Sök:

Sökresultat:

4780 Uppsatser om Public Relations - Sida 2 av 319

Autenticitet och det offentliga rummet

Authenticity and The Public Space, the paradoxical relationship between them. There focus is put on the need to create a new contextualization for my aesthetic practice, and to make be possible incorporating critical views, questioning both the format and the scenic heritage of the west. ! ! ! I do not believe in authenticity in terms of the more individualistic relations of power but in terms of vulnerability, interdependence and mutual care. Also a way to question how capitalism has shaped and created the way of how we understand ?the? art or the value or the way that it is enjoyed..

PR-branschen. Branschen som inte kan marknadsföra sig själv? : En studie om hur PR-byråer marknadsför sig genom relationsmarknadsföring

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

"We rock!" i den virtuella världen : En undersökning av svenska festivalers strategiska kommunikationsarbete i sociala medier

Sociala medier och Public Relations kan vara effektiva verktyg i festivalers strategiska kommunikationsarbete. Fo?r att kunna skapa en dialog och uppra?ttha?lla en relation till sin publik anva?nder arrango?rerna ett antal tekniker och PR- strategier. Underso?kningen visar hur dessa strategier anva?nds och hur de fyller ett antal funktioner fo?r de ba?da akto?rerna.

Relationer på den industriella marknaden - faktorer som inverkar på förtroende

The purpose with this study has been, based on different public and private procurement conditions, to measure if there are any significant differences in the business relations between public- and private institutional kitchens. Furthermore, to observe what important influencing factors there are to maintain and develop a relationship between a producer and customer. The result of the analysis shows that there are important factors that influences on the trust in the relationship between a producer and customer. These factors are product- and service exchange, communication, strategic purchase and social exchange. In this examination we have showed that there are differences in the relationship between public- and private customers.

Jag Twittrar för Er : Nytänkande och ambassadörskap i medielandskapet

Syfte: Projektet har som syfte att ta reda på hur fenomenet Rotationcuration har förändrat arbetet med Sverige som varumärke.Frågeställningar: Den övergripande frågeställningen som uppsatsen utgår ifrån är: Hur har rotationcuration förändrat arbetet med varumärket Sverige för VisitSweden?För att besvara huvudfrågeställningen på ett enklare sätt används ett flertal underfrågor vilket följer:Vilka strategier använder VisitSweden (VisitSweden.) sig av för att marknadsföra Sverige på Twitter?Vilken syn har VisitSweden. på Sociala medier?Hur ser varumärkesbyggandet ut på twitterkanalen @sweden när det kommer till varumärket Sverige?Hur användandet av kuratorer demokratiserat arbetet med projektet Curators of Sweden?Teori: De teorier som uppsatsen huvudsakligen utgår ifrån är Nations branding, Public diplomacy och Medialisering med tyngden på Public diplomacy. Förutom dessa har även teorier om Public Relations och Publika sfären använts i viss mån.Metod: Uppsatsen är en fallstudie av Curators of Sweden.

Transparens inom PR-verksamhet : En studie om PR-företagens förhållanden till öppenhet

AbstractTitle: Transparency within Public Relations ? A study about PR-companies understanding of opennessPages: 71Authors: Olof EhrsTutor: Virginia MeliánCourse: Media and Communication Studies, Bachelor Degree.Period: Autumn 2011.University: The Department of Journalism, Media and Communication, JMK,at Stockholm University.Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labour. The aim of the essay is to inspect the PR-companies relation to transparency and non-transparency.

Att gilla eller inte gilla, det är frågan :  Hur användare förhåller sig till sidor på Facebook

The development of the Internet has led to a new platform for Web pages, Web 2.0. An interactive environment where users generate content. Facebook, which is one of the most popular social media sites, has opened up new opportunities for companies to communicate directly with individuals. Facebook has encouraged this by offering the technology and the possibility by developing the feature pages.The purpose of this study was to examine how Swedish Facebook users relate to company's presence on Facebook through pages. The study also intended to find out how Swedish Facebook users think that companies should behave on their Facebook page.

Informationsanpassning på kapitalmarknaden : En studie inom Investor Relations

Investor Relations is a function used by companies to compete for capital by creating relations with investors. It is a young function, earlier practiced by the same people who had responsible for exercising the Public Relations.Investor Relations has evolved a great deal lately but there are still no concrete theories behind the function. The aim though is clear and there are literature explaining how to practice the different parts. The most research within Investor Relations uses the theory of Relationship Marketing. Lately the two authors Hägg and Preiholt have started to examine what they call Financial Marketing since Investor Relations is about relations between actors on financial markets primarily.In this paper, we examine the aspect of information in Investor Relations.

