My research interest in the upcoming paper is the increased need for Promotion of schools. I. e. the individual school´s needs to be able to show its existence, in the huge flow and availability of information; schools and universities, study circles, streamed lectures on the Internet, public schools and private schools, different educational directions, et cetera. The schools? needs to market itself, make good PR and sell their pedagogical idea, and that has become increasingly important. My purpose is to clarify how music teachers, in the Swedish primary and secondary school, skills and competences are used in outreach activities within but also outside, the school premises.

Denna uppsats är en fallstudie som går ut på att beskriva företaget Icehotel AB och hur de gått tillväga för att bli ett attraktivt turistmål och framgångsrikt företag.Vi har genomfört en kvalitativ undersökning där vi intervjuat företagets VD Yngve Bergqvist samt kunder som besökt Icehotel. I resultatet redovisas svaret från dessa intervjuer.Vi har valt att lägga tyngdpunkten på marknadsföringen av Icehotel och hur de lyckats nå ut till människor från hela världen. I teoridelen tar vi upp Turistmarknadsföringens 8 P och Attraktionsutveckling. I analysen tillämpar vi sedan dessa på företaget.I slutsatsen diskuterar vi kring hur Icehotel gått tillväga för att bli ett framgångsrikt företag. Vi tar upp Promotion av företaget, samarbetspartners samt den professionella marknadssegmenteringen..

Due to a globalised world business travel is flourishing. This paper examines how middle level executives, travelling a lot in their work at a multi-national company, feel about their travel. It looks for links between business travel and work satisfaction among them. A short presentation of the patterns of business travel and relevant motivational and stress theories is given. Data for the paper is collected using a survey (78 participants) and interviews.

The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. International visitors today wants to find destinations with a rich culture, authentications and traditions to get closer to the destinations identity. The study examines how three of the biggest companies, who works with the Promotion of Sweden to an international audience, using the Swedish food culture as a marketing tool. We find that the visitor would like to get closer to the Swedish identity, which the Swedish food culture helps with..

The purpose of this thesis was to get a deeper understanding of why and how companies work with background music in event marketing and also how it can affect on companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective Promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect companies' image. Event marketing combined with background music is an effective tool for companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

Carbon offsetting means to offset those greenhouse gases that are caused by our actions. The purpose of this paper is to examine how companies are working with carbon offsetting. The focus of the research is how travel agencies and companies that provides carbon offsetting. The writers also highlight the problems carbon offsetting is facing. The study was performed with qualitative methods through interviews with three companies working with carbon offsetting.

I Sverige ökar frekevensen av psykisk ohälsa. Mindfulness är en form av uppmärksamhetsträning att vara i nuet, som kan kan öka förmågan till lugn istället för att fastna i invanda beteenden såsom oro för framtiden. I aktuell studie delger fyra respondenter individuellt sina upplevelser kopplat till hälsa, efter deltagande i ett mindfulnessprogram. Denna kvalitativa studie med en tematisk analys på narrativ bas visar att berörda anammat mindfulness i varierande grad för att hantera egen hälsa och tillvaro i arbete samt privatliv inklusive relationer. Ytterligare studie rekommenderas kring effekter av mindfulness i ett mer långsiktigt perspektiv samt att utröna eventuellt andra påverkansfaktorer..

Simplicity, intimacy, freedom and one single threadcharacterize the knitting technique.In my project, I have studied ways of creating three-dimensional shape and structure using single threads and various knitting techniques. I applied my ideas in a collaboration with the singer Sofia Karlsson. The focus has been to design a portable object that can be used in pictures for the cover and Promotion of her upcoming album.The material I studied, processed and used in creating the three-part object was linen. In the center stands a collar, that changes expression depending on how it is worn and which side is turned towards the outside. The collar interacts with a cylinder for her hands and a hairnet.

Today we spend a lot of time at our place of work. Changes in the Swedish labour market have caused illness for many people. This has contributed to that many people have been reported sick. The purpose with this study was to investigate and deskribe factors the staff, at a social insurance office, identify as important for health at a place of work. Ten employees at the social insurance office took part in the study.

The aim of this thesis is to examine representations of masculinity in the activities of a local professional wrestling Promotion. After briefly outlining what professional wrestling is, the study draws on a body on feminist and intersectional theory which critiques the notion of gender as a binary and essential category. The material comprises 10 recorded shows and oth- er material published on Sthlm Wrestling?s website between 2010 and 2013, and is analyzed using a qualitative methodology derived from cultural studies. The thesis argues that there are many different types of masculinities in the narrative, which are constructed in relation to different power hierarchies such as ethnicity, class, sex and sexuality.

Syftet med studien var att undersöka på vilka sätt företag i Halmstads kommun arbetar hälsofrämjande. En enkätstudie gjordes på stora och medelstora företag i Halmstads kommun. Den ansvarige för hälsa och arbetsmiljö besvarade enkäten. Resultatet visade att av 34 företag satsade 31 stycken på friskvårdsbidrag, 23 stycken på ergonomiska åtgärder och 21 stycken på företagshälsovård, dessa var de främsta åtgärderna. Konsekvenser som lägre sjukfrånvaro och bättre hälsa gick att avläsa på flera företag.

The overall aim with this study was to explore the understanding of how nursing staff - at a service flat in the county of Gävleborg, is related to the residents with intellectual disabilities, with regard to the residents' health. Five personal research interviews were conducted with nursing staff in a sheltered housing. The survey was based on a qualitative method with semi-structured interviews. Five nursing staff aged 27-57 were participated in this investigation. The analysis was conducted, by using a thematic approach.My overall findings show that Nursing staff have different roles to play depending on the situation in their relationship with the residents.

Abstract: Elite soccer in combination with education is a unique and demanding task. The path towards a glory career in sports takes hard mental and physical training. The objectives in this study are 6 elite focused high school students studying high school education programs in combination with football profile. They are 3 of each gender. The purpose of the study was to find out more about their perspective of motivation and what makes them keep going towards a career in football in beside their education.The study is of empiric hermeneutic survey used qualitative method and interviewing to collect data.

Due to an increasing amount of people being put on a sick-list the issue of work health has come to receive a lot more attention. To confront the problem, different varieties of keep-fit measures have been launched in the workplace. A prime example of such a measure can be found at Centralsjukhuset Kristianstad, which this survey is investigating. The primary goal of this study is to investigate the use of the Keep-fit measures program and to identify what motivates the employees to utilize this program. Further we would like to investigate if the program, through motivation and learning, generates improvement and retention of the individuals? health.

The main objective of this study has been to explore how art therapists experience the visual art´s that can be used in the Promotion of health among people with depression - and anxiety disorders. The concept of SOC- sense of coherence has been a central term and a link between imaging and SOC were identified in the study. The underlying method in the study was a qualitative form, where semi-structured interviews were used. Through a strategic- sample five female art therapist were contacted, who all came to participate in the study. The study is essentially based on hermeneutical method and the analysis of interview material has been analyst by using thematic analysis.