This thesis aims to describe how enterprises can approach and reach older citizens inorder to sell new technology products. For that they need information about aspectsaffecting elderlies purchase decisions regarding these kind of products. The study isbased on 13 qualitative interviews where we have applied semi structured interviews andobservations of the elderlies behaviour towards an Ipad which we used as a study objectduring the interviews.The results of this study shows several aspects which affect the elderlies purchasedecision regarding new technology but it all comes down to one matter, lack ofknowledge. In order to overcome that obstacle, enterprises need to modify theircommunication strategy. They will be needing information about elderlies preferencesand their self-image, meaning how they perceive themselves which is connected to howreceptive they are towards new technology.

Organisationer gör ofta stora investeringar i sina anställda. Att de frivilligt väljer att säga upp sig orsakar därför stora kostnader. Kunskap om vad som påverkar intention till uppsägning kan möjliggöra riktade insatser för att förhindra uppsägningar. Med syftet att undersöka vad som kan påverka intention till uppsägning skickades enkäter ut till anställda inom ett redovisningsföretag i Sverige under 2008 och 2009. Till studien kunde 403 personers svar användas.

Many studies have pointed out that generosity depends on different things like gender, age and nationality. We wanted to see if predetermined factors like genetics also had an effect on the intention of generosity. There is a ratio between the index finger (2D) and ring finger (4D) that is determined by the levels of testosterone in the amniotic fluid and that have had some significant effect on personality attributes like musical and leadership skills. We wanted to see if that ratio had any effect on the intention of generosity. We experimentally examined a group of priest student and two groups of young handball players and let the groups answer a survey that included a sort of dictator game and we photo copied their hands to get their 2D:4D-ratio.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

The purpose of this thesis is to describe and understand the existing factors behind the selection of foreign newspapers in Swedish public libraries. We wanted to study this subject because the political situation in many countries is reflected in the newspapers and can cause difficulties in the selection process. Examples of this can be how to avoid newspapers with political propaganda and with censored content. Another reason for our interest in this subject is based on our prejudice that newspapers from other countries are important for people with foreign background. To answer the question we have conducted qualitative interviews with five persons who are responsible for the purchase of foreign newspapers at four libraries.

We have during these three past years been getting formal knowledge in business economics and believe that, now in the end of our education, we are qualified to the demands that are put on the labour market. The purpose of this report has been to write about, such an extensive subject area as public purchase though we feel the education is lacking this area and have therefore decided to do our dissertation in public purchase.Due to lack of time we have not been able to investigate in the extent we wanted, we had to delimit in sort of municipality and purchase product. We have been investigating in how the process of purchase of aid in Malmö municipality approaches because we wanted to enter deeply into those studies.This rapport represents the process of public purchases of aid from both the suppliers point of view as well as the purchase units. All the steps in the process are presented in our investigation.By writing this rapport we have presented the division of responsibility of aid, it is divided between Region Skåne and the municipality in Skåne. In Malmö the responsibility is divided between two activities, one of them is Hjälpmedelcentrum who is responsible of the municipality part and the other is Hjälpmedel Malmö who.s responsible of the regional part.We have decided to investigate only on the municipality part of the responsibility division and have gradually found out that they in Hjälpmedelcentrum reuse their aids after them being returned from the needed ones in the municipality or even after that the need has stopped, the unit can by reuse save on new purchases.In the end of writing this rapport we noticed that owners of small businesses have a difficult time of getting in the market of public purchase.

