Syfte: Projektet har som syfte att ta reda på hur fenomenet Rotationcuration har förändrat arbetet med Sverige som varumärke.Frågeställningar: Den övergripande frågeställningen som uppsatsen utgår ifrån är: Hur har rotationcuration förändrat arbetet med varumärket Sverige för VisitSweden?För att besvara huvudfrågeställningen på ett enklare sätt används ett flertal underfrågor vilket följer:Vilka strategier använder VisitSweden (VisitSweden.) sig av för att marknadsföra Sverige på Twitter?Vilken syn har VisitSweden. på Sociala medier?Hur ser varumärkesbyggandet ut på twitterkanalen @sweden när det kommer till varumärket Sverige?Hur användandet av kuratorer demokratiserat arbetet med projektet Curators of Sweden?Teori: De teorier som uppsatsen huvudsakligen utgår ifrån är Nations branding, Public diplomacy och Medialisering med tyngden på Public diplomacy. Förutom dessa har även teorier om Public Relations och Publika sfären använts i viss mån.Metod: Uppsatsen är en fallstudie av Curators of Sweden.

The main purpose of this master thesis is to give the reader a picture of the experience of art and of its room in the public libraries, but above all to examine the phenomenon temporary art exhibitions in public libraries in the county of Östergötland. The study is limited to a specific activity of art, namely temporary exhibitions in libraries. Geographically, the investigation is limited to the public libraries and their branch libraries in Östergötland. Time concentrates on the present situation in 2000 and 2001. Methodologies are partly observations in some libraries, partly qualitative questionnaires to all primary libraries and their affiliates in Östergötland.

The purpose of this master?s thesis is to examine how some university students, who are using the libraries extensively, use and experience the public and the university library and what they expect from the two different library types. I also compare their expectations with the different tasks and aims of the two library types. To answer this I have interviewed seven students at the department of history of literature at Göteborg University. I have also studied some literature and research related to this subject, for example user studies about students and libraries and the information behaviour of distance students.

AbstractTitle Blogging.se ? a study on the swedish blogosphere from a Habermasian public sphere-perspective (Bloggning.se ? en studie av den svenska bloggsfären utifrån Habermas offentlighetsteori)Author Anders LarssonAim To see whether or not weblogs (blogs) could be said to rejuvenate the public sphere, as it was first described and later re-evaluated by Jürgen Habermas.Method A quantitative analysis of 733 randomly selected swedish weblogs has been done. This analysis set out to see what different categories of bloggers (difference in f.e. gender and age) wrote about, and whether or not these subject categories could be said to play a part in constituting and/or rejuvenating a public sphere.Main results The main results of the quantitative study was that even though most blogs write about ?private? subjects, the most popular blogs, i.e.

I och med vårdvalets införande, dvs. att patienterna själva fick bestämma var de skullefå sina basala vårdbehov tillfredsställda, har primärvården i Västra Götalandsregionen öppnats upp för privata aktörer. Från att ha agerat på en starkt reglerad marknad har de offentliga aktörerna nu blivit konkurrensutsatta. Studien behandlar vårdvalets påverkan på styrningen inom den offentliga Närhälsan utifrån ett New Public Management-perspektiv. Genom kvalitativa intervjuer med totalt fyra vårdcentralschefer och två primärvårdschefer visar denna studie att styrning av den offentliga Närhälsan i den uppkomna konkurrenssituationen har lett till ett marknadstänkande i linje med New Public Management-teorin.

Med termen New Public Management, NPM, vill samhällsvetenskapliga forskare beskriva den våg av organisationsförändringar inom offentlig förvaltning som svept över västvärlden de senaste cirka 30 åren. Den här uppsatsen undersöker hur frivårdsinspektörer inom den svenska kriminalvården upplever sin arbetssituation utifrån förekomsten av NPM-principer. Fem frivårdsinspektörer intervjuades utifrån tre temata som är kopplade till NPM - mål, kontroll och utvärdering. Undersökningen visar att verksamheten tycks ha förändrats påtagligt under den tid intervjupersonerna arbetet inom kriminalvården och att dessa förändringar kan kopplas till uppkomsten av NPM. Delar av arbetets organisering beskrevs som positiv för såväl kriminalvårdens anställda som för dess klienter.

Titel Fyra faktorer mot ett lyckat kundmöteFörfattare Nathalie Lindenhall & Matilda ÅsénKurs Examensarbete i Medie- ochkommunikationsvetenskap, Göteborgs UniversitetTermin Vårterminen 2014Handledare Orla VigsöSidantal 49 sidor (exklusive referenser och bilaga)Antal ord 18 713 ord (exklusive referenser och bilaga)Syfte Syftet med studien är att undersöka vilka faktorer som ligger till grund för den kommunikativa samförståelsen mellan PR-byråer och deras kunder under ett kundmöte.Metod Sju kvalitativa respondentintervjuerHuvudresultat Denna studie visar att PR-byråer gynnas av att arbeta med förberedande åtgärder inför ett kundmöte för att snabbare och mer kontrollerat kunna uppnå en kommunikativ samförståelse med kunden.Research, kommunikation, frågor och förtroende är fyra huvudfaktorer som studien har mynnat ut i. Genom att arbeta med dessa skapas goda förutsättningar för djupa dialoger, ömsesidig förståelse och långsiktiga kundrelationer. Huvudfaktorerna samspelar både med varandra och med andra underfaktorer såsom relation, strategi och personkemi för att lyckas uppnå en samförståelse mellan PR-konsult och kund..

