Title: What are you doing - A study in the Swedish Armed Forces marketingAuthors: Johanna Hillforth & Linda OlanderTutor: Josef PallasPurpose: The purpose of this thesis was to analyze the communicativefunctions as the Swedish Armed Forces uses in its marketing communications.Method and material: The used method in this study is a qualitativesemiotic content analysis, and the material analyzed is five ads from five oftheir latest advertising campaigns.Main results: The results of the study have shown that the Swedish ArmedForces primarily uses three of the four communicative functions in theircommunication, by being of informative, expressive and affecting nature..

Vad är sväng och hur lär man ut det ?rätta svänget?? Syftet med studien är att få en djupare förståelse för hur folkmusikpedagoger uppfattar och förmedlar sväng samt få en inblick i vilka metoder som förekommer vid undervisning av sväng i folkmusik. Studien genomfördes med kvalitativa intervjuer. Jag intervjuade fyra pedagoger som samtliga är aktiva inom folkmusikgenren. Studiens teoretiska utgångspunkt utgörs av didaktiska perspektiv på undervisning och lärande med särskilt fokus på de didaktiska frågorna hur, vad och varför.  Resultatet visar att flertalet informanter ansåg att sväng är ett viktigt moment inom folkmusiken men att det är något de sällan pratar om.

My thesis is an attempt to clarify the purpose and workings of art in relation to the artist, his/her fellows and society. Can art be considered as a uniting force? If so, where does its unifying quality lie? How does art connect with the individual, the community and society? My interpretation of the political climate regarding the arts has resulted in an exploration of the question: What role does art have in society today?The artistic ego as an altruism ? within the title of this thesis lies an absolute paradox ? a paradox that through this paper is tested, reviewed and demonstrated as a way of describing art and its workings. The thesis is problematized and studied from several angles: Through the inner artistic process, both reflective and empirical, and through philosophical studies..

AbstractThe purpose with the study is to see if it is possible to create well functioning and democratic government and parliament in Kosovo, within a near future thru social capital. I have some research questions that will help me reach my purpose: 1. Are Kosovo?s institutions effective and democratic today?2. Does social capital exist in Kosovo today?3.

The purpose of this essay is to understand the rhetoric presented by Henry V in Shakespeare?s St. Crispin?s day speech. More specifically, it examines the speech from a "dramatistic" point of view, i.e.

 The purpose of this essay is to examine some teachers' reflections on the importance of mathematics in preschool and the importance of language, communication and conceptualization in children's mathematics learning. The study's methodology is based on a qualitative approach, where I interviewed four teachers who work with the 6 -year-olds in two different municipal schools. The study shows the importance of language and communication in mathematics learning. It also shows the importance of the teacher's attitude as well as the educational environment to capture children's curiosity and interest.  Purpose and Issues: The purpose of this study is to investigate some pedagogue?s descriptions of mathematics in the preschool class.

The purpose of this study has been to explore the expectations of the primary school on the activities of the pre-school. In order to limit the study I have chosen to compare the expectations found in two different schools. In the first case, the pre-school is integrated with the after-school centre and grade one to three (primary school), into the same building. In the other case, the pre-school share localities with the after-school centre in a separate building, with its own yard, within the primary school area. Since the purpose is rather comprehensive, it has been divided into sub-themes with separate set of questions.

Over 90% of forestry work is carried out today by contractors, thereforeclear agreements between the client and the contractor it is of utmostimportance. Contract Packages for work within the forest sector (APSE) is acollection contract templates that the industry jointly developed for thispurpose. The purpose of this thesis is to examine how forest contractors doto keep themselves updated of the current laws and government regulations,which channels are available to accomplish this and what possible obstaclesmay occur. 20 interviews were conducted with contractors engaged inlogging. The results show, among other things, the availability of and whichchannels most contractors use out of which aggravating circumstances existand how strong they are perceived and what is expected of the client in thisregard..

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

In July 2010 the curriculum Lpfö 98 was readjusted and was enhanced with new chapter, and the purpose of this essay is to study how preschool teachers discuss and describe how their conduction to the new chapter 2.6 of the readjust Curriculum Lpfö 98. I want to understand how they experience their work with the documentation.My question formulations are:How do three pre-school teachers reason around what they document in the pre-school?Which practical conditions do the pree-school teachers claiming to have on the pre-school to perform the documentation?How do they describe that they use the documentation to advance the tutoring in the preschool?In order to find out more, I interviewed three pre-school teachers, and analyzed the results I got based on prior research on documentation, and quality in preschool. My results show that the main focuses for documentations are how the children interact with each other, how they react and behave with new materials or activities. My informers emphasize that the main purpose of documentation are to be able to show the children their own process of learning.The practical conditions differ among my informers, which can lead to consequences when they want to make documentation and/or use the documentation for its purpose.  My results also indicates that the documentations are used to plan the pedagogical activities in regard to the children?s interests and according to the curriculum Lpfö98 rev.2010.

