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3786 Uppsatser om Public bath - Sida 64 av 253

När journalisten blir PR-konsult, kommunikatör och medietränare : En studie av steget från journalistik till PR

Detta är en kandidatuppsats i journalistik som har för avsikt att göra en lägesbeskrivning på relationen mellan journalistik och public relations. Följande studie har gjorts via två olika metoder: dels via en kvalitativ undersökning i intervjuform och dels via en kvantitativ undersökning i enkätform. Studiens problematisering ligger i journalistens krav på opartiskhet och oberoende till skillnad från och i jämförelse med PR-branschens strävan efter att framföra en viss kund eller organisations intresse. Med denna oundvikliga motsättning i de olika branscherna - samt med utgångspunkten att man inom journalistiken har sett på övergången till PR som att man inom byter sida - ville vi med vår undersökning göra en lägesbeskrivning. I de 15 kvalitativa intervjuerna har våra respondenter bestått av nio personer med en journalistisk bakgrund som har lämnat journalistiken för en karriär inom public relations och sju yrkesverksamma journalister. Detta för att undersöka uppfattningen inom båda dessa grupper.Vår kvalitativa studie visar att den stora majoriteten i bägge intervjugrupperna inte ser någon större problematik gällande övergången från journalistik till PR.

Att göra stad. Om demokrati och deltagande i det offentliga rummet

Malmö has often been described as a segregated city, with relatively low democratic participation and high poverty and alienation. Behind this kind of statements we often find a material reality, with unequal distribution of assets and potentials that needs to be taken into consideration for political action. At the same time this categorisation of people into different groups can take stigmatising effects and result in increased inequality.I find the theoretical basis for my thesis in Lefebvre?s writings on ?the right to the city?, that shortly means that all inhabitants of a city have the right to take active part in the constantly ongoing process of producing and reproducing the city ? on all levels, from a hands-on everyday life level to a more abstract political level.With an interdisciplinary approach, where the right to the city is discussed in relation to citizenship, presence, representation and public space, I try to understand the connections between democracy, participation, justice and equality. These discussions are then applied to examples from Malmö; both publically initiated projects and individual physical markings in the city.

Graffiti : kontextualitet, platsbundenhet och innehåll

The focus of this essay is to investigate if there lies a difference between graffiti art that is placed in the public spaces and graffiti art that is sited in an institutional art setting; in this essay exemplified in a gallery space. My thesis is that graffiti art derives a great deal of its meaning and substance from its situation consequently making a change of cultural context also a change of connotation and understanding of the graffiti art itself.  Meaning that graffiti art situated in a communal space is different from graffiti art situated in the gallery space. They share aesthetic expression but their connotations differ; i.e. one being illegal and the other permissible making their meanings dissimilar. I have used a comparison between site-specific art and graffiti art to further strengthen my thesis concerning the importance of understanding how a change of context critically changes the substance of graffiti art..

Ansvarsutkrävande i en skolorganisation i förändring

Denna uppsats har syftet att belysa och analysera processer av ansvarsutkrävande inom svensk förvaltning. Utbildningssektorn är den del av förvaltningen som studeras då skolan är en unik institution i dagens samhälle och en förutsättning för en levande demokrati. Skolan har genomgått reformer som kommit att påverka dess organisering och möjlighet att utkräva ansvar.Ansvarsutkrävandet belyses genom hela ansvarskedjan från nationell nivå till den enskilda skolan. Arbetet har formen av en kvalitativ analys. På kommunal nivå genomförs en fallstudie av Malmö kommun.

Medias roll i valkampanjer : En studie av den franska presidentvalskampanjen 2007

Since the 1970s voting behaviour has changed. Party identification and class voting has declined. As the electorate becomes more volatile, campaign strategy and party image becomes essential. Political communication and mass media now play an important role in election campaigns. Therefore, researchers take an interest in the impact of media on public opinion.

Borlänges gemensamma vård- och omsorgsnämnd - en studie av den gemensamma nämndens uppkomst

AbstractThe organization of the health care system in Sweden has been subjected to investigations and discussions in order to make it more effective. The aim is to create a better public health care and to economize on the financial resources. In the year of 2003 an amendment of the Swedish law made it easier for municipalities and county councils to make own solutions and agree about how health service should be organized in the best way. This resulted in a number of test projects. In this paper I will focus on one of these test projects which took place in Borlänge and was based on collaboration between the municipality and the county council in Dalecarlia.