Malmö has often been described as a segregated city, with relatively low democratic participation and high poverty and alienation. Behind this kind of statements we often find a material reality, with unequal distribution of assets and potentials that needs to be taken into consideration for political action. At the same time this categorisation of people into different groups can take stigmatising effects and result in increased inequality.I find the theoretical basis for my thesis in Lefebvre?s writings on ?the right to the city?, that shortly means that all inhabitants of a city have the right to take active part in the constantly ongoing process of producing and reproducing the city ? on all levels, from a hands-on everyday life level to a more abstract political level.With an interdisciplinary approach, where the right to the city is discussed in relation to citizenship, presence, representation and public space, I try to understand the connections between democracy, participation, justice and equality. These discussions are then applied to examples from Malmö; both publically initiated projects and individual physical markings in the city.

The discussion concerning what role the church and theology should have in a modern, western society is a question that is ongoing in Sweden as well as in other countries. The present; American theologians Stanley Hauerwas and Max L. Stackhouse have different ideas concerning the identity of the church and theology as well as their relation to the society they are in. This essay surveys their views on the church and the theology and how they should relate to the society. Hauerwas focuses his theology on the church, and the first part of the essay deals with his view on what makes a church, how it differs from the rest of the world and what the church?s calling is.

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

The purpose of this master´s thesis was to investigate the role and function of the annual reports of public libraries: for what purpose are they put together and how are they evaluated and utilised. The study presents different views on the structure and content of library annual reports. Focusing on a specific public library and its municipal administration, the authors identify and describe problems and possibilities regarding the library annual reports. The study also provides a general view of their occurrence, their addressees and the importance attached to them.In a review of current literature on accounting and activity reports the authors place the annual reports of public libraries in a wider context. The study also presents two current models of performance measurement - the Intangible Assets Monitor and the Balanced Scorecard - which were developed in the private sector, and the authors discuss their relevance when applied to public libraries.Data were collected both in interviews and by means of a questionnaire.

As public libraries in Sweden receive the bulk of their budget from local government funding, which has stayed static or, at best, seen small increases, libraries have been faced with inadequate resources with which to satisfy increasing expectations from users. As few libraries are over-funded in the first place, ways may have to be found to combat this situation. The aim of this Masters thesis is to examine alternative sources of funding for Swedish public libraries, and my main focus of interest is that of sponsorship. The method used is a literature study combined with an empirical study, in which interviews were conducted with five persons each with long experience of working with public libraries. The literary study deals with the concept of sponsorship, and the motivations for companies to sponsor are also examined.

Policy documents in the public library field, such as the library legislation, local political goals and intra-library plan documents, often include ambitious but ambiguous formulations. This two years master?s thesis examines the relationship between four policy documents and library practice in a local context. The theoretical framework is inspired by a sociocultural theory developed by the Swedish professor of pedagogical psychology Roger Säljö. The theory emphasizes the importance of context to learning and development.The thesis? method is a case study.

"The choreography of fear" is a discourse-analysis study which focus at how young men speaks about fear, threat and violence in the public everyday life. The study adopts socialcontructionism as theoretical approach and also uses theories about gender, hegemony masculinity, fear as a social constructed phenomenon and moral-panic. The study is based on qualitative interview whit young men in age 18-30 and the method is mainly discourse-psychology. The section of Analysis discuss subjects as what and whom the young men consider to be a threat and which areas in the public space they consider to be dangerous and how they choose to handle the menace. The Analysis also focuses on how the informants speak about fear, how they define fear and what they consider arouse fear..

The main purpose of this thesis is to investigate how the societysystem in Austria has influenced the library system. The aim is toanalyse in what way these influences have changed during thegrowth and development of the public library system and how it isdisplayed in each separate library branch. The focus of myinvestigation has been the municipality public libraries in Vienna,and mainly the three libraries in the third district of the city. Themethod I have used is literature studies, examining and analysingsource material from the internal archive of the public libraries inVienna. I have also used the qualitative interview method in orderto examine the situation in the selected libraries Rabengasse,Erdbergstraße and Fasangasse.As there is no common library law, there are significantdifferences in the library structure in different parts of Austria andeach municipality decides how they want to prioritize the libraries.Since the public libraries of Vienna are well organized together inBüchereien Wien, the library structure in the separate librarybranches is coordinated.