High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

Trafikverket ansvarar för det statliga vägnätet i Sverige. Vägnätet består av cirka15 500 broar som ständigt utsätts för olika former av nedbrytning. Broarnabehöver därför underhållas med jämna mellanrum både för att hålla broarna i ettbra skick och för att motverka att nedbrytningen påskyndas.Under de senare åren har Trafikverket utformat en ny upphandlingsmetod avbrounderhåll. Den går ut på att allt brounderhåll för en region paketeras, i ett s.k.brounderhållspaket, som en entreprenör sköter i en femårig period. Ibrounderhållspaketen ingår förebyggande underhåll, avhjälpande underhåll ochakut underhåll.Syftet med det här arbetet är att följa upp den nya formen att upphandlabrounderhåll i paket.

Purpose: The purpose of this thesis is to study the adaptation of recently recruited young professionals to a top consulting firm through their identity construction efforts. We analyze the influence of a major organization-related discourse on young professionals in order to account for the effects of emotional labor on their adaptation to work. Methodology: We have studied our empirical material in the light of a reflexive pragmatic approach. Thus throughout the analysis of interview material, we try to interpret carefully the material from various perspectives. As authors, we also reflect critically upon our own interpretations.

Detta arbete syftar till att undersöka hur kontrakt kan utvinnas från programkod för att skapa dokumentation som andra programmerare kan använda för att förstå hur programkoden ska användas. Kontrakt i kod fungerar både som ett sätt att hitta fel och som dokumentation så om den försvinner, exempelvis vid kompilering, kan koden bli oanvändbar för andra.I arbetet görs en implementation vilket resulterar i ett program som kan hitta kontrakt i C++-kod och skapa XML-utdata med information om kontrakten. Programmet kan skapa mer avancerad dokumentationen genom förståelse för hur kontrakt fungerar i samband med arv. En utvärdering genom experiment av programmet visar att det har potential att bli ett användbart verktyg som underlättar återanvändning och dokumentering av programkod, men den nuvarande implementationen kan bara hantera en lite del av C++ och är därför inte praktiskt användbar..

Ekologisk konsumtion blir allt mer framstående i dagens konsumtionssamhälle, då dess negativa påverkan på miljö, hälsa och arbetsförhållanden är klart mindre än den konventionella konsumtionens avtryck. Livsmedelskonsumtionen står för en fjärdedel av den klimatpåverkan svenska hushåll orsakar och även om medvetenheten kring detta ökat så saknar många människor idag fortfarande kunskap om hur stor negativ påverkan konsumtionen av livsmedel faktiskt har för vår planet. Bananer är en av de allra mest besprutade frukterna och Sverige är det land som konsumerar flest bananer per invånare av alla länder där bananer inte odlas. Bananer är även en av de varor där skillnaden mellan ekologisk och konventionell odling är som störst.Syftet med den här uppsatsen är att genom en kvantitativ undersökning ta reda på om livsmedelsbutiker bör fokusera på faktorerna miljö, hälsa och arbetsförhållanden i sin gröna marknadsföring för att öka försäljningen av ekologiska bananer. Det empiriska materialet har samlats in med hjälp av webbenkäter som skickats ut till en urvalsgrupp.

Within the near future Sweden will be facing a large number of successions of ownership  within the agriculture and forestry sector, which is why it is important to acknowledge the question of alternatives for transfer of ownership. The purpose of this thesis is therefore to analyze the existing law as well as the various options for how to transfer the ownership concerning succession of ownership within family-owned agriculture and forestry businesses. This thesis pays particular attention to the complexity of problems that refer to joint ownerships and the great importance of the emotional questions that arise when a succession of ownership is being implemented.A succession of ownership can be planned as well as unplanned. When implemented through inheritance the transfer to the younger generation is unplanned. There are several effects of an unplanned succession of ownership and these effects can be harmful for the company as well as the family.

Various problems with nail disorders have been noticed in the Swedish population of Giant Schnauzer, but the frequencies of these problems are unknown. This could be due to the fact that bad nail quality has several differential diagnoses and lack of diagnostic criteria and diagnostic codes for nail disorders. The main purpose of this study is to review different types of claw defects and diseases of the nail bed in dogs, and to classify and evaluate the proportions in the Swedish Giant Schnauzer population. The nail is a specialized part of the skin. The quick will strengthen and protect the third phalang against the surrounding.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Vattenfall hedge its future electricity production in order to decrease fluctuations in theresult. Hedging can in a simplified way be described as selling the future electricity deliveriesin long-term contracts so that the future price of the delivery becomes fixed. The contractsused are electricity forwards traded at the Nordic electricity market Nord Pool. Animbalance between buyers and sellers can lead to a situation where the forward price notequals the expected spot price. The difference between the forward price and the expectedspot price is referred to as the market risk premium.

The purpose of this thesis is to clarify the grounds upon which an arbitration clause may be binding in the new relationship between the parties after a transfer of rights and/or obligations. The issue is not regulated by law but instead it has been left to the Supreme Court to regulate. In the Emja-case the Swedish Supreme Court left guidance on the issue. The Supreme Court stated that a third party purchaser of a right where the contract includes an arbitration clause shall be bound by the clause. The arbitration clause is only binding to the remaining part of the initial agreement if no special circumstances exist. The binding effect was justified by the reason that a situation where the purchaser but not the remaining part should be bound to the clause was not sought after and the principle through the 27 § of the Swedish debt instruments act..

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..

This paper is supposed to get an answer to how teenagers in a municipality in Kalmar Län in Sweden think about their individual role in a community. The essay is a comparative investigation at how age can affect teenagers's view at the community, based on contractualistic approach. The background issue clarifies the objectives and guidelines how the schools should work with the social norms and values. The method for this studie is a quantitative survey in which students in two different classes are compared. The method for comparing takes place using the theoretical position, which is based on the individual's social maturity in the Swedish society.

This report concentrates on why more people do not choose an environmentally friendly car instead of a conventional car. To find this answer we have used theories that include decision - behavior and environment - philosophy. We have also made four surveys, which includes several interviews. The results of these interviews, together with the secondary data we have found, have been analyzed against the theories made by our choice. We have found that the stimulus that we have today isn?t enough to make more people choose an environmentally friendly car instead of a conventional car.

Uppsatsen behandlar felbegreppets tillämpning på skogsplantor. Lagstiftningen inom området skog och skogsplantor är relativt omfattande men skogsplantor är biologiska produkter varför lagstiftning inte helt kan förhindra att skador eller sjukdomar ändå uppstår. Det är helt enkelt inte möjligt att framställa skogplantor utan att en viss andel av dem är behäftade med fel. Då det är en mängd sammanverkande faktorer som kan bidra till skador eller plantors död kan det vara svårt att fastställa om orsaken till skadan/plantdöden var att hänföra till plantorna eller faktorer i uppväxtmiljön. Svårigheter att fastställa orsaken kommer därför bidra till svårigheter för skogsägarna i samband med reklamation.