VOX : sittmöbel för det offentliga rummet

A trend in modern landscape architecture is to design pedestrian streets so that vehicles and people move in the same area. By doing this, traffic tends to slow down. On the market though, there is a lack of furniture that corresponds to the requirements of these kinds of public places. Therefore, I have designed this furniture, called VOX, which is planned to be used on streets, schoolyards and squares. One objective has been to promote the product to the industry.To achieve this, I have been in contact with people from different professions, which have all influenced my designprocess.

Bibliotek och unga vuxna : En undersökning av arbetet och profilen hos två unga vuxenavdelningar

The aim of this thesis is to examine how two young adult departments at two public libraries work and what profiles the young adult departments have. To examine the work and profiles at the young adult departments I have used the following questions: What are the ideas about working with young adults? How are the two departments in this study working whit young adults? What or which are the profiles of the young adult departments in this study?To answer the questions above I used a qualitative method based on interviews with the librarians responsible for the young adult departments. To complete the interviews I studied the libraries Internet sites and official documents. The examined departments are located at two city libraries and were chosen manly for their focused age group, 15-25 years and that the departments are well established.To analyse the results I used the theoretic model of Marianne Andersson and Dorte Skot-Hansen about the role of the public library.

Tillgänglighet på folkbibliotek för dyslektiker och synskadade

The aim of this Masters thesis is to examine the accessibility in public libraries for persons with dyslexia and visually impaired persons. In order to do this, library services, information and attitudes have been studied. Data have been collected through interviews and studies of documents, in particular guidelines for library service to disabled persons. The theoretical starting point of the analysis is Professor Michael Bucklands different aspects of access to information. He discusses six types of barriers that must be overcome if access is to be achieved.

Presentation av en marknadsföringsmodell för folkbibliotek

The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted.

Förebilder i textilslöjden : Förekomsten av förebilder och betydelsebärande slöjdföremål och hur de används i slöjdundervisning

English abstractTitle: Islam and the limitations of the public will of choice.The purpose of this paper have been to investigate how three modern Islamic theorists view the limitations of the public free will of choice based upon their interpretation of the Islamic theology and doctrine.The paper focuses to highlight how all three chosen Islamic theorist interpret the Islamic doctrine based upon my elected theses and more specifically pinpoint were the free will of choice ends, and Islam as a religion starts to take hegemony. The paper?s aim is to further an understanding that in the modern world and as a effect of increased literacy, Islam has been somewhat inclined to split into several Islamisms, based upon the variety of fatwa?s on the Islamic doctrine that is available online. Therefore it remains to the modern day Muslim, to individually decide whether they choose to follow the message of the Holy revelation in the Quran or trust a mufti?s fatwa in their everyday life as a Muslim.The material used and analyzed in this paper is prime source material.

Alternativa hylluppställningar: en användarundersökning på fyra folkbibliotek

The aim of this master?s thesis is to examine how users at four public libraries experience the alternative shelf arrangement in their library. The purpose of introducing an alternative shelf arrangement in a public library is often to facilitate for its users. In each of our chosen libraries, the librarians have arranged the books in the non-fiction section in broad themes, with the Swedish Library Association Classification System as subsections. Using qualitative interviews, we examined a total of 26 users? experience of the shelf arrangement and its accessibility, their methods for seeking information and their opinion about the presentation of the books.

Sagostundens tidlösa rum? : En litteraturanalys av metodhandboken Magiska Fingrar: sagostunder för dagens barn

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as nostalgia and pedagogy are tightly connected.

Skönlitteratur, inköp och folkbibliotek ? en kvalitativ ansats

The aim of this thesis is to examine the Swedish public libraries acquisition processes when it comes to fiction for adults. The thesis focus on how the librarians responsible for acquiring view literary quality when they manage their collections and how their views coincide with that of the user?s explicit wishes. Furthermore this thesis looks at the librarians reading habits and how they coincide with that of their perceived users.The study uses literature pedagogic perspective theory to see how the librarians look at fiction and what they value in it. In order to get answers six librarians have been interviewed in this study that uses a qualitative approach to getting answers.

Transparens inom PR-verksamhet : En studie om PR-företagens förhållanden till öppenhet

AbstractTitle: Transparency within Public Relations ? A study about PR-companies understanding of opennessPages: 71Authors: Olof EhrsTutor: Virginia MeliánCourse: Media and Communication Studies, Bachelor Degree.Period: Autumn 2011.University: The Department of Journalism, Media and Communication, JMK,at Stockholm University.Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labour. The aim of the essay is to inspect the PR-companies relation to transparency and non-transparency.

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