Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.

There are many barriers and obstacles that need to be removed to make the urban environment more accessible for people with disabilities. There are currently no adequate tools for urban planners to assess and address these obstacles. Geographical Information Systems (GIS) provide powerful methods for the visualization and analysis of spatial data, including the kind of data important in studies of accessibility. This study suggests a method urban planners can use to identify accessibility obstacles and to propose future actions to fix them.A literature review was conducted to find out what has been done and what is new regarding the accessibility issues. Different methods were evaluated which in turn led to the construction of a multi-step analytical strategy.

The Swedish Moderate party has openly referred to themselves as a liberal-conservative party. This definition, however, leads to a possible ambiguity where the extent to which the party is conservative, and liberal is up for debate. Furthermore, this might allow for extensive changes within the party, while still using the same ideological mantra. This study employs a longitudinal ideological analysis of five official party documents published between 1984 and 2022 to analyse how the party has drifted between the two ideologies over the years. The analysis is done using three political areas: immigration, economy, and safety.

Young people?s political influence has been surveyed, studied and discussed several times in Sweden during the last decade. There is a fear among the politicians that the young people are not interested in politics, especially not in party politics. On the other hand there is, among the youngsters a feeling of invisibility, not being seen or heard or for that sake respected. There are a lot of formal possibilities for young people?s political influence, but there are not as many real possibilities or situations to actually practice these possibilities.

The changes in the Swedish meat- and meat processing industry have been substantial in recent years. These changes will alter the business environment for many companies. In order to be prepared to face new threats and new opportunities, companies should be actively working on these issues. Risk awareness and by developing of risk management strategies companies can act quickly and effectively when the conditions changes. The objective of this study is to analyse whether and why companies in the Swedish meat- and meat processing industry use various forms of risk management strategies.

Syftet med denna studie var att beskriva och analysera kvinnors karriärväg till chefsposition. Studien fokuserade på vilken betydelse de strategiska studie- och yrkesvalen respektive tillfälligheterna har haft under karriärvägen. Sex kvinnor i chefsposition, som samtliga arbetade i en och samma Kommun i Mellansverige medverkade i studien. Analysen utgår från kvinnornas karriärval samt de två karriärvalsteorierna Careership theory och Planned Happenstance theory. Den teoretiska basen bestod av forskning kring kvinnors karriärval och hur strategi respektive tillfälligheter inverkade.

Internet dating is a relatively new phenomenon that, in using the opportunities of the internet, has taken traditional dating to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what challenges lie ahead for the industry and how they can be solved.

The purpose of this paper has been to highlight how three different highschool textbooks portrays Christianity and Islam. The aim of the paper has been to higlight and pinpoint how the three different textbooks uses different angles and perspectives on recontextualization; which ergo in turn creates a different field of transferred knowledge from each individual textbook.The paper uses an applied model of Bernstein?s theory of recontexualization, and from it derives two analytical tools to process and make an analysis of the textbooks transferred knowledge. The first analytical methodical tool of Bernstein?s theory is positioning, which is used in the paper to highlight what the different textbooks value and evaluate different kinds of knowledge of Christianity and Islam.

German regional policy has changed from a strategy of redistribution to a regional growth focused policy- strategies, which are often seen as opposites. Both policies, however, still have to relate to the constitutional objective ?to achieve equal living conditions for the country?s citizens.?This paper examines what effects a political change may have had on the interpretation of the German constitutional objective. Its aim is to examine German regional policy and its relationship to justice, using John Rawls? A Theory of Justice.

Objective To study if the Swedish venture capitalists consider business plans in their screening process, and in such case, what aspects they evaluate in order to develop a targeted template for Swedish entrepreneurs. A secondary objective is to describe what other factors Swedish venture capitalists evaluate as a part of their assessment. Methodology The method, which has been used in order to test the objective, has been carried out through extensive literature and article studies, interviews, and distribution of a short and comprehensive questionnaire to a multiplicity of venture capitalists throughout Sweden. Conclusion Generally, the findings of this thesis suggest that a business plan should include elements such as a summary of important elements, a thorough market analysis, financial information, exit strategy, and the risks associated with the project. The empirical material also reveals that venture capitalists also evaluate factors such as ownership influence, the entrepreneur?s industry knowledge, product knowledge and the personal chemistry in their evaluation process.

The purpose of my study is to explore teachers reasoning regarding the motivation of students in religious education. I investigate the teachers' expectations of the students' behaviors which are being judged by the teachers, in order to assess whether the students their classes are motivated or not.                      In order to present views of the teachers? reasoning, the study uses qualitative method and is based on interviews, conducted with eight different high school teachers.The results show that teachers tend to expect the motivation of the students to contradict their own expectations before starting a course or they presume that the expectations are going to be confirmed in class. Furthermore teachers seem to have preconceived ideas regarding how motivated or un-motivated students behave in class.

Syftet med studien är att undersöka i vilken omfattning gymnasieelevers skolk är ett uttryck på brister inom skolans verksamhet. Utifrån syftet har två frågeställningar framkommit: Hur påverkar skolan som institution frekvensen av skolk? Vilket förändringsarbete bör ske inom skolan för att minska frekvensen av skolk? De perspektiv studien utgår ifrån är, kontextuellt samt ungdomskulturellt. Rapporten bygger på fem utförda fokusgruppsintervjuer med elever från årskurs två och tre på gymnasiet, samt sex enskilda semistrukturerade intervjuer med skolledning, elevhälsa och lärare. Materialet har bearbetats genom noggrann avlyssning av ljudinspelningar, med fokus på att finna likheter och olikheter i det empiriska materialet.

Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

Terrorattackerna 11 september 2001 kom att innebära dramatiska förändringar av den amerikanska utrikespolitiken. Syftet med denna uppsats är att med hjälp av två olika teorier förklara denna förändring. För analysen av George W. Bush används kognitiv teori och för att analysera förhandlingsspelet mellan de centrala aktörerna inom USA:s utrikesförvaltning används Graham Allisons modell Governmental Politics,Analysen visar att Bush efter 11 september omtolkar förutsättningar för USA i världen och sin egen roll som president. Han tar en mer aktiv roll i skapandet av en ny utrikespolitisk strategi.