En bransch med bristande förtroende : - PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende

AbstractTitle: An industry with a lacking trust ? PR-consultants about their own responsibility and how they can contribute to an increased trust for their profession (En bransch med bristande förtroende ? PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende)Number of pages: 68 (79 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the Swedish PR-industry and the distrust that is directed towards it. The starting point is different PR-consultants opinion about their profession and industry. What do they think needs to be done to increase the trust for the industry and what kind of responsibility do they think they have?Method/Material: Together with literature studies, a qualitative method has been used and five in-depth interviews with PR-consultants have been conducted.

Okej vi bor tillsammans och ska klara det, men nu vill jag göra något annat : en studie i den svenska relationskomiken

Swedish films are often based on the genres romance and comedy. The films dealing with relations and comedy can almost be seen as a genre of its own. The composition of the complex relation between the audience and the genre is the primary research focus of this thesis. With the teoretical ground in intertextuality, sociology and romances the thesis examines three relations in three different films. The films english titles are, Adam & Eva, Making Babies, and Double Shift.

När journalisten blir PR-konsult, kommunikatör och medietränare : En studie av steget från journalistik till PR

Detta är en kandidatuppsats i journalistik som har för avsikt att göra en lägesbeskrivning på relationen mellan journalistik och Public Relations. Följande studie har gjorts via två olika metoder: dels via en kvalitativ undersökning i intervjuform och dels via en kvantitativ undersökning i enkätform. Studiens problematisering ligger i journalistens krav på opartiskhet och oberoende till skillnad från och i jämförelse med PR-branschens strävan efter att framföra en viss kund eller organisations intresse. Med denna oundvikliga motsättning i de olika branscherna - samt med utgångspunkten att man inom journalistiken har sett på övergången till PR som att man inom byter sida - ville vi med vår undersökning göra en lägesbeskrivning. I de 15 kvalitativa intervjuerna har våra respondenter bestått av nio personer med en journalistisk bakgrund som har lämnat journalistiken för en karriär inom Public Relations och sju yrkesverksamma journalister. Detta för att undersöka uppfattningen inom båda dessa grupper.Vår kvalitativa studie visar att den stora majoriteten i bägge intervjugrupperna inte ser någon större problematik gällande övergången från journalistik till PR.

Svensk offentlig diplomati i förändring : En fallstudie om Svenska institutet

The Swedish Institute is a public agency promoting Swedish interest, national image and confidence around the world. This work attempts to investigate how communication and a process over time influences and effects public diplomacy. The analytic discussion is based on a single case study research of this Institute representing ideas in the international science field of public diplomacy. The theoretical ideas of public diplomacy are placed in a theoretical perspective of social constructivism. The method is qualitative, with excerpts taken from interviews, literature, newspapers, articles, state public reports and social media.

New public management från solidaritet till effektivitet

The public service within health and care has changed remarkably during the last 30 years. It has been inspired by management ideas from profit-making businesses. Those thoughts are an umbrella term called Nex public management. In what way has New public management influenced the public service in Sweden? Important concepts in the change of public service are quality, effektivity and goals.

Fittja Open 2011 : Platsspecifik konst och (re)presentation

This essay explores how artwork in the public space can be analysed, conceptualized and described by bringing attention to site. Through an analysis of artworks in the yearly art exhibition of Fittja Open 2011, the essay draws attention to site-specific art and structures of power. The principal aim is to present not only the exhibition of Fittja Open 2011 but also other artwork in the public sphere in Fittja, a suburb to Stockholm. From this point of departure other interests evolve that concerns the "image" of Fittja. The analysis, based on research in art history, architecture, ethnology and philosophy as well as qualitative interviews, also focuses on understanding the role of site and the relations between art practice, institutions and site.The result shows that there are problems with a ruptured interface between the artwork and site.

Turkiet, AKP och Israel : En studie av en utrikespolitik i förändring

Turkey has often been described as a cultural and geographical bridge between West and East. When the Islamic AKP came to power in Turkey 2002 many critics feared that the country was going to abandon its former Western allies and strengthen their relations with the Arab world instead. The criticism was intensified when the AKP increased Turkey?s bilateral relations with the Middle East and moved closer to former foe?s like Iran and Syria, at the same time as their long-time friendship with Israel experienced serious crisis. The aim and purpose of this thesis is to describe and explain the change in AKP?s foreign policy towards Israel.The research method is a combination of a qualitative text analysis of Turkey?s speeches in the UN General debate and Jakob Gustavsson?s model for explaining foreign policy change.The results show that the Turkish-Israeli relations have deteriorated after the Israeli attack on the Gaza Freedom Flotilla in 2010, particularly regarding diplomatic relations and military agreements.

<- Föregående sida 2 Nästa sida ->