to value intrinsic motivation more highly. Secondly, teachers believe they can affect students' levels of motivation.