Twitter används av ett brett spektrum av företag, alltifrån stora bolag såsom Google, till mindre företag såsom lokala caféer. I den här undersökningen ser vi på användningen av Twitter i tre små? och medelstora företag. Promotionmixen användes som plattform, vilken består av reklam, sales promotion, personlig försäljning, public relations och direkt marknadsföring, för att kunna fastställa till vad Twitter används. Syftet är att beskriva och skapa en förståelse för hur Twitter används, med hjälp av promotionmixen.

As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation.

This bachelor thesis in Landscape Architecture is about the planning and design of public spaces in small towns in Sweden. My opinion is that the small towns often are overlooked and my determination is to see if that is right. The purpose with this thesis in Landscape Architecture, with focus on a durable society is to find the central public places in small towns and evaluate their function. This thesis has a focus on good design of central public spaces, designed for the inhabitants of the small towns. A small town, which is the focus of this thesis, is defined to have 200-2000 inhabitants. The small towns, which often are built around industries or the railway, have since the nineteen seventies a problem with people leaving them for the cities in the urbanization. Currently there is also the opposite trend with people moving out from the cities, but to live on the country side, not in the small towns.

The purpose of this work has been to understand the reading group from the perspective of the society. The studyhas taken place in the city of Västerås and the results can thus not be used in a more generalized sence. Byfocusstudies conducted with members from four different reading groups connected in different ways to the libraryin Västerås I have reached the following conclusions.According to Jürgen Habermas theories the reading groups, with their ideals regarding education and meetingswhere everybody are equals, belong in the part of the public sphere that he calls literary. There are someconnections to the political sphere, for exempel the down to earth quality of the literature that is the choice ofthe groups and their way of discussing it.One problem that occures when one tries to apply Habermas idéas regarding the public sphere on readinggroups is that the criteria Habermas considers as vital to sphere for it to work properly does not seem to workon the reading groups. Inclusion, eqality and freedom of subjects are necessary to create a public sphere.

This is an empiric, qualitative, case study of cooperation between two public organizations in Ystad, Sweden (Försäkringskassan and Ystad kommun). The aim of the study is to illuminate why they cooperate and what happen with the idea to cooperate and the organizations when they do. The theoretical tools used are influenced by institutional theory. A translationmodel is used to illustrate what the local actors do with the idea when a decision is made to adopt it and how it affects the actors. The study suggests that the cooperation in Ystad called One Stop Shop is partly done because it's a popular way of organizing public organizations in Sweden and partly because försäkringskassan, aim to upgrade their organization identity.

The following study explores the relation between psychosocial work environment and individual health. The purpose is to examine how female employees in the occupational health sector experience their own psychosocial work environment, focusing on different influencing factors in both the workplace and their private life regarding the employees own health. The study applies a hermeneutic approach in which qualitative interviews constitute the empirical data. Previous research on this particular subject has focused on the following themes: the combination of work-family life, demand/control model and flexibility in the workplace in relation to health and stress. The theoretical framework used in this study integrates relevant concepts, specifically SOC, poor leadership and flexibility.

Kritik har riktats mot hur landstingen använder sina resurser. Kritiken har gjort att landstingen pressats till att förändra sin styrning. Studien undersöker utifrån ett New Public Management perspektiv vilka åtgärder landstingen har vidtagit gällande vårdens inköpsprocess för att möta de ökade kraven. Studien sammanlänkar teorier om stordriftsfördelar med New Public Management för att undersöka om landstingets resursanvändning kan påverkas genom gemensam upphandling. Den empiriska studien bygger på intervjuer från två olika landsting.

The aim of this essay is to try to find the differences and similarities of two public librariesin the town of Kristinehamn and the rural community of Vara during the year 1994. Especiallyinteresting was if the different political traditions of the two communities -left wing majorityin Kristinehamn and right wing in Vara- have influenced the forming of the public libraries.The comparison contains accounts from the annual reports produced by the libraries between1987 and 1994, a more thorough study of the activities and interviews with decision makers in1994. The interview with the decision makers indicates that there is a distinct difference betweenthe librarians and the rest of the informants, this distinction shows, that in a tight budgetsituation the librarians prefer not to cut down on staff while the other informants actuallyfavour to make cuts on the procedures handled by the librarians. The general opinionthough, is that they all agree that the role of the public libraries is to defend democratic rights.The final conclusion is that the material of this essay supports the opinion that the idea ofpublic libraries is stronger than the political differences in Vara and Kristinehamn..

The aim of this Master´s thesis is to examine the debate in Swedish library press concerning outsourcing of public libraries. The two magazines studied are BBL (Biblioteksbladet) and bis (bibliotek i samhälle). The period of time covered by the selected articles is 2005 to 2011. Although there are still quite few cases of tendering arrangements in Sweden, the question has been raised in the last years by the decision of the Municipality of Nacka (Stockholm) to outsource their public libraries. Another important factor for bringing the question into focus has been the general elections of 2006, which brought an alliance of right-wing parties to power.     In this thesis the arguments of the participants are documented and analyzed.

Bakgrund och problem: Tidigare studier har visat på att årsredovisningar blivit alltmer omfattande, framförallt de frivilliga upplysningarna. Vissa verksamheter väljer attredogöra för ekonomistyrningsverktyg i sina årsredovisningar. En tidigare studie harundersökt ekonomistyrningsinnovationen Balanced Scorecard och kartlagt hur mycketsom presenteras i årsredovisningar. En jämförelse har gjorts mellan offentliga ochprivata verksamheter där man kommit fram till att offentliga verksamheter har enbenägenhet att skriva mer om BSC än privata verksamheter. Det finns dock inga tidigarestudier som undersökt vad man faktiskt skriver och vilka skillnader som finns mellanprivat och offentlig sektor.

Business is changing and so are society?s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and environmentally aspects. Many companies handle it by implementing corporate social responsibility (CSR) to their line of action. This is often handled by collaborating with other organisations, such as non-governmental organisations.

The market-leading wage and PA-.system for the Swedish public sector Palasso is developed in Karlstad. In order to achieve the highest quality of code , the developing team behind Palasso has been conducting extensive testing. Testing is done to ensure that the software does what it should do. However, the testing has been done at a high level. In order to continue to evolve, the group that develops Palasso has started to look at the new development methods that have become popular in the computer industry in recent years.

The purpose of this Masters thesis is to investigate how students at an upper secondary school for adults use school and public library when searching for information for school assignments. The focus in this investigation is on the feelings and experiences of the process of the information seeking and use. The focus is also on the students experiences of school and public libraries and the help they receive from them in learning. The method used is focus groups interviews. Two groups were interviewed.

Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR.The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six contributors of three different campaigns, using covert PR. The primary data consists of the empery of the interviews, while the secondary data consists of a theoretical framework of excellence in public relations, the PR practice and viral messages.The result of the study indicates the point of view that covert PR has given the campaigns a wider reach.

Sycamore maple (Acer pseudoplatanus L.) is a common broadleaved species throughout Europe, however often of minor interest to the forest sector. There is currently a lack of research on sycamore maple, and some of its characteristics have throughout history contributed to a negative reputation in both literature and the forest society. Since broadleaved species in general are of great importance to the forest sector in Europe and presumably of enhanced significance in the future, deepened research is needed and particularly Swedish. With a desire to hopefully increase the interest for sycamore maple, was the objective of the study to examine the current status of the sycamore stands in southern Sweden. The study was carried out both as a survey with inventory field work and as a literature study. Parts of the latter mentioned is also presented in the introduction. The study shows that the majority of the sycamore stands in Sweden are growing well, producing fairly high qualities and volumes.