Genom att studera relationen mellan intention till uppsägning och upplevd arbetstillfredsställelse, organisationsengagemang och kommunikation söktes stöd för studien syfte, det vill säga att identifiera vilka faktorer som ligger till grund för intention till uppsägning inom vården och snabbmatbranschen. Datainsamling gjordes med hjälp av en webbenkät som skickades till deltagarna(N=48), vilka härrörde från ett äldreboende och en snabbmatskedja i Blekinge. Genom Spearmans korrelationstest och Mann-Whitney U-test analyserades den insamlade data. Resultatet visade stöd för två av studiens hypoteser gällande korrelation mellan arbetstillfredssällelse, organisationsengagemang och intention till uppsägning. Resultatet gav även delvis stöd till två av studiens hypotes vad gäller negativa korrelationer mellan anställdas arbetstider och avsaknaden av kompetensutveckling inom organisationen och avsikten att stanna kvar på sin nuvarande arbetsplats, samt signifikanta skillnader för hur anställda inom vården och snabbmatskedjan upplever organisationsengagemang och relation till ledningen.

Title: Shall I, shall I not? ? A study of how the intention to engage in entrepreneurial behaviour in Norrbotten is influenced by the financial support from the Structural Funds and the establishment of Ikea in the city of Haparanda. Author: Erica Carlson Tutor: Professor Carin Holmquist/ Docent Monica Lindgren Purpose:The purpose of this thesis is to study what aspects that cause the intention to start a company. Therefore this thesis will look at two different situations, the Structural Funds and the establishment of Ikea in Norrbotten, to try to find out if and how these two situations affect the intention among potential entrepreneurs to engage in entrepreneurial behaviour. Method: A qualitative method is used, since this thesis aims at getting an understanding of a specific phenomena; the intention to entrepreneurial behaviour.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future Purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future Purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

Genom att studera relationen mellan intention till uppsägning och upplevd arbetstillfredsställelse, organisationsengagemang och kommunikation söktes stöd för studien syfte, det vill säga att identifiera vilka faktorer som ligger till grund för intention till uppsägning inom vården och snabbmatbranschen. Datainsamling gjordes med hjälp av en webbenkät som skickades till deltagarna(N=48), vilka härrörde från ett äldreboende och en snabbmatskedja i Blekinge. Genom Spearmans korrelationstest och Mann-Whitney U-test analyserades den insamlade data. Resultatet visade stöd för två av studiens hypoteser gällande korrelation mellan arbetstillfredssällelse, organisationsengagemang och intention till uppsägning. Resultatet gav även delvis stöd till två av studiens hypotes vad gäller negativa korrelationer mellan anställdas arbetstider och avsaknaden av kompetensutveckling inom organisationen och avsikten att stanna kvar på sin nuvarande arbetsplats, samt signifikanta skillnader för hur anställda inom vården och snabbmatskedjan upplever organisationsengagemang och relation till ledningen.

Organisationer gör ofta stora investeringar i sina anställda. Att de frivilligt väljer att säga upp sig orsakar därför stora kostnader. Kunskap om vad som påverkar intention till uppsägning kan möjliggöra riktade insatser för att förhindra uppsägningar. Med syftet att undersöka vad som kan påverka intention till uppsägning skickades enkäter ut till anställda inom ett redovisningsföretag i Sverige under 2008 och 2009. Till studien kunde 403 personers svar användas.

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

Ämne/Kurs: Kandidatuppsats, Medie- och Kommunikationsvetenskap, 15 hpSyfte: Syftet är att undersöka en specifik förpackning, i det här fallet produkten ?Jabu?she?, om den förpackningen uppfyller vad som krävs för att kommuni cera sitt varumärke genom marknadskommunikativa uppgifter. Detta för att se om varumärket är den viktigaste grafiska nyckelkomponenten på den förpackningen. Metod: Detta är en kvantitativ undersökning, utförd med en datorstödd enkät. Studien har arbetat med en metod framtagen av DeukSoo Kim.Teoretiska perspektiv: I teorikapitlet behandlas de teoretiska utgångspunkter som ligger till grund för det valda problemområdet; Marknadskommunikation med vikt på Point of Purchase och Visuell kommunikation med vikt på Visuell HierarkiSlutsats: Studien visar hur Jabushés förpackning uppfyller de visuellt hierarkiska och marknadskommunikativa uppgifter som ställs på en förpackning vid Point of Purchase..

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.