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1316 Uppsatser om Publishing behaviour - Sida 31 av 88
Med eller utan flytväst ? En diskursanalys av censur i barnlitteraturen
Debates about suitable content in children's literature occur regularly. In spring 2010 such a debate took place in Sweden. The purpose of this Bachelor's thesis is to analyse the debate to identify ideas concerning the role of children's literature in society. A second aim is to examine how children's literature is described and which concepts are used by the debaters. The empirical material used for the analysis consists of ten articles, blog posts, radio- and TV- features published in March 2010.
Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?
Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.
Feromoninnehållande substansers inverkan på hjärtfrekvensen hos tjur :
During the last 50 years the production of milk per cow has increased. This has, however, been followed by a decreased reproductive performance. Shorter and more indistinct signs of oestrus make it harder for the Swedish farmers to discover when the cows are in oestrus. There is a need for ways to control reproduction. The use of pheromones could possibly provide means to satisfy this need.
Boktrailern : varför marknadsföra text med ljud och bild?
Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas.
A comparison of two certification schemes for dairy cow welfare in relation to resource-based, management-based and animal-based measures
Traditionally risk-based measures have been used to assess animal welfare in legislation and certification schemes. With increased knowledge and research, debate today tends to focus on and advocate the use of animal-based measures. However this is not a panacea for welfare and the most sound conclusion should be that assessment of animal welfare needs both. The aim of this thesis is to identify the points that need to be taken into consideration to find the optimal balance in the use of input and outcome measures according to the aim of the assessment and how these should be applied when designing a certification scheme? To answer this, a comparison of the use of resource-based, management-based and animal-based measures in two certification schemes for dairy cow welfare, Freedom Food (UK) and Svenskt Sigill (SWE), was made.
?Jag är en av de få som blir lycklig...? - bibliotekariers attityder och förhållningssätt på fem folkbibliotek till statens distributionsstödda titlar.
The purpose of this master?s thesis is to study attitudes and standpoints among a few librarians towards literature with state supported distribution provided by the Swedish Arts Council. By qualitative interviews with librarians at five different public libraries, the thesis examines which attitudes that flourish concerning the titles, how the circular of books is treated, where the titles belong on the literature map and if the system is producing a standardisation of this literature and if the conception of quality is relevant. We also study how the librarians relate to intentions of the Swedish Art Council with the distributed titles and how they regard their availability. Our theoretical framework is based on Hans Hertel?s model of five literary circulations and Theodor W.
Marknadsföring av licensierade e-tidskrifter på akademiska bibliotek
The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives of the work are reached by using two main methods, document analysis and qualitative interviews. The study has been performed on three university libraries.
Musik och genus - Hur genus konstrueras i musikundervisning
Syftet med den här uppsatsen är att undersöka hur genus - vårt socialt skapade kön skapas i en musikpedagogisk verksamhet. Finns det någon skillnad mellan pojkar och flickors intresse i ämnet musik, val av instrument eller agerande i undervisningen? Hur bemöter eleverna varandra, hur bemöter läraren eleverna och tvärtom ur ett genusperspektiv? Studien utfördes på en grundskola i klasserna sju och nio med hjälp av observationsmetoden och videokamera. Resultaten visade på skillnad mellan könen genom att pojkarna generellt dominerade musiklektionen genom att prata, bråka och ta mer uppmärksamhet än flickorna. Undervisningens innehåll och lektionstid blev kraftigt negativt påverkad då lärarens uppmärksamhet riktades åt pojkarnas bråk.
Jämförelse av icke-kryptografiska hashfunktionerför användning i hashtabeller
This report examines some common or otherwise interestingnon-cryptographic hash functions with respect to the number of collisions when used in hash tables for different types of hashkeys. The report answers which of the examined hash functions can be seen as the best performing for the chosen hashkeys. To compare the different hash functions, an experiment which studies avalanche effect behaviour is carried out. The experiments also calculate the fraction of colliding hashkeys, and the distribution of hashkeys in hash tables is studied using Karl Pearson?schi-squared test.
Folkbibliotekens förmedling av Internetresurser: En undersökning av två mångkulturella länksamlingar.
The purpose of this Masters thesis is to investigate the role of link collections in Swedish public libraries mediation of Internet resources. The study is focusing on the effects on the contents and the structure in the link collections when the target group is immigrant users. This is done through literature studies completed with an examination of two link collections containing multi-cultural and multi-lingual material and qualitative interviews with the two librarians who are in charge of the collections. The major questions raised in this study are: What function do the link collections have for the public libraries? What is the difference in working with traditional, printed material compared to the work with Internet resources? And how are the selection of Internet resources and the structure of the link collections affected when the collection is intended for immigrant users? The main results are that link collections in public libraries can give a concrete form to political guidelines.
Murbruket i mångfaldens mosaik - en fallstudie av framgångsrikt ledarskap i mångfaldsgrupper på Swedbank
Successful diversity management has become an increasingly pressing concern for companies and organisations, as the workforce has grown more diverse over the past few decades. Research on whether increased work group diversity has a generally positive or negative impact on results remains inconclusive. It has, however, been established that good diversity management is pivotal in creating conditions for the successful performance of diverse work groups. Although much attention has been directed towards explaining the translation of work group diversity into positive results, less attention has been given to the processes that underlie this translation and the way it is expressed in everyday leadership behaviour. This thesis revolves around a case study, at the Swedish bank Swedbank, which combines qualitative and quantitative elements to explore the successful leadership in nine diverse work groups at the local branch level.
Varför måste de stora bara bestämma allting? : En studie om barns delaktighet på folkbiblioteket ur barnbibliotekariens perspektiv
A vivid democracy requires participation from those who live in it, including children. Unlike adults, children have special laws and regulations to ensure them their democratic rights. Librarians? decision on what to buy makes an impact to someone else, which puts the librarian in a hegemonic position. Therefore, the purpose of this bachelor thesis is to, out of the child librarian?s perspective, view children?s participation at the public library in the matter of purchasing literature.
Vem är du på Flashback Forum? : En studie av identitetsskapande på ett forum.
With this study we aim to learn more about the process in creating an identity onFlashback Forum. We have observed four members of the forum to find what themesdefine thier way of making an identitity. Besides to our empirical material we foundearlier research that could support our study. The methods we used was qualitativesince we wanted to get a deep understandning for their behaviour. We found thattheese three themes were central: Language, Content and the feeling of beingAnonymous.
Hur forskare forskar - hur doktorander använder bibliotek i sitt arbete
In this bachelor thesis the aim is to explore how university libraries and researchers function together. I will do this through interviews with phd students and examine how they reason on the use of libraries and other resources available in campus and witch other methods they use to gather information. The graduate students differ in where they are with their research process, but all of them work in the field of social sciences. To help me in my analysis I have adopted Wilsons model of information behaviour and modify this to better suit my purpose. My findings show that they mainly use the library to access materials and avoid use of the librarians, due to perception of low usefulness.
Utnyttjandet av ligghallar hos dikor och kvigor av köttras under vintern :
Cattle used for meat production can be held outside all year round and due to the legislation they should have access to shelters or other buildings for protection against the elements giving them a dry and clean bedding. There are different opinions concerning their need of protection and the question about necessity of shelters for cattle is of current interest due to a less profitable economy in meat production and the investment costs for shelters. The aim of this study was to acquire more knowledge about the natural behaviour of cattle concerning their use of shelters. The basis of the study was a series of questions regarding when animals choose to stay in shelters, if shelters were used less when they had access to protecting vegetation, how temperature and weather conditions affected the use of shelters and the influence of distance between shelter and feed. Behavioural studies was conducted at five different farms where six groups of suckler cows and heifers of following breeds and crossbreeds were observed; Aberdeen Angus, Charolais, Hereford, Scottish Highland Cattle, Simmental and the Swedish breeds SKB and SRB.