Syftet med studien är att definiera musikaliska redskap och plattformar för studenter i ämnet improvisation på eftergymnasial nivå. Mitt intresse för ämnet ligger i de positiva möjligheter improvisationen erbjuder vår undervisning och är utgångspunkten för detta arbete. Jag upplever att forskning som inriktar sig på improvisationsundervisningens didaktik för ensemble på högre nivå med fördel kan utökas från vad vi idag har att tillgå, därav utgår studien från ett didaktiskt perspektiv på undervisning. För att söka svar på mina frågor har jag använt mig av den kvalitativa forskningsintervjun i mötet med mina informanter. De fyra utvalda musiklärarna har alla undervisat improvisation i ensembleformat, de flesta med inriktning mot rytmisk och improviserad musik. I resultatet presenteras bland annat en syn hos de intervjuade musiklärarna som visar på vikten av ett personligt och ärligt musikutövande där den instrumentaltekniska färdigheten först får liv och mening då studenten har en konstnärlig åsikt att förmedla. Sedan diskuteras bland annat lärarnas kompetens som improvisationspedagoger i relation till Hanken och Johansens (1998) musikdidaktiska utgångspunkter, samt ämnets möjliga utveckling och framtida undervisningsstruktur..

The purpose of this essay is to examine whether the descriptions of Stalin's terror in history textbooks for high school changed from the 1950s until the 2010s. Since previous research shows that textbook content is influenced from different directions and that it dominates in teaching, therefore I want to find out what similarities and differences that exist in the textbooks. The survey is based on a qualitative approach because I want to have a profound picture of the descriptions of Stalin's terror. The results of the survey show that the number of casualties and the descriptions on the famine has changed over time. Furthermore, textbooks also found it difficult to distinguish between terror, politics and ideology.

Syftet med arbetet var att vid realiserandet av ett nyskrivet verk för sologitarr, kunna beskriva vilka förändringar som gjorts i förhållande till manuskriptet och vad som motiverat förändringen.I samarbete med kompositören Jörgen Häll har ett verk för sologitarr skapats. Processen inleddes med att jag tagit fram material till Jörgen i syfte att inspirera till komponerandet, utan att uppmuntra till att komponera idiomatiskt. Så snart Jörgen hade komponerat någonting gick vi igenom det tillsammans och jag spelade in det. Den konstnärliga processen började med att Jörgen komponerade ett antal korta utkast med olika karaktär för att få en uppfattning om hur instrumentet svarar till musiken då jag spelar den. Efter det komponerade han det slutgiltiga gitarrverket.Realiserandet av musiken visade sig till stor del handla om att hitta rätt fingersättning utifrån önskad interpretation av verket, snarare än ren omkomponering/tonförändring.Resultatet av arbetet blev musik av Jörgen Häll för gitarr, där jag i uppsatsen presenterat och motiverat de fingersättningar och förändringar vi kommit överens om, samt inspelningar av allt komponerat material..

Purpose: The main purpose of our study is to explain how the disability management in the municipality of Karlskrona can design its balanced scorecard from a theoretical basis. The mission of the balanced scorecard is to improve the management control system. To achieve the main purpose we have to study the problems that exist with the current control system, which then becomes our second purpose.Method: Our study has a qualitative approach. The design of the study is a case study in which one case has been looked at. The empirical data is collected through interviews and documents. We have gathered our theory through scientific articles and literature.Results: The goals set by the board are unclear and hard to define.

This study is based on discussions among Swedish brass teachers about teaching other brass instruments than their main instrument. Why do some choose to teach only with the help of their main instrument while others use their secondary instruments as well? What are the advantages and disadvantages and how do they look upon other ways of thinking in this matter?In addition, the study examines brass teachers? views on the balance between pedagogical and instrumental skill, as well as their views on teaching sound, technique and expression in relation to the age of the student.A questionnaire was used and anwered by 24 teachers with teaching experience in municipal music schools ranging from 7 months to 35 years. The results indicate that pedagogical skill is always important, whereas the importance of instrumental skill increases as the student gets older and more experienced. The advantage of teaching with the help of the main instrument is that one always keeps a high musical and technical level.