The digital era has led to technical advances that have transformed the role of the public library from being a place that is used only through physical visits and material, into also being a virtual space that can be accessed by users from outside the library through Internet-based access to e-media such as e-books and streamed or downloadable audiobooks.The aim of this study is to examine how the role of public libraries in Stockholm County has changed in the process of developing into digital libraries: how this has affected their organisation, work methods and strate- gies, as well as their accessibility. The theoretical framework of the study draws on Michael K. Bucklands theory of information accessibility, which is based on six factors of access that are determined by different types of barriers. The methodology is based on a combination of quantitative and qualitative methods. Primary data was gathered through an empirical survey, which consisted of a structured questionnaire distributed to most of the public libraries in Stockholm County and semi-structured interviews with selected librarians and experts for further in-depth understanding.

The main purpose of this Master thesis is to illuminate the understanding of local politicians regarding the public libraries and the librarians. We argue that the local politicians´ opinions regarding public libraries and librarians influence the way they act and react in their roles as politicians.In order to achieve the aim of this thesis we focused on following questions:What are the opinions of the politicians:- regarding themselves in relation to the public library?- concerning public libraries in general and its functions especially in the municipalities of their own?- concerning the librarians and their work in a public function?What are the conclusions to be drawn regarding the politicians´ interest and commitment to public libraries in the politic daily-life of the municipalities? Our empiric material consists of qualitative interviews with six politicians elected in two municipalities in the interior of Västerbotten, a northern sparsely populated district. In order to distinguish the various opinions that emerge from the material, we apply a phenomenographic approach. The analysis result we present in three conceivable categories in order to express the different opinions.In general our study points at a positive and favourable attitude to the public library, and all the respondents assume that the municipality ought to offer this service.

In this study my aim has been to discover what connections can be made between the way of creating a library building and the general values concerning the library activities and the library users. What kind of ideology could possibly be reflected in a library room? My study includes two different parts. First of all there is a theoretical section based upon literature relevant for the subject. Here I try to focus on the libraryÕs role in society as a public room.

The purpose of this master's thesis is to describe the expansion of Sundbyberg public library during the decade 1954 to 1964. Our focus of interest is the library?s concentration on public relations in 1954.During the experimental year 1954 a public relations librarian, Bianca Bianchini, was employed. Her task was to introduce thelibrary to the citizens of Sundyberg who were not already using it. As a background to this concentration on public relations we also describe the early development of the public library in Sundbyberg.

The purpose with this essay is to understand how the tenants association, management ? and administrator in the public housing sector in an average city. What are the affects going to be when they take away the ?stopplag? and will the segregation change? And also to understand how the public housing sector works with handle segregation and to prevent it..

Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

Det finns fördelar med att använda projektfinansiering vid PPP. Undersökningen visar att projektfinansiering är ett enastående verktyg för riskallokering. Dessutom resulterar projektfinansiering i minskade kostnader för agentkonflikter. Emellertid är privat finansiering normalt sett dyrare än offentlig finansiering..

Abstract: In this Master's thesis our aim is to study the situation and process regarding the decision to use outsourcing of the media acquisition function in a Swedish public library. By using New institutional theory, focusing on ways of organising and values in the organisation we are able to analyse this phenomenon. Skot-Hansens theory about three different culture political argumentation schemes, humanistic, sociological and instrumental (or market oriented), gives us the opportunity to place statements and facts into a functional theoretical context. The market oriented scheme is further clarified with the concept of New Public Management. The role of values in the institution, regarding aims and goals is stressed.

Our essay is about alcohol information given to youths in Helsingborg. It is a research to find out how the message is communicated and how it is presented. The purpose of our study is to find out, why inform about alcohol and if it is taken in a preventive aim. To investigate weather there is any talermade information in the community for youths between 12-18 years old. We also want to know if the given information is destined for a special group/groups or is it for young people in general? Our intention is to find out the meaning of prevently information about alcohol and if it is possible to reach a change in attitudes and behaviour.We use a qualitative method and have interviewed twelve persons with different occupations within medical service, local authorities, public and private schools and voluntary organizations..

The purpose of this study are to investigate and describe if companies? sustainability reports differ in substance and quantity between public and Large Cap companies? and if there are any differences between industries. This study will also analyze if companies? size, stakeholder group or profitability have some impact on the companies? sustainability report. The study includes all Swedish public companies and the Large Cap companies.To investigate in line of the purpose this study will measure both the substance and quantity.

The thesis is a case study that deals with public space based on how people use them. Public spaces are an important part of our city life and everyday life. Quality public spaces and places are due to its design and use, which are the primary aspects of this study. Hässleholm has been the location for the case study inventory items. Five different methods have been the basis for the study, and through them it has been possible to study what makes a room usable and unusable and what criteria is necessary for people to want to stay in the public rooms.

The aim of this thesis is to find out how users and libraries are constructed at public library websites in Sweden from a web 2.0 perspective. We discuss the development of public libraries in Swedish history and the change from an system oriented perspective to a individual oriented perspective and how these perspectives correspond to needs of the library user. We also discuss the concept of web 2.0 and library 2.0. These concepts are open for different interpretations. Some writers believe that web 2.0 and library 2.0 is something radically new and that it will change the public libraries, while other writers claim that these concepts is just a marketing plan.

The purpose of the following thesis has been to study librarians' attitudes towards comics for grown up people. I have compared the attitudes among the staff in two public libraries in Sweden, Malmö public library and Lund public library. I have conducted five interviews with librarians and observed how the comics are handled in each library. I have also carried out a literary study of the history and theories of comics. Initially a definition of comics is presented, and then an overview of the development of comics and of some theories regarding them is offered.

Less diversity and more homogenization in the media`s news range is the subject for our bachelor thesis. By analyzing and comparing three separate weeks in two of Sweden's largest evening newspapers Aftonbladet and Expressen we wanted to discoverhow the diversity between the two newspapers had changed over the years, more precisely from 1993 until now. Had there been a homogenization or not? We wanted to study this because it is a long going debate about the news stories becoming more and more the same. An important debate because less diversity in news events and news presentation may lead to less diversity in public opinions and knowledge.

The purpose of this Master?s thesis is to examine the function of public libraries on the social web, focusing on reading promotion and reading stimulation. For an understanding of the larger context regarding public libraries on the social web, we conducted online interviews via email with people in the Swedish library profession, together with a content analysis of various texts on the subject found in library journals and on the Internet. Furthermore to identify the public library's practice on reading promotion and reading stimulation on the social web, we did interviews with librarians at a public library on their use of a blog for this purpose, together with a questionnaire handed out to the library's users on their use and conceptions of the blog.The conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web, but it?s necessary to have a clear vision of the desired outcome.