It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

Stamning är en komplex motorisk talstörning, vars neurologisk bakgrund fortfarande inte är klarlagd. En växande mängd studier ger dock stöd för att stamning kan vara orsakat av strukturella avvikelser i den vänstra hemisfären. En studie (Sommer et al., 2003) som använde transkraniell magnetstimulering (TMS) för att undersöka kortikal inhibition hos personer som stammar (PsS) fann som ett bi-fynd att den stammande gruppen hade signifikant högre motortrösklar (MT) för vänster hemisfärs handmotorarea, det vill säga att det krävdes starkare stimulering för att väcka en muskelrespons i den kontralaterala handen. Resultat har dock inte uppmärksammats av senare forskning, och behöver verifieras. Den aktuella studien syftade till att undersöka om PsS tenderar att ha förhöjda MT, samt om det finns avvikande hemisfärsskilnader i MT hos PsS.

Myofasciella triggerpunkter (MTrP) är ett relativt vanligt problem hos befolkningen. Det största problemet för de drabbade är smärta men det kan även orsaka rörelseinskränkningar samt ge refererad smärta. Diagnosen ställs enligt Simon och Travell utifrån ett antal olika diagnoskriterier, så som palperbara knölar i muskulaturen och ökad känslighet på och runt dessa. Sjukgymnastiska smärtreducerande behandlingsmetoder kan delas upp i invasiva- eller icke invasiva metoder. Syfte: Syftet var att genom en systematisk litteratursammanställning kartlägga evidensen för olika smärtreducerande sjukgymnastiska behandlingsmetoder vid MTrP i nacke, skuldra och ländrygg.

The spontaneous blink rate is found to be a non-invasive but functional, reliable and useful way to monitor central dopaminergic activity. Dopamine is associated with a range of functions such as reward, motivation and learning. It plays an important role in goal-directed behavior and in maintaining a behavior once a task is learned. As far as the author knows, there are today no publications that discuss the topic regarding the possible link between training and spontaneous blink rate in dogs. Therefore, eight privately owned dogs were included in this study to determine if there was a significant difference in the spontaneous blink rate before and after the process of learning a task.

The main purpose of recruiting is to find a job candidate who meets the demands of formal and informal competence at the same time as the candidate should be seen as the right person to the right place. Several job advertisements in the areas of finance and administration has at least two years of work experience as a demand before individuals can be seen as an appropriate job-candidate, hence it becomes a sort of ?catch-22? for graduates with no prior work experience. The purpose of this study is to create a better understanding for recruiters? approach and attitude to hiring individuals who only have a university degree.

Engblom, Gustav (2009) De nya riksdagspartierna och den politiska dagordningen ?The new parilament parties and the political agenda.?1988 and 1991 the swedish parties Miljöpartiet, Ny demokrati and Kristdemokratiska samlingspartiet made it over the 4 percent threshold and successfully entered the Swedish parliament. Sweden was once described as one of the most stable political systems in the world, but the parliament elections of 1988 and 1991 showed that Sweden was no exception from the growing instability in west democratic political systems.The stability and instability that followed in the west democratic political systems is believed to be explained by the political parties? efforts to adjust to changes in their political environment. This has lead them to cartelize and the cartel party is believed to prefer stability over triumph for various reasons.The established political parties are believed to be able to manipulate the political agenda in such a way that political topics that would have caused great turbulence in the political system, if debated, are kept away from the political agenda.

Traditionally risk-based measures have been used to assess animal welfare in legislation and certification schemes. With increased knowledge and research, debate today tends to focus on and advocate the use of animal-based measures. However this is not a panacea for welfare and the most sound conclusion should be that assessment of animal welfare needs both. The aim of this thesis is to identify the points that need to be taken into consideration to find the optimal balance in the use of input and outcome measures according to the aim of the assessment and how these should be applied when designing a certification scheme? To answer this, a comparison of the use of resource-based, management-based and animal-based measures in two certification schemes for dairy cow welfare, Freedom Food (UK) and Svenskt Sigill (SWE), was made.

Network RTK is a real-time technique for accurate positioning with Global Navigation Satellite Systems (GNSS). The technology means the use of correction data from a network of GNSS receivers with known positions (reference stations) to reduce the uncertainty in position for the user´s GNSS receiver (rover). However, this requires that the correction data can be transferred seamlessly to the user in real time. Commonly the corrections are transferred via mobile phones. The Swedish National Land Survey operates a nationwide Network RTK service, where users can receive correction data via GSM or mobile Internet (GPRS).

Emissions of radionuclides to the atmosphere can lead to wet deposition on plants in the event of rainfall. An increased level of radioactivity in the plants may occur due to interception and retention of the radionuclides. If the content of the plants is above the threshold limit value, entire yields may have to be destroyed. In order to prevent contamination or decrease the content countermeasures can be taken. The impact of the biomass, leaf area index (LAI) and growth stage of the plant on the interception and retention is important to know in order to decide which countermeasures to use. Weather may also be an important factor. In this work the interception and retention of 134Cs and 85Sr by spring wheat, ley and spring oil-seed rape was studied.

This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. Methodologically, this study adopts a mixed-method approach which blends computational pattern detection, topic modeling, clustering, and spatial relationship mapping techniques, along with qualitative content and framing analysis. Theoretically, the study employs a perspective which uses epistemic and response skepticism to examine climate change denial, viewing it through the lens of countermovements and social movement framing. The study's main contribution lies in the enablement of comprehensive analysis of a large audio-based dataset, achieved by leveraging recent AI advancements for reliable audio-to-text conversion combined with topic modeling.

Fair trials? rights under Swedish law of public administration (FL) are regulated by Article 7 of the Statute. Similarly, fair trials? right under the European Convention of Human Rights (EU Convention) is regulated by Article 6.1. The essay conducts a comparative study of the two legislations and seeks to determine whether Article 7 of the Swedish law of public administration is consistent and compliance with Article 6.1 of the EU Convention.

The nitrogen cycle in freshwater bodies is complex and consists of many separate processes affected by a number of important factors for example oxygen concentration in the water, temperature and circulation. Knowledge of the different components of the nitrogen cycle exists; however, a complete and comprehensive picture is difficult conceptually as well as theoretically. The available literature illustrates that the research on nitrogen and the related freshwater processes is still associated with high uncertainty of how much of the supplied nitrogen from the catchment is transported with the water versus and how much is lost due to denitrification, sedimentation or uptake by plants. This report is an interdisciplinary survey of Nitrogen discharge permitting. The research focuses in particular on the decision-making process, the levels of scientific standard and the administrative framework.Application for Nitrogen discharge permits are decided by the Environmental Court with council from their own experts as well as relevant government authorities and organisations.

Fusarium head blight is a large problem world wide which reduces the yields and the quality of small grains. Shrunken kernels with decreased thousand kernel weight as an effect and pro-duction of mycotoxins are some of the problems caused by infection of Fusarium spp. To avoid toxin contaminated bulks to enter the food and feed chain it is important to have tools for prediction and analysis of the fungi and toxins. Good prediction methods are also impor-tant in the breeding industry since early identification in trials of lines with high resistance or susceptibility simplify the work. To compare different techniques for these objectives this project was initiated.

Fusarium head blight is a large problem world wide which reduces the yields and the quality of small grains. Shrunken kernels with decreased thousand kernel weight as an effect and pro-duction of mycotoxins are some of the problems caused by infection of Fusarium spp. To avoid toxin contaminated bulks to enter the food and feed chain it is important to have tools for prediction and analysis of the fungi and toxins. Good prediction methods are also impor-tant in the breeding industry since early identification in trials of lines with high resistance or susceptibility simplify the work. To compare different techniques for these objectives this project was initiated.

This thesis constitutes a long term (100 year) ecological landscape management plan for the estate Götebo 1:5. The estate is situated close to Gothenburg and is owned by Skogssällskapet. The planning has been made by dividing the estate into different areas (zones). In each zone one of the goals nature conservation, recreation or economical yield has been prioritized. Nature conservation is one of the main goals for the forest